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    What Are Asset Labels, Asset Tags, Property Labels, Identification Labels & What Are They Used For?
    This article is designed to help people understand asset marking. We will start by defining assets and divide them into two categories;1) Non-fixed Assets 2) Fixed Assets1) Non-fixed Assets would comprise any item that is not physically attached or part of a building. For example this would include assets such as furniture and equipment that you would find in office, school and home environments such as PC’s, Laptops, IT Equipment, Cameras, Telephones, Printers, Desks, Oscilloscopes, etc.2) Fixed Assets would comprise the opposite – meaning that we are talking about buildings, signs and machinery that is attach
    n if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: pre

    Marketing Tips 101 - Where Can I Get Clients From?
    The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); attend local Chamber of Commerce meetings; join groups related to your target market; if your target market uses a specific system, for example accountants use the SafeGuard system, contact the
    In 20 minutes, you have the biggest sales call of your life.

    It could mean your next promotion.
    It could mean millions of dollars in revenue.
    It could mean a new business relationship that lasts a lifetime.

    Are you wearing The Armor of Google?

    Huh? The Armor of what?!

    You heard me: Google. The greatest thing to happen to the Internet since the Internet. And, your best friend in approaching the sale.

    See, approachability stems from confidence. Confidence grows from knowledge. And knowledge is enhanced through preparation. So, what better way to prepare yourself for your upcoming sales call than to spend the next 20 minutes Googling your brains out?

    Here are 6 ways turn Google into your secret weapon when approaching the sale.

    SECRET WEAPON #1: Google Yourself
    If you’re not doing this at least a few times a month anyway, you’re crazy. And this isn’t an ego thing, it’s about visibility. It’s about reputation. You need to know who’s talking about you, where you show up & where you don’t show up.

    REMEMBER: every time you encounter a potential client – in person, on the phone, via email – odds are, they’ve already Googled you.

    ALSO REMEMBER: if you don’t exist on Google, you don’t exist.

    SECRET WEAPON #2: Google Your Company
    Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.

    KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.

    KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.

    SECRET WEAPON #3: Google Their Company
    Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.

    THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.

    AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: prep

    Employees' Poor Writing Skills Can Lead to Lost Profit
    Employees' writing skills - or the lack of them - substantially affect the bottom line in ways you may never have considered. Here are just a few.* Badly written instructions can lead to incorrect procedures, lost time, damaged equipment, lost customers - and lost profit.* Ineffective letters, which often took too long to write in the first place, can create a poor company image, wasted time, bad customer or supplier relations, lost customers - and lost profit.* Interdepartmental miscommunication - often through incomprehensible e-mail exchanges - can lead to fragmentation of the workforce, loss of corporate loyalty
    paration. So, what better way to prepare yourself for your upcoming sales call than to spend the next 20 minutes Googling your brains out?

    Here are 6 ways turn Google into your secret weapon when approaching the sale.

    SECRET WEAPON #1: Google Yourself
    If you’re not doing this at least a few times a month anyway, you’re crazy. And this isn’t an ego thing, it’s about visibility. It’s about reputation. You need to know who’s talking about you, where you show up & where you don’t show up.

    REMEMBER: every time you encounter a potential client – in person, on the phone, via email – odds are, they’ve already Googled you.

    ALSO REMEMBER: if you don’t exist on Google, you don’t exist.

    SECRET WEAPON #2: Google Your Company
    Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.

    KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.

    KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.

    SECRET WEAPON #3: Google Their Company
    Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.

    THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.

    AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: pre

    Five Valuable Tips For Training Restaurant/Bar Staff
    Hiring restaurant and bar staff is an ongoing job. Even if you have enough staff, you should be looking for others at all times. When you go out to eat, when they come in to eat. Friends of your staff are a great way to find good people.Once you have the “right” person hired, there are some key things that you should keep in mind. Develop a training schedule. Unscheduled training will lead to extra hours and lower productivity. Explain daily objectives for each trainee and trainer. Create a training program and checklist. Have the trainee and the trainer sign off each shift that the objectives have been completed. T
    n, on the phone, via email – odds are, they’ve already Googled you.

    ALSO REMEMBER: if you don’t exist on Google, you don’t exist.

    SECRET WEAPON #2: Google Your Company
    Find out what customers, clients and the competition are saying about your company. If possible, get involved in chat rooms, bulletin boards and other online networking venues to represent (or defend) your organization.

    KEEP IN THE FRONT OF YOUR MIND: you can participate in your online image, but you can’t control it.

    KEEP IN THE BACK OF YOUR MIND: you and your company are getting talked about, whether you like it or not.

    SECRET WEAPON #3: Google Their Company
    Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.

    THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.

    AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: pre

    A Low-budget Marketing Tool for Small Businesses - Newsletters
    Entrepreneurs are constantly looking for creative ways to market their products effectively, that do not require the marketing budget of Coca-Cola. At the start-up stage, business owners want to ensure that every penny is put into the best possible use. Newsletters are information as well as communication tools that can be adopted by most small businesses with ease, to aid their marketing endeavour especially when working with a low budget. They usually do not require much flare but a clear and easy to read layout is essential, less you loose the attention of your readers early. With the onset of electronic newsletters it has become
    talked about, whether you like it or not.

    SECRET WEAPON #3: Google Their Company
    Sure, you can go to the website of a potential client you hope to work with, but Googling their company name will give you a much broader scope. Find out what other people are saying about them. Especially if it’s negative feedback. See if they’ve been in the news lately, either for something good OR bad.

    THINK ABOUT IT: a company’s own website won’t post anything bad about themselves.

    AND THINK ABOUT THIS: you might say something stupid or accidentally hit a hot button if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: pre

    Ferraris Run On Business Cards
    A while back, while living in New York City, I became acquainted with this guy named Harry Vincent. He was something else. Vince liked to show off a lot, as shown by his daily food regimen of booze and loose city girls. It was pretty tough on the ego hanging around him; I had recently started my so-called writing career and the cash wasn't rolling in like I had planned. When Vince and I would go to the local bistro, he'd usually surround himself with a sensual panorama of mouth-watering full course treatment. I, on the other hand, stuck to the crusty French bread, topping it with cold, unspreadable butter. He'd drink some of the finest
    n if you don’t do your research first.

    SECRET WEAPON #4: Google Your Prospects
    I recently did a conference call with the VP of Marketing from a Fortune 500 company. He was interested in working together, so prior to our meeting, I spent a few minutes Googling his name. I found a great article all about his leadership style; printed it out, stuck it on my wall, then quoted the VP’s own words back to him at the end of our conversation. I complimented his eloquence and then explained how my services connected with his philosophy. He loved it!

    YOUR GOAL: preparation, preparation, preparation.

    ALSO YOUR GOAL: make that prospect think, “Wow, he did his homework!”

    SECRET WEAPON #5: Google Alerts
    Every time I speak to a group of people, I always ask them, “How many of you are using Google Alerts?” Usually 3 hands out of 500 go up. And I’m always amazed, mainly because Google Alerts are GOLD. They are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. My suggest to you is, get alerts for your specific areas of expertise. Help enhance your ongoing education. For example, I have alerts on “nametags” and “approachability.” Other items you might want to consider getting alerts for: your name, your company’s name, your product’s name, your website’s name, clients’ names, your competition’s name, etc.

    YOU’LL BE AMAZED: about where your name shows up on the Internet.

    YOU’LL ALSO BE AMAZED: at what you can learn that you otherwise never would have discovered.

    SECRET WEAPON #6: Googling Personal Info
    This one is just fun. Try your own phone number, address, or better yet, your email. Try your boss’s or your spouse’s information. It’s wicked cool. Also, Google your OLD personal information, especially out-of-date phone numbers. You can see which websites list you incorrectly. (If you’re really anal, you can call them up and tell them to change it.) That one will blow your mind.

    (NOTE: I just Googled my social security number. Nothing came up, thank God.)

    TRUST ME: your personal information is out there somewhere.

    AND TRUST THIS: the Internet is forever. (Insert spooky sound effect sound.)

    Ultimately, when you’re faced with an important sales call, Google is a brilliant preparation tool. It equips you with the information, and therefore, the confidence; to approach that sale like a pro.

    Google on!

    LET ME ASK YA THIS... How are you using Google to prepare yourself to approach the sale?

    LET ME SUGGEST THIS... Get your people, team, department (whatever) together for "Google Time." Have each person spend 20 minutes Googling, then have a meeting where you discuss your findings.

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