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Casual Articles - How To Sell a Cat – Curiosity Of Course
I recently read a blog post on all the reasons not to hire "superstars" and I could not have disagreed more with what I read. I have always subscribed to the philosophy that the quality of an organization's talent will have a direct correlation to their success...In other words the better a company's talent the more successful the enterprise will be. I
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, &
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove inva
If I told you, you will find the secret of selling and marketing in the middle paragraph, would you stop reading? You're just like a cat, curious. You are thinking to yourself, you already know the answer, well, maybe you don't. It is the same with reading or watching a mystery. Even if we already know the butler did it, we want to know how and why. We can't stop! We must learn more to satisfy our curiosity.
Humans Are Curious - Sell This Curiosity Factor
We have probably lost more sales from lack of curiosity that anything else. If we can't create a little curiosity with our prospect, we won't sell them. It is like selling a cat. We must get their attention and create curiosity. Prospects are just as curious when we place doubt in their minds about their situation. If I can make a prospect wonder if my automated selling system will make a difference, I can capture more time with them. It is like a magnet pulling prospects in because, they must know if they are right or how my selling system will help them.
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, &q
Sales is a very different profession from many, as you are not judged on what you do every day, but on the results that you are able to bring to a company – mainly revenue. A Salesperson is rarely ever considered an expense of overhead to a company, but in most cases an asset. It’s quite simple, if you cannot sell you will be fired, or if you work f
If I told you, you will find the secret of selling and marketing in the middle paragraph, would you stop reading? You're just like a cat, curious. You are thinking to yourself, you already know the answer, well, maybe you don't. It is the same with reading or watching a mystery. Even if we already know the butler did it, we want to know how and why. We can't stop! We must learn more to satisfy our curiosity.
Humans Are Curious - Sell This Curiosity Factor
We have probably lost more sales from lack of curiosity that anything else. If we can't create a little curiosity with our prospect, we won't sell them. It is like selling a cat. We must get their attention and create curiosity. Prospects are just as curious when we place doubt in their minds about their situation. If I can make a prospect wonder if my automated selling system will make a difference, I can capture more time with them. It is like a magnet pulling prospects in because, they must know if they are right or how my selling system will help them.
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, &
In the first article of this series, we covered the basics of a gondola shelving layout. This time around, we’ll discuss how to select the units themselves, and after reading this article you should have no trouble figuring out which gondola units you need to make your final layout a reality. We’ll also take a brief look at how to customize your unit
Humans Are Curious - Sell This Curiosity Factor
We have probably lost more sales from lack of curiosity that anything else. If we can't create a little curiosity with our prospect, we won't sell them. It is like selling a cat. We must get their attention and create curiosity. Prospects are just as curious when we place doubt in their minds about their situation. If I can make a prospect wonder if my automated selling system will make a difference, I can capture more time with them. It is like a magnet pulling prospects in because, they must know if they are right or how my selling system will help them.
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, &
'Word of Mouth' is still one of the most effective marketing techniques, online or offline.Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fred's been looking for. What if Joe could recommend your website to Fred by sending him an email straight from your website?Well, he can...if
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, &
What is a CD Business card?CD business card replication is a relatively new concept.CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentatio
I talk to a lot of people. Some of them think they know all about an automated selling system. Maybe they think they tried one before. Some of them will say something like, "we already have a selling system." Wrong! Nothing could be further from the truth. I can't call them a liar. The fact is, most businesses don't have an automated selling system. If they do, it isn't anything like my system. In sales, our role is to create the curiosity factor. We need to create curiosity that challenges their thinking. The human quest for the truth will drive them to satisfaction. Remember, satisfaction brought the cat back. The same will happen with prospects.
Does Your Solution Have X?
Questions that invoke curiosity or challenge the prospects thinking work the best. When I was selling printing, prospects would often say, "we already have a printer." One of my best answers is, "oh, then I'm sure you're taking advantage of their (insert special feature)." this statement creates curiosity. When someone tells me they already have a selling system, I ask them, "how many action steps does it have?" or "does it follow the best practices of selling?"
Questions or statements that challenge prospects create curiosity and curiosity creates opportunity. Learning to ask good questions and mak
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