nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked wh

Instead of looking at your sales from a product perspective, walk a mile in the buyer's shoes. Consider what problem your customer is trying to solve, then provide a complete solution.

Educate Your Sales Force If you teach your sales people to think like customers they can add value to a buyer’s visit by making all the items needed for a complete solution available. Upselling is easier because it is advantageous to the buyer as well.

Here's How It Works

I was in an auto store buying paint cleaner, car polish and wax. A salesman came out of nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked wha

then provide a complete solution.

Educate Your Sales Force If you teach your sales people to think like customers they can add value to a buyer’s visit by making all the items needed for a complete solution available. Upselling is easier because it is advantageous to the buyer as well.

Here's How It Works

I was in an auto store buying paint cleaner, car polish and wax. A salesman came out of nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked wh

dd value to a buyer’s visit by making all the items needed for a complete solution available. Upselling is easier because it is advantageous to the buyer as well.

Here's How It Works

I was in an auto store buying paint cleaner, car polish and wax. A salesman came out of nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked wh

uyer as well.

Here's How It Works

I was in an auto store buying paint cleaner, car polish and wax. A salesman came out of nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked wh

nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.

When I declined he asked what kind of car I had. When I told him ("Oh Wow, those are really nice! What color is it?"), he now had all the info he needed to press forward.

Educate The Customer He told me, with some authority (see, he has a dark car too), that when I use the Carnauba wax atop the Show Car Glaze on a dark car, I’d get the deepest shine I ever had AND without swirl marks. Provided, of course, I use this $12 buffing cloth.

I hesitated and declined again (Maybe next time) but not without some afterthought.

Personalize

At the checkout counter, ten minut