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Casual Articles - Increase Sales by Being Unique - Please!
The decision to extend credit is always going to be risky. Giving credit means that you are taking a chance of not being paid. Possibly losing your profit and also possibly losing what you paid for the goods sold to the customer, or losing all your time spent on the service you provided. This can be a disaster for a small business!Here are 3 ways to help in the decision process, and help minimize the risk of extending credit.1. Evaluate the risk factors of each payment type, and decide on which level of risk you are comfortable with.Cash: zero risk (unless you forget to check for counterfeit bills).Credit Cards: fairly safe, the risk is on the credit card company, as long as you follow the procedures of checking the signature & expiration dates. There is a possibility of a charge back, but you
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make
There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention.Musical NotesA great way to portray your commitment to the music industry is to place musical notes on your business cards. You could do this in a variety of ways from several small music notes on the card to lots of mini ones or just one large one. The color you choose will also reflect your musical style and should be considered. Also, almost any magician can get away with using musical notes on
Everyday in the mail, there are tons of junk that I get and throw away. But every now and then, a piece comes in that is so unique I am compelled to open it. Why? Because it is unique!
Now the real question… How do you get your message across? Your uniqueness? The uniqueness of your company? Your products? And most importantly YOU?
Lets talk about each of these areas individually:
The uniqueness of your company - Now at this point, you’re saying to yourself “what uniqueness?” That is the whole point – you might have never even thought about it! Not for one minute! It is essential that every sales professional think through the uniqueness of their company.
Let’s say, for example, that you work for a printing company. Wow - that is really unique. There aren’t many of those around. But bear with me - if you do work for a printing company, there are some unique qualities that may make a compelling story to tell your potential clients. Here are a few examples, but you are the one who has to look at your unique qualities and describe them effectively:
Location - “We are the only printing company on Maple Street - so we can give you faster service.”
Equipment - “We have just purchased the Whoop-dee-doo printer collator that prints, folds and packages your letters in half a second. Because it’s faster we can make our prices more competitive.”
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make y
Any woman can be an entrepreneur. After working with startup businesses for years, I know this. However, if you want to be a Chic Entrepreneur you have to combine style with industriousness. Chic Entrepreneur’s are a rare and powerful commodity. They tend to be in the 10% of startup businesses that actually succeed. Why you ask? That’s because a Chic Entrepreneur knows what she’s doing and she acts like it.She is classy and always on top of her business game. Chic Entrepreneur’s know that to be successful in today’s tough business climate they have to provide unique value to the market, have a strategic plan, wow customers and inspire employees, ante up the necessary startup costs and turn those costs into a waterfall of cash flow.You can be a Chic Entrepreneur, too. You can even start in your spare time.
Lets talk about each of these areas individually:
The uniqueness of your company - Now at this point, you’re saying to yourself “what uniqueness?” That is the whole point – you might have never even thought about it! Not for one minute! It is essential that every sales professional think through the uniqueness of their company.
Let’s say, for example, that you work for a printing company. Wow - that is really unique. There aren’t many of those around. But bear with me - if you do work for a printing company, there are some unique qualities that may make a compelling story to tell your potential clients. Here are a few examples, but you are the one who has to look at your unique qualities and describe them effectively:
Location - “We are the only printing company on Maple Street - so we can give you faster service.”
Equipment - “We have just purchased the Whoop-dee-doo printer collator that prints, folds and packages your letters in half a second. Because it’s faster we can make our prices more competitive.”
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make
Successful entrepreneurs are the life blood of business in the United States and around the world. Every corporation, organization and banking system started with one person with an idea that blossomed into a thriving business.The entrepreneur spirit that drives a person to build a successful business from nothing is more than just intriguing. When we look at what characteristics or traits common among those that do succeed, we are able to design our own success.We are not passive. We are dynamic and powerful. The characteristics we display today are not who we will be tomorrow. We learn and shift and become more each day. We determine our destiny but we don’t achieve success in a vacuum. We look to those that have realized their dreams despite opposition and learn. We learn what it takes to live a succes
Let’s say, for example, that you work for a printing company. Wow - that is really unique. There aren’t many of those around. But bear with me - if you do work for a printing company, there are some unique qualities that may make a compelling story to tell your potential clients. Here are a few examples, but you are the one who has to look at your unique qualities and describe them effectively:
Location - “We are the only printing company on Maple Street - so we can give you faster service.”
Equipment - “We have just purchased the Whoop-dee-doo printer collator that prints, folds and packages your letters in half a second. Because it’s faster we can make our prices more competitive.”
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make
I'm sure most of you have been taught that a good way to secure an appointment with a prospect is to use an "Alternative Close" ..."Mr. Prospect, I have time in my schedule next Tuesday afternoon about 2PM or Thursday morning before 10AM. Which would be better for you?"Now what could possibly be wrong with that?Several things, actually — but fundamentally, it violates MasterStream's cardinal rule: "Pay Attention to Tension."So what's the actual damage in using an Alternative Close?First, it doesn't reveal anything useful about your prospect's level of productive tension.Second, it suggests to the prospect that their situation can actually wait until next Tuesday.Third, it doesn't optimize productive tension by following the "72 HOUR" directive.Fourth, it doesn't fill th
Location - “We are the only printing company on Maple Street - so we can give you faster service.”
Equipment - “We have just purchased the Whoop-dee-doo printer collator that prints, folds and packages your letters in half a second. Because it’s faster we can make our prices more competitive.”
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make
Is cash a little bit tight? Have you ever risked missing payroll? Have you ever had to pass up an opportunity because you did not have enough money? If so, you are not alone. Every business owner goes through those same challenges every day. Some come out on top. Others perish.What is the biggest difference between those that succeed and those that perish? Cash flow. And plenty of it.If you work with commercial or government clients, then you are already used to waiting up to 60 days to get paid by your clients. That is ok if your business has lots of resources and a stash of cash in the bank. But what if you don’t?One of the most frustrating things that can happen to a business owner is realizing that his company is invoice rich and cash poor. Meaning, you have tons of money owed to you by clients (and pa
Materials - “We are the only distributors of Artic White card stock paper from Europe which makes our business cards the heaviest, whitest, and glossiest available.”
Staff - “The owner of our company invented the printing press so we have the expertise to make your print work look its very best at any price point.”
Talent - “Our company just hired Pablo Picasso as our art director and he is blowing the socks off people with the creative genius of his work.”
Affiliation - “Microsoft just contracted with us to do all of their worldwide point of sale materials.”
Combined services – “Do you currently work with a graphic arts company to do design? Then we do the printing and someone else mails it? Well we can design, print, warehouse and mail it all in one location and on one invoice.”
Referrals - “Our company is part of a network of other business owners and we refer business to our customers all the time. In fact, last week an attorney who we do printing for landed a celebrity singer as a client – because we do all the printing for his former record company.”
Technology - “We have the technology to store all your print jobs and master copies on our secure server in order to maintain all your files so you can order online in a second. There is no warehouse and everything is printed on demand.”
Convenience - “Once you buy from us, we give all your employees a key to our copy center and they can make copies any anytime, 24 hours a day.”
Analysis and research – “We have a Professor Snerdly Jones on staff and he can come by and do an analysis on your t
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