Casual Articles - Business

An Example of A Cover Letter
Letters are typically the most widely-used form of communication. These had survived the technological advancement, and are still in existence due to the following reasons:1. Writing letters do not require the use of special devices, thus making it a cheap form of communication.Even long distance communication is made possible even wi

t a week and you might as well have not started with this prospect in the first place.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the p

Recruiter Technology, Why Recruiters Need To Embrace Technology
I have been in recruitment for over 15 years and am a true believer in the use of good technology within the recruitment process. This has led me to make it a mission to keep informed of what resources are being developed and made available on the technology front within recruitment.I have therefore conducted continuous and extensive researc

Follow-up in today’s world can be a waste of time and energy or it can guarantee a closed sale. Sound like a paradox? Read on.

I can tell you that on some occasions when I followed up the sales process – prospecting, presentation, overcome sales objections and ask for the business – I have closed the sale. I can also tell you that when I have done everything right during the sales process and followed up – no sale. Why the difference?

- Is it the quality of the prospect?

- Is the timing for the prospect not right?

- Is it the timing or quality of your follow-up?

- Is it just pure luck?

- Is it the competition?

- Is it in the stars?

There are dozens of questions that we could ask ourselves in hindsight. Some might shed some light on why sales were not closed and others might just be our justification or excuses. Effective follow-up can make the difference. It can help move a sale toward the close and follow-up does improve your professional image. But it must be timely and of value to the prospect not just a simple – thanks for your time.

Here are a few things to consider when following up on a prospect.

1. The sooner the better. The retention of information after 24 hours decreases very rapidly. After a few days – forget it. Wait a week and you might as well have not started with this prospect in the first place.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the p

You Want to Market Your Business, But Do You Have The Time?
I am going to give you golden nuggets of time management wisdom that I personally use in my direct response copywriting business. To qualify that these actually work…I utilize all of these methods personally, and I “work” no more than 4 hours a day! Use them in your business today!1) The foundation is your desk. How clean and organized is

ll you that when I have done everything right during the sales process and followed up – no sale. Why the difference?

- Is it the quality of the prospect?

- Is the timing for the prospect not right?

- Is it the timing or quality of your follow-up?

- Is it just pure luck?

- Is it the competition?

- Is it in the stars?

Here are a few things to consider when following up on a prospect.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the p

Fake Plants Look So Real
I had a lunch meeting in an office building with a large open atrium the other day. It was a very nice spring day and the atrium was filled with sunlight. On the edges of the space were large trees and full green plants. These plants closely surrounded tables and chairs.We had our meeting in the atrium because it felt like being outside wit

- Is it in the stars?

Here are a few things to consider when following up on a prospect.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the p

The Need for Pre-Employment Drug Testing
Employers have many reasons for requiring pre-employment drug testing. One of the most obvious reasons is that of safety. Those handling dangerous equipment or those who drive commercial vehicles have a greater chance of accidents or inflicting injury upon themselves or others if they are under the influence. Companies have a moral and legal obligat

your professional image. But it must be timely and of value to the prospect not just a simple – thanks for your time.

Here are a few things to consider when following up on a prospect.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the p

Applying for a Job in Another Country? International Resumes
Is an International Resume still a Resume? This is a very common question among those looking for work overseas for the first time. When you contact companies about applying for a job with them you will not often be asked for a resume, you will be asked to send along your CV. I remember the first time I was asked for my CV, I had no idea what they w

t a week and you might as well have not started with this prospect in the first place.

2. Follow-up should be personal. A hand written note along with any other documents gives what you do a personal touch.

3. Follow-up should be benefit-oriented. Your follow-up should state, summarize or mention a benefit to the prospect and not just list a feature or capability.

4. Follow-up should be in writing. Calls and emails are nice as a follow-up but putting something in the mail sends a message that your prospect is worth more of your time than a quick email.

5. Follow-up should ask an important elevator question. Tying a key benefit to the prospect with an elevator question will trigger their thinking.

6. Follow-up is not – did you get the information I sent. This should one be self-explanatory if it isn’t please register for my Fundamentals of Sales seminar in Charlotte in June. See my website for details.

7. Follow-up should encourage further dialog. The purpose of follow-up is not to give the prospect something to read or do. It is to help you continue a positive dialog with them.

8. Follow-up should create a sense of urgency. If you are sure how to do this - see number 6six above.

9. Follow-up should demonstrate that you are listening to the prospect. By including in your follow-up something the prospect said, asked or did tells them you were listening and not just going through the motions of another sales call.

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Logo design by itself is not branding -- it's decorating. Learn what you need to know before having a logo designed for your company.

To make values work, organisations need to not only communicate them widely and often and build a framework of processes and policies which embrace empowerment, they must open the organisation to feedback from stakeholders about observed behaviour. This is particularly so for the leader.

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