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  • Casual Articles - Are Your Sales Lagging Because of These 7 Big Mistakes?

    Lessons I Learned From A Ground Hog
    The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor. The groundhog's day is February 2. Granted, it’s not a federal holiday and nobody gets off work. However, we all know about it and most of us check the news to see if the groundhog has seen his shadow. Consider how many of you recognize the name Punxsutawney Phil. Amazing, isn’t it. That's brand recognition at its finest -- it’s not even for a human.Regardless of whether Punxsutawney Phil goes back into his burrow for six more weeks of winter, he gets his day in
    d by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the

    Corporate Gift Baskets
    The concept of presenting gift baskets is certainly a novel way of expressing one’s appreciation and responsiveness to near and dear ones. The idea of presenting corporate gift baskets is no different, and also serves a business purpose. It gives immense scope for different or innovative themes for creating perfect gifts to give to clients, customers and employees.The gift baskets include handcrafted gift baskets, gourmet gift baskets, fruit baskets, Christmas gift baskets, vineyard product packs, floral (fresh and dry) gift baskets, ‘Thank You’ gifts, ‘Get W
    Selling is a skill that some have mastered brilliantly while others may need some help. Let's be honest, everyone is in sales, but not everyone gets direct compensation for their selling efforts. The people who get direct compensation are called salesmen, saleswomen, sales' associates, etc. Selling is a skill that some have mastered with brilliance while others may need some additional help.

    Many times the reason for lagging sales is not just because of poor selling skills, but due to some other reasons that affect sales. After 30 years in sales, I have discovered that these are the top 7 mistakes for lagging sales.

    Mistake #1 - Can't Do Attitudes

    Negative attitudes evolve from a foundational belief system. This belief system is the total sum of all experiences. The negative conditioning from early childhood turn don’t 5 year olds into can't 21 plus year olds. Can't do attitudes within the sales person can translate into the potential prospect or even referral. For example, I recently left a voice mail with someone who asked me to call and I heard the following "I will get back to you within 2 hours." Three days later, not receiving a returned phone call, has established within me a "Can't do attitude" about this person. Can't do attitudes are contagious. Would I refer this person given that she can't fulfill her honoring her word? Honestly, no.

    Mistake #2 - Confuse marketing with sales and sales with marketing

    Marketing is the actions connected in getting your message out to your prospects, suspects and centers of influence. This may include website, elevator speech, position statement, paid advertisements, etc. Sales is a process that begins when you have identified a need, a decision maker and a budget. This reason supports the need for the creation of a Customer Relationship Management (CRM) system to measure how many times a potential client has been touched by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the s

    Indoor LED Displays
    To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.Indoor LED displays broadcasts current information within the industry, site or relevant indoor area. These are simple to use, gives quick display and have long durability and high reliability, that’s why most industries are using these indoor LED displays for their daily administration, and broadcasting circulars such as events, schedules, financial i
    t due to some other reasons that affect sales. After 30 years in sales, I have discovered that these are the top 7 mistakes for lagging sales.

    Mistake #1 - Can't Do Attitudes

    Negative attitudes evolve from a foundational belief system. This belief system is the total sum of all experiences. The negative conditioning from early childhood turn don’t 5 year olds into can't 21 plus year olds. Can't do attitudes within the sales person can translate into the potential prospect or even referral. For example, I recently left a voice mail with someone who asked me to call and I heard the following "I will get back to you within 2 hours." Three days later, not receiving a returned phone call, has established within me a "Can't do attitude" about this person. Can't do attitudes are contagious. Would I refer this person given that she can't fulfill her honoring her word? Honestly, no.

    Mistake #2 - Confuse marketing with sales and sales with marketing

    Marketing is the actions connected in getting your message out to your prospects, suspects and centers of influence. This may include website, elevator speech, position statement, paid advertisements, etc. Sales is a process that begins when you have identified a need, a decision maker and a budget. This reason supports the need for the creation of a Customer Relationship Management (CRM) system to measure how many times a potential client has been touched by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the

    Career as a Franchise Executive
    Franchising is probably the greatest business model ever created in the history of mankind and it is for this reason that it can be a very rewarding career indeed. Running a franchise company is a challenging profession and hanging onto a fast moving rocket ship in the market place is not easy at all, but the rewards are great and offer upward mobility.It requires sharp business skills, an understanding of the market place and hard work. It is an extremely fun industry and the pay is also very good. Some franchise executives out perform those in regular corpor
    l prospect or even referral. For example, I recently left a voice mail with someone who asked me to call and I heard the following "I will get back to you within 2 hours." Three days later, not receiving a returned phone call, has established within me a "Can't do attitude" about this person. Can't do attitudes are contagious. Would I refer this person given that she can't fulfill her honoring her word? Honestly, no.

    Mistake #2 - Confuse marketing with sales and sales with marketing

    Marketing is the actions connected in getting your message out to your prospects, suspects and centers of influence. This may include website, elevator speech, position statement, paid advertisements, etc. Sales is a process that begins when you have identified a need, a decision maker and a budget. This reason supports the need for the creation of a Customer Relationship Management (CRM) system to measure how many times a potential client has been touched by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the

    The Checklist - More Than A Simple List
    A checklist is for more than one reason a tool that will support you when managing your business. “A Simple list,” you might think, but it could mean all the difference. In the first place, a checklist is like a plan in which you communicate to others what needs to be done. In most cases you know what to do, but think about this new employee you need to train, or when you arrive in the situation when your activities needs to be taken over by someone else. We sometimes forget how long it takes to learn what needs to be done, and in those cases a checklist will remin
    es with marketing

    Marketing is the actions connected in getting your message out to your prospects, suspects and centers of influence. This may include website, elevator speech, position statement, paid advertisements, etc. Sales is a process that begins when you have identified a need, a decision maker and a budget. This reason supports the need for the creation of a Customer Relationship Management (CRM) system to measure how many times a potential client has been touched by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the

    Adsense Research
    Allwe... is a directory. The domain was created on 10 Jun 2004. The page rank of this site is 5 on 12 Feb 2007. The owner of the site says he used to make $1-$3/day but unfortunately earnings fell down to 0.5/day. It means Google adsense earnings CPC (Click Per Cost) has decreased which has affected potential earnings of many adsense publishers. Now how can one increase earnings if adsense CPC earnings are falling day-by-day. Google reference materials are not enough to increase any additional earning on regular basis. Many people face the problems increasing their a
    d by marketing and then to track the progress of the sales cycle.

    Mistake #3 - Lack of a consistent sales process

    Successful sales requires a consistent sales process so that when a sale fails to materialize, the failure can be analyzed specifically as to what part failed within the process. Analyzing requires measurement such as call or sales to close ratio. How many contacts did it take for me to secure a sale? Again, the CRM system is a tool to help manage the sales process.

    Mistake #4 - Confuse motion with progress and activity with results

    Many sales people are busy, but are not making progress within the sales process. This business generates activity, but lacks measurable results. An example would be a general networking where there is a lot of motion, but not necessarily progress and a lot of activity with no to little results. (Collecting business cards is an activity.) Compare a general networking event to a quality networking event where there is progress in securing actual cards from pre-determined prospects and setting appointments which is a result.

    Mistake #5 - Selling ain't telling

    So many sales people are so anxious to tell what they do that they fail to sell what they do. No on loves to be sold, but everyone loves to buy. This reason addresses the sales training skills necessary to be an effective sales professional. The result of this mistake is no relationship with the prospect and potentially creating can't do attitudes within the prospect. See Mistake #1

    Mistake #6 - Ignoring the value of referrals

    Research suggests that up to 80% of all new business comes from referrals. However, many sales professionals ignore this valuable resource when looking to reverse the trend of lagging sales. Additionally, an effective CRM is critical tool to keep touching past customers and tracking new referrals.

    Mistake #7 - Failure to Ask

    Failing to ask to business, for opportunities, for referrals is a common mistake. This is the culmination of all previous mistakes. As one of my mentors has shared with me. We drive by more business than we will ever have. Until we develop the habit of asking for business, our sales will continue to lag.

    These 7 mistakes are big, broad mistakes. In future articles, each mistake will

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