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Casual Articles - What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Each year businesses around the US have to decide whether or not to send Christmas cards to their clients. Christmas cards are generally accepted as a great way to stay in contact with clients. Christmas cards are often the one contact a client may receive from the business in that year.But the issue comes up about whether a true Christmas card should be sent or a generic Season’s Greeting
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to tak
Do you know you have money at home?That's right, whether you own your own home or rent, you have valuable dollar bills just laying around. All you have to do is start your own business and you can squeeze it out.Start your own business resources are available everywhere. More than any other time in history, the average person can search and find money-at-home opportunities. They exist
They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to tak
Nevada is considered a haven for business owners who want to create a new corporation or a limited liability company or LLC. The state of Nevada offers complete protection to the officials, agents and members of the LLC, in case of a lawsuit filed against them. In order to operate a limited liability company in Nevada, an operative agreement is necessary. The operating agreement defines the nature
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to tak
IT consulting for micro businesses is a good starting point for many IT professionals. In addition to the general hardware and software, and peer-to peer networking, you'll need to be familiar with some additional items. In this article, you'll learn what other skills you need for micro business IT consulting.When providing IT consulting to micro small businesses, you will occasionally get r
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to tak
Employee evaluations are a necessary task that every company should use to improve their human resource and should be used to pick the prospect with the most potential to advance and acquire more responsibilities. Some time, the only way to know the history of a person is through their evaluation as the supervisor may have retired, been promoted or left the company.I have seen both spectrum
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to tak
When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will b
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to your self storage marketing success that ignoring it will cost you an untold amount of cash…
Copyright 2006 Derek Naylor
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