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Casual Articles - Help Save Your Local Pool Company!
Investors in Your Business - 10 Things They Look for in a Business Plan
1. A realistic, viable business idea that reflects extensive market research and includes a full analysis of the market and its relevant competition.2. Motivation, credibility, experience, financial responsibility and investment from the owners and directors.3. A manageable amount of risk t
companies is the lack of knowledge, plain and simple. 1. A realistic, viable business idea that reflects extensive market research and includes a full analysis of the market and its relevant competition.2. Motivation, credibility, experience, financial responsibility and investment from the owners and directors.3. A manageable amount of risk t
You Show Me Yours and I'll Show You Mine
As much as employers complain of the difficulty finding good employees, few have embraced a formula that assures success. The greater the difficulty finding good employees in your industry, or certain positions within that industry, the greater the need to view the relationship as a partnership. With
It’s clear that major market buyers such as Wal-Mart, Home Depot and BJ’s, your typical wholesalers, are starting to infiltrate the pool industry by selling large quantities of pool chemicals. The Problem with these companies is the lack of knowledge, plain and simple. As much as employers complain of the difficulty finding good employees, few have embraced a formula that assures success. The greater the difficulty finding good employees in your industry, or certain positions within that industry, the greater the need to view the relationship as a partnership. With
Bark, Bargain, & Bring Onboard
The popular junior Democratic Senator, Barack Obama, told Time Magazine (2/20/06), "I probably always feel on some level I can persuade anybody I talk to."Wow. I wish I could do that. How do we get other people to do what we want?When I was a kid, my life was all commands: "Clean your roo
Home Depot and BJ’s, your typical wholesalers, are starting to infiltrate the pool industry by selling large quantities of pool chemicals. The Problem with these companies is the lack of knowledge, plain and simple. The popular junior Democratic Senator, Barack Obama, told Time Magazine (2/20/06), "I probably always feel on some level I can persuade anybody I talk to."Wow. I wish I could do that. How do we get other people to do what we want?When I was a kid, my life was all commands: "Clean your roo
What is Consultative Selling
Consultative selling sales training courses are becoming increasingly popular. Even other sales training classes and sales coaching classes are offering consultative selling as a part of the curriculum. So, what is consultative selling? As any of these sales training courses will tell you consultative se
rting to infiltrate the pool industry by selling large quantities of pool chemicals. The Problem with these companies is the lack of knowledge, plain and simple. Consultative selling sales training courses are becoming increasingly popular. Even other sales training classes and sales coaching classes are offering consultative selling as a part of the curriculum. So, what is consultative selling? As any of these sales training courses will tell you consultative se
B2B Marketing: Drive Leads & Sales With A Get It Done Attitude
I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.Why?Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campai
quantities of pool chemicals. The Problem with these companies is the lack of knowledge, plain and simple. I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.Why?Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campai
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that
companies is the lack of knowledge, plain and simple. Try asking John Doe behind the counter at Sams Club how many bags of shock you should put in your pool to get rid of the algae. Try asking Jane Doe stocking shelves if Chlorine or Baquacil is right for you. It’s a wa
To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that
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