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Casual Articles - Are You Listening To Your Customer
In last year’s animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is “Farbucks” – poking fun at the fact that an unending stream of patro
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras
Writer's block. The bane of the creative existence. Few if any, having put pen to paper, have not struggled with the ominous blank page and the endless possibilities it holds.But what about the opposite extreme? The creative departments of many companies churn out pag
Today, there are many many choices, both online and offline. Do a web search for any one product and you’ll find there are thousands out there selling the exact same product. Then look in your local phone book. Again, you’ll find there are many choices.
A friend of mine loves the phrase “I was given two ears and one mouth so that I should listen twice as much as I speak”. This phrase fits right into business and sales. If we listen to our customers and only answer what they’ve asked us, it becomes much easier to close the sale.
Let me provide a personal example. I was looking to buy a new digital camera. I went to the first store and was very clear that I did not want to spend over $200. I was also clear that I hoped to have a larger sized screen. The sales person only heard half of what I said and choose to show me a camera that did indeed have a huge screen, but the camera was $500. Apparently this person had been taught to start high. I once again said “I really don’t wish to spend over $200”. The second camera shown to me was about $250. I said it wasn’t what I was looking for and I left.
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras,
All mailrooms have the continuing need to purchase mailroom supplies. Whether your mailroom needs envelopes, stamps, stationary, or other supplies, there are thousands of office supply companies that are eager to cater to you. As the mailroom purchaser, you need to sort throu
A friend of mine loves the phrase “I was given two ears and one mouth so that I should listen twice as much as I speak”. This phrase fits right into business and sales. If we listen to our customers and only answer what they’ve asked us, it becomes much easier to close the sale.
Let me provide a personal example. I was looking to buy a new digital camera. I went to the first store and was very clear that I did not want to spend over $200. I was also clear that I hoped to have a larger sized screen. The sales person only heard half of what I said and choose to show me a camera that did indeed have a huge screen, but the camera was $500. Apparently this person had been taught to start high. I once again said “I really don’t wish to spend over $200”. The second camera shown to me was about $250. I said it wasn’t what I was looking for and I left.
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras
Marketing is a subject that's very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can hel
Let me provide a personal example. I was looking to buy a new digital camera. I went to the first store and was very clear that I did not want to spend over $200. I was also clear that I hoped to have a larger sized screen. The sales person only heard half of what I said and choose to show me a camera that did indeed have a huge screen, but the camera was $500. Apparently this person had been taught to start high. I once again said “I really don’t wish to spend over $200”. The second camera shown to me was about $250. I said it wasn’t what I was looking for and I left.
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras
I often travel the country speaking to various companies and franchise associations on the topic of great service. While on the road, I try to take those opportunities to visit chains not found near my North Texas home. On two of those trips, I visited Culver's locations in the
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras
A corporate kit is a file generally enclosing important items for the regular maintenance and administration of a company. It is basically a folder that holds trial stock certificates, register, rules, and corporate notes.Corporate kits are enormous revenue generators fo
I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera with a larger screen. This sales person showed me 3 different cameras, all under $200 and all with screens that were a size I was happy with. He asked me questions about my needs and based on my needs, helped me choose one of the 3 cameras. I made the purchase. He received the commission.
The consumer today does not want to be sold something they have not asked for. If a customer asks about one of your products, concentrate on that product. Sell them what they want. Help them feel good about that purchase. If you’re selling a camera, throw in a guide on how to take awesome photos. If you’re selling health supplements, throw in a recipe book of healthy recipes. If you’re selling jewelry, throw in a guide on how to color coordinate clothing and accessories. Give your customer not only what they’ve asked for but a small bonus for choosing you to make the purchase from.
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