en't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where

When your worn-out sales techniques fail, you need something to turn your numbers around fast. There are four secrets used by compliance professionals that can give you the upper hand in almost any circumstance, no matter how badly you've damaged the sale. Don't make another cold call before you know them. Don't visit your client unless you can drag these secrets out to save the sale. Read on...

As you read this article, I suggest you take notes. Better yet, print the article out now so you can highlight and underline important points. If you get nothing out of this article, I'll be surprized, but you've lost nothing. But, if you find something useful, you'll want to be able to get your hands on it easily when the times comes. Otherwise, when you're stuck, how are you going to dig yourself out?

Instead of wasting your time, I'm going to get right into the meat of this message. The four secrets that will help you steer sales back your way are below. As your read them carefully, note how you can apply them to your unique situation. I'll provide examples, but nothing can replace your personal knowledge and specific sales challenges.

Here we go. Are you ready to learn to the secrets for yourself?

SECRET #1: Torture the prospect.

Unless your prospect identifies their personal problems, your chances of making a sale are slim to none. In fact, your probability of closing sales will be in direct correlation to how severely your prospect experiences "pain." Pain can be defined as any prospect's personal problems, challenges, or needs. Pain is the key compliance professionals use to unlock the prospect's emotions. Get your prospect to talk about their pain in specific detail so they can virtually experience it in the present moment and almost any sales situation can be turned around. Master this one secret and you'll have your competition's jaw dropping by the amount of sales you're making. The more pain, the better. That's why I labeled this secret, "Torture the prospect." Your prospect must be so overcome by pain that price is obsolete. Objections seem trivial. When you get good at making prospects experience pain in excruciating degrees, they will beg to buy from you.

STOP. Write down exactly how you will use this secret over the phone and in person with your prospects today. If you don't, I can only assume you don't need to make any more sales than you are already making. If you haven't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where

've lost nothing. But, if you find something useful, you'll want to be able to get your hands on it easily when the times comes. Otherwise, when you're stuck, how are you going to dig yourself out?

Instead of wasting your time, I'm going to get right into the meat of this message. The four secrets that will help you steer sales back your way are below. As your read them carefully, note how you can apply them to your unique situation. I'll provide examples, but nothing can replace your personal knowledge and specific sales challenges.

Here we go. Are you ready to learn to the secrets for yourself?

SECRET #1: Torture the prospect.

Unless your prospect identifies their personal problems, your chances of making a sale are slim to none. In fact, your probability of closing sales will be in direct correlation to how severely your prospect experiences "pain." Pain can be defined as any prospect's personal problems, challenges, or needs. Pain is the key compliance professionals use to unlock the prospect's emotions. Get your prospect to talk about their pain in specific detail so they can virtually experience it in the present moment and almost any sales situation can be turned around. Master this one secret and you'll have your competition's jaw dropping by the amount of sales you're making. The more pain, the better. That's why I labeled this secret, "Torture the prospect." Your prospect must be so overcome by pain that price is obsolete. Objections seem trivial. When you get good at making prospects experience pain in excruciating degrees, they will beg to buy from you.

STOP. Write down exactly how you will use this secret over the phone and in person with your prospects today. If you don't, I can only assume you don't need to make any more sales than you are already making. If you haven't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where

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SECRET #1: Torture the prospect.

Unless your prospect identifies their personal problems, your chances of making a sale are slim to none. In fact, your probability of closing sales will be in direct correlation to how severely your prospect experiences "pain." Pain can be defined as any prospect's personal problems, challenges, or needs. Pain is the key compliance professionals use to unlock the prospect's emotions. Get your prospect to talk about their pain in specific detail so they can virtually experience it in the present moment and almost any sales situation can be turned around. Master this one secret and you'll have your competition's jaw dropping by the amount of sales you're making. The more pain, the better. That's why I labeled this secret, "Torture the prospect." Your prospect must be so overcome by pain that price is obsolete. Objections seem trivial. When you get good at making prospects experience pain in excruciating degrees, they will beg to buy from you.

STOP. Write down exactly how you will use this secret over the phone and in person with your prospects today. If you don't, I can only assume you don't need to make any more sales than you are already making. If you haven't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where

this one secret and you'll have your competition's jaw dropping by the amount of sales you're making. The more pain, the better. That's why I labeled this secret, "Torture the prospect." Your prospect must be so overcome by pain that price is obsolete. Objections seem trivial. When you get good at making prospects experience pain in excruciating degrees, they will beg to buy from you.

STOP. Write down exactly how you will use this secret over the phone and in person with your prospects today. If you don't, I can only assume you don't need to make any more sales than you are already making. If you haven't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where

en't printed this article yet, do so now.

SECRET #2: Ask uncomfortable questions.

In almost every sales situation, there will be one or more questions you won't want to ask. Your prospect doesn't want you to ask them, either. Why? Because no one likes to feel uncomfortable. But here's the kicker. Happy prospects are no good to you. As long as the prospect is comfortable, why should they buy from you? Generating pain will make them uncomfortable, but that is only one method. You must ask the questions that you don't want to ask. If you do, your sales will increase. If you don't, you'll stay where you are now.

Make a list of five uncomfortable questions you will ask your prospects today. Maybe it's how much money they make. Maybe it is about their family. You'll know you have an uncomfortable question when you see it. You'll instantly tell yourself you don't want to ask the question because it makes you uncomfortable, too. Here's the power to this secret: most sales are made outside the comfort zone. To get there, you must ask uncomfortable questions.

SECRET #3: Poke Your Prospects Where They Hurt.

After you get the prospect to vividly experience their pain, anytime they bring up an objection or try to slow down the sales process, all you need to do is remind them of the pain. Say something like, "John, do you remember why you called me in the first place..." or, "Mary, I understand what you're saying, but does that change what you said earlier about..." People make decisions because they have pain or want to avoid pain. Period. On the phone, via email, or in person, remind prospects of their pain and they will have a very difficult time resisting your offers.

Again, stop and write down specifically how you will apply this technique today. Do you have prospects who keep putting you off? Use this technique. If you leave a voicemail, remind the prospect of their pain and how you can help them solve it.

SECRET #4: Increase The Emotional Temperature.

Like the old fable about the sun and wind, trying to force someone to buy from you will only get you so far. Intimidation works, but only under the right circumstances. If you've been nagging your customers to do what you want them to do, and it's not giving you results, switch tactics. Act like the sun, who increased the temperature, effectively making someone want to do what he wanted them to do. In the story, the man took off his jacket. How can you turn up the temperature in a sale? All three of the previous secrets will help you, but there is a fourth. To the extent that you get your prospect to feel emotional, you'll also increase the probability of a sale. How do you accomplish this? There are several ways.

Here are a few:

1) Ask emotion-laden questions like, "How does that make you feel?" or "What do you think would happen if you don't make a change?"

2) Use emotional terms like trust, friendship, security, fear, love, happiness, appealing. You can find more extensive lists elsewhere on the internet. J