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You are here: Home > Business > Sales > Antiquated Sales Techniques to STOP Using Now! #2 |
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Casual Articles - Antiquated Sales Techniques to STOP Using Now! #2
In-sourcing a CRM System - Some Questions You Should Ask (Yourself). >Several things, actually — but fundamentally, it violates MasterStream's cardinal If your company is taking the step to buy a third party CRM software it will face a lot of challenges. These challenges are not more or less when you decide to make the software yourself. They are just different.There are software vendors that provide a best-practice CRM-solution. And why should you not choose one of them? There are pro’s and con’s for each way you may decide. But if you decide to buy a CRM solution, this article provides a additional vision on how to select the package. Additional and embracing other methods, because this approach is solving only a small, yet important part.In this approach you start at the top. You are not addressing the details, but you focus on the main characteristics of the CRM package (which you match with your company profile).When in-sourcing a “foreign” solution you might want to know about the origin of s What Advertising Means To You I'm sure most of you have been taught that a good way to secure an appointment with a prospect is to use an "Alternative Close" ...You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in one word: "Life!"I agree with him totally because if you don't understand life it is very hard to be successful in advertising because advertising is about communicating well with people on your products and services to the extend that they just can't wait to get their hands on your products or use your services!I love using acronyms to communicate my message and it makes it easy for you to remember the key factors or points. What Advertising means to you can be subjective too depending on what you were "Mr. Prospect, I have time in my schedule next Tuesday afternoon about 2PM or Thursday morning before 10AM. Which would be better for you?" Now what could possibly be wrong with that? Several things, actually — but fundamentally, it violates MasterStream's cardinal r Managing Energy In The Workplace a prospect is to use an "Alternative Close" ...Managing energy is not just about food. It's about managing working conditions that affect how your body releases energy. This includes managing stress, oxygen levels, exercise levels and food breaks. Work demands can zap energy very quickly so you need to have a few tricks up your sleeve to boost your energy supply to help you both physically and mentally.The Brain Protein ContinuumThe neurons in your brain are largely made of fat. The brain cells communicate with each other using neurotransmitters. Neurotransmitters are made up from amino acids; protein building blocks. Another important amino acid is tyrosine.Eating protein increase levels of tyrosine in the brain, helping the brain generate nor-epinephrine and dopamine. These chemicals promote alertness. The absorption of protein is assisted by carbohydrates. So eating a balance "Mr. Prospect, I have time in my schedule next Tuesday afternoon about 2PM or Thursday morning before 10AM. Which would be better for you?" Now what could possibly be wrong with that? Several things, actually — but fundamentally, it violates MasterStream's cardinal In Direct Sales- Ten Commandments of Proper E-mailing my schedule next Tuesday afternoon about 2PM or Thursday morning before 10AM. Which would be better for you?"E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Why? Because it is low cost, instantaneous, flexible and absolutely anyone who can type can learn how to use it to their advantage. But just because you know how to open, write and send an e-mail doesn't mean you are making the most of this incredible tool. In fact direct sellers who fail to follow simple e-mail etiquette may be doing more harm than good.Check these Ten Commandments of Proper E-mailing to see how you measure up.1. E-mail netiquette:* Thou shall not SHOUT (all caps)* Thou shall not flame (profanity)* Thou shall not SPAM (unsolicited junk e-mail)* Thou shall not attach large files (or more than one at a time)2. Be Brief And To The Point - Messages should be concise and to the point. Think of it as a Now what could possibly be wrong with that? Several things, actually — but fundamentally, it violates MasterStream's cardinal Guide to Business Travel Etiquette - France ch would be better for you?"About France France is the largest country in Western Europe, slightly smaller than Texas. France is between the Bay of Biscay and the Mediterranean Sea; bordering Italy and Spain. 58 million people live in France, about 4.5 million of them foreigners.Language French is the primary language spoken in France. If you plan to travel to France, it is strongly recommended that you learn the basics of the language. Your effort will be noticed and appreciated. If you can’t speak French, begin by saying. “Please excuse me for bothering you, but I do not speak French” – “Excusez-moi, s'il vous plait, de vous deranger, mais je ne parle pas francais.”Business Dress The French are very conscientious of their appearance and view dress as a reflection of social status and success. Because of this, be sure to wear well-tailored, stylis Now what could possibly be wrong with that? Several things, actually — but fundamentally, it violates MasterStream's cardinal How to Expand Your Target Markets >Several things, actually — but fundamentally, it violates MasterStream's cardinal rule: "Pay Attention to Tension."Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. REDESIGN You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book. ADD-ON You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who w So what's the actual damage in using an Alternative Close? First, it doesn't reveal anything useful about your prospect's level of productive tension. Second, it suggests to the prospect that their situation can actually wait until next Tuesday. Third, it doesn't optimize pro
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