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Casual Articles - Out-of-the-Box Selling
When you have free time, do you find yourself reading up on your industry? Do you brainstorm ideas on how to improve your company's product, service, or customer experience on the weekends? When you wake up Monday morning, are you excited to start your day?For the vast majority of people the answer is no, because they work for someone else!As a purely unscientific study based on my personal experience interacting with hundreds of people at dozens of
In other words, t
Motivation sometimes seems a lot like magic. Some people can do it. Other people can't. Your boss tells you that you need to "motivate your people," but doesn't tell you how.The Merriam-Webster dictionary defines "motivate" as "to give someone a motive." It goes on to define "motive" as something that causes a person to act. In business you're told to "motivate" the people who work for you. In police work, we're told, you solve a crime by figuring out the m
Technology and communication have combined to both challenge and aid today's sales rep in many ways. For instance, sales goals are more defined and performance is tracked better than ever before. Sales people are expected to perform many tasks that they did not have to worry about in the past. They are expected to reduce the cost of selling, handle customer complaints, deal with product returns, etc., all the while focusing on maximizing profit margins for their employer.
Customers are way smarter these days. They expect more relevant information and demand expertise from the sales rep in their given field. They do not tolerate aggressive tactics used by salespeople and, in many cases, are protected by industry regulations that limit the tactics used by these overly zealous and sometimes unscrupulous salespeople.
In other words, t
Who doesn't want to be the boss of his own company? But very few realize this dream. What is the reason behind it? Fear of failure is one of the biggest factors that don't allow a person to turn entrepreneur. After all, we all have families to support, liabilities to shoulder and one misstep could result in problems created for them. And who wants to lead one's family into trouble?But despite all this, don't you ever feel that you should start a business ven
Technology and communication have combined to both challenge and aid today's sales rep in many ways. For instance, sales goals are more defined and performance is tracked better than ever before. Sales people are expected to perform many tasks that they did not have to worry about in the past. They are expected to reduce the cost of selling, handle customer complaints, deal with product returns, etc., all the while focusing on maximizing profit margins for their employer.
Customers are way smarter these days. They expect more relevant information and demand expertise from the sales rep in their given field. They do not tolerate aggressive tactics used by salespeople and, in many cases, are protected by industry regulations that limit the tactics used by these overly zealous and sometimes unscrupulous salespeople.
In other words, t
How can management motivate people to listen? By making sure they will benefit from what is said!A manager during change is like a sea captain, they need to get their ship together.Change is not the problem; resistance to change is the problem.The Gallup Institute study of eighty thousand managers and over a million employees’ shows how dramatically employee opinion can affect productivity. And while we can't control much of
Customers are way smarter these days. They expect more relevant information and demand expertise from the sales rep in their given field. They do not tolerate aggressive tactics used by salespeople and, in many cases, are protected by industry regulations that limit the tactics used by these overly zealous and sometimes unscrupulous salespeople.
In other words, t
Today many people are currently unsatisfied in their careers and are looking for opportunities to work at home. A home based business can have so many rewards, no boss, more income, less stress and spending more time with your family to name a few. The solution for this desire is quite simple, find the perfect work at home opportunity that meets your goals and interests.Locating the right work at home opportunity isn't very difficult. Everyone is unique and
Customers are way smarter these days. They expect more relevant information and demand expertise from the sales rep in their given field. They do not tolerate aggressive tactics used by salespeople and, in many cases, are protected by industry regulations that limit the tactics used by these overly zealous and sometimes unscrupulous salespeople.
In other words, t
Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it?I recently read somewhere that "All marketing is Niche Marketing".I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Mar
In other words, the days of the "hard sell" are history!
Today's sales people have to offer more or they will be shoved aside. They need to realize that the value they give their customer base has to be much more than the price of the product or service they are selling. That being said, let's look at some simple, yet effective and often overlooked strategies to build your customer list and keep the sales rollin'!
1) Don't sell the product....sell the solution!
Customers are more concerned about what benefit the product gives to their overall problem. Take the time to research your customers and approach them with the purpose that you are helping them solve their problems or achieve their goals. They will place far more value on you than ever before.
2) Under promise, over deliver!
In a nutshell, do NOT make promises that you know you cannot keep. You will surely lose your customer base very quickly and open the doors to your com
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