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Casual Articles - What Is Selling, Exactly?
You would think that seasoned Internet surfers would have a subconscious SCAM filter that would automatically signal them that something is not right with a hyped-up business opportunity.Unfortunately, everyday, Internet surfers are sending their hard earned cash to foreign countries in the hopes that they will be rewarded with a huge fortune.The worst part of these SCAM business opportunities is that they usually require a lot of cash upfront to get started. The most sinister scam opportunities require thousands of dollars of your money upfront
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don
Travel franchises give entrepreneurs the option to invest in work from home franchise opportunities that are both interesting and profitable for prospective businessmen and women, even without a college degree or related experience.After all, what could be more fulfilling than helping a newlywed bride and groom plan their dream honeymoon or planning that ideal family vacation with an ecstatic father?Even more appealing, travel franchise income opportunities also give franchisees the chance to get away at a reduced rate. Most often, franchisors in
A couple of years ago, I heard you speak at a Western Building Material Association meeting in Washington State. In that program you made the statement that most salespeople in our industry spend too much time performing tasks and too little time engaged in the act of selling.
This statement confuses me. My manager‘s idea of selling and yours are miles apart. He has instructed us to make at least one prospect call each day and do our best to get the prospect to allow us to quote on an upcoming job. Of course, nine times out of ten, quoting an upcoming job includes having to do a take-off. And performing both of these “tasks” quoting and doing takeoffs don’t qualify as “selling” if I understood you correctly.
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don’
With the current climate of fear, and the increased levels of security worldwide, more and more businesses are securing their premises with the aid of ID card technology. While businesses may focus on the ID card itself, many are coming to recognize that a custom lanyard adds another layer of security, at a relatively low cost.For premises where entry is security controlled, the wearing of a custom lanyard by staff greatly aids the quick identification of potential security problems. For visitors, a special custom “Visitor”
This statement confuses me. My manager‘s idea of selling and yours are miles apart. He has instructed us to make at least one prospect call each day and do our best to get the prospect to allow us to quote on an upcoming job. Of course, nine times out of ten, quoting an upcoming job includes having to do a take-off. And performing both of these “tasks” quoting and doing takeoffs don’t qualify as “selling” if I understood you correctly.
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don
Posters and banners have been in use since early days for communicating any message across a group of people. Communication is the very essence of life and nothing in this world can prosper or progress without the help of effective communication. So whether it is traditional media like television, radio, newspapers, posters, large posters or any other one needs to identify that one means that will be just perfect for whatever they are trying to communicate. One thing that you must realize that is only if the proper medium is used for communication, the message
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don
I’ll bet you don’t have a clue as to what I am talking about – Sea Gull Management.Let me give you a scenario. The typical manager flies into the department, rapidly flapping his wings while squawking loudly enough to hear it in the next building. He then squat shakes his butt, craps all over his employees and flies out of the department. For those of you with less vivid imaginations, it is when a manager delivers only bad news, never praise or positive feedback or recognition.Ever worked for someone with this approach to management? De-motivati
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don
Part I of this article covered what to avoid when giving a business gift. If you missed it, I suggest you go back and take the time to read it.Now onto Part II: Giving corporate or business gifts can help you stay in touch with prospects and clients. It can also help you show appreciation for someone's business, establish new relationships, mend relationships, obtain referrals and build customer loyalty. Follow the guidelines below to ensure that your business gifts are effective:Goo
My manager’s theory is that the fastest way to get prospects’ attention is to quote them some pretty hot numbers. While we don’t always get an order as a result, if our prospects see our quotes consistently coming in under the market, they will pretty soon be motivated to give us a fair shot at their business.
What’s wrong with this theory?
A struggling salesperson from the Great Northwest
Dear Struggling Salesperson,
The last thing I want to do is get you in trouble with your manager. However, except under extenuating circumstances, I do disagree with the approach he is advocating. And here’s why:
The odds of salespeople -- no matter how good they are -- getting an order from a prospect on the first call are not good. My argument is that few builders are going to give salespeople an order on their fi
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