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Casual Articles - What’s Motivating Your Customers to BUY?
I talk to lots of editors, both print and electronic, and they cry a similar refrain when it comes to press releases: "Most of what I get is junk."Speaking as a former newspaper and magazine editor, the worst part of that scenario is that once an editor receives a press release that is junk, he or she is unlikely to open future communications from that b
3. Achievers: 18% of the population
Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work? The simplicity of their design and its effectiveness is ingenious because it makes use of simple thermodynamic
Following are some thoughts to give you motives to take action that will help you increase your sales and profitability.
WHY BUY?
Stanford Research Institutes Psychographic Profiles were developed in the early 1980’s to assist advertisers in profiling their customers. These profile guidelines are called VALS (Value and Lifestyle Survey).
Your customers have a psychological motivation for buying your product or services. Do you know what motivates them to buy?
1. Belongers: 38% of the population. 65% live in Midwestern states. They have traditional American values; work ethic, patriotism, religion. Family is number one priority. Divorce and mobility are their primary psychic wounds.
2. Emulators: 20% of the population. Young, up to 38 years old. Symbols define who they are. Success is number one priority. They are driven, motivated, yet lack self-confidence. Emulating the Achievers.
3. Achievers: 18% of the population a
In today’s franchising industry franchisors are forced to have excessive disclosure documents. Franchise Attorneys will collect this data to try to sue you. Every one knows you should never trust an Attorney; that also goes for any Franchise Attorney also. If you are in franchising you will of course need a few of these extorsionists to protect you from other
WHY BUY?
Stanford Research Institutes Psychographic Profiles were developed in the early 1980’s to assist advertisers in profiling their customers. These profile guidelines are called VALS (Value and Lifestyle Survey).
Your customers have a psychological motivation for buying your product or services. Do you know what motivates them to buy?
1. Belongers: 38% of the population. 65% live in Midwestern states. They have traditional American values; work ethic, patriotism, religion. Family is number one priority. Divorce and mobility are their primary psychic wounds.
2. Emulators: 20% of the population. Young, up to 38 years old. Symbols define who they are. Success is number one priority. They are driven, motivated, yet lack self-confidence. Emulating the Achievers.
3. Achievers: 18% of the population
Did you know that you can start a legitimate business with little or no money? Do you want to be your own boss and become financially independent? Many people are beginning to start and operate their own business as large companies are downsizing and we face job uncertainties. During an informal survey, some of the reasons given as to why people start a busin
Your customers have a psychological motivation for buying your product or services. Do you know what motivates them to buy?
1. Belongers: 38% of the population. 65% live in Midwestern states. They have traditional American values; work ethic, patriotism, religion. Family is number one priority. Divorce and mobility are their primary psychic wounds.
2. Emulators: 20% of the population. Young, up to 38 years old. Symbols define who they are. Success is number one priority. They are driven, motivated, yet lack self-confidence. Emulating the Achievers.
3. Achievers: 18% of the population
The average person spends more time in meetings than they’d like to. The average manager spends the majority of their workday in meetings. Given these facts, it isn’t surprising that you can read lots of books, articles and tips about running and managing meetings more effectively. Seldom will you read that you should make your meetings more fun.In th
2. Emulators: 20% of the population. Young, up to 38 years old. Symbols define who they are. Success is number one priority. They are driven, motivated, yet lack self-confidence. Emulating the Achievers.
3. Achievers: 18% of the population
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.
3. Achievers: 18% of the population and shrinking in numbers. They have made it. They are the best at what they do, confident, want you to know they are successful. Being unique is number one priority. Afraid of being considered one of the pack.
4. Societally Conscious: 22% of the population and growing in numbers. Very well educated. Average age 41. Intelligent, distrustful of organizations, into the environment, outdoors, schools, government structure. Afraid of being manipulated and hurt. Dislike Achievers.
5. Need Driven: Looking for balance. Are barely making it on assistance.
6. Integrated: 1/10 of 1% of the population. Total synthesis of Achiever and Societally Conscious. High income earners. Are unique, make a difference and make a future doing it.
At your next sales and/or marketing meeting, take an hour to categorize your existing customers. Identify the demographics
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