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Casual Articles - Sales Goals Are Not Etched In Stone
There is a temptation for many entrepreneurs to attempt to duplicate their Business Plan in a Slide Presentation. This may happen understandably, because of an enthusiasm and zeal to share a concept or an idea; there is also a chance to lose your audience. Both the Business Plan and Presentation may work together better if the Presentation is a highlight of the main document.On many occasions I have been asked to join a meeting or review a Business Plan and/or a Powerpoint Presentation and have received a 40-slide Presentation. Any amount of slides over 12 (Guy Kawasaki, author of The Art Of The Start, recommends 10 ONLY) is overwhelming and much too long for an audience. Once I attended a meeting and one of the investors said to my client after the sixth slide, "Could we just skip the slideshow and discuss your business?" Put yourself in the place of your audience. What would be of interest to you? Be succinct and get to the point, and be mindful of others' schedule.When preparing for a meeting to share your Business Plan with a Presentation, I recommend the following:1. Explain what you do at the beginning.2. Only develop slide content for the most important selling points of your bu
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of spea
19 Reasons Why Every Business Needs a Web Site!1. It is the most cost-effective way to advertise.2. Your customers expect it.3. You will sell more products and services.4. You will be able to provide information to your customers more cost effectively.5. You can receive feedback via your Web site.6. It is much easier to stay in contact with distributors and sales reps.7. You can provide better customer service.8. It's the best way to stay competitive -- considering that most of your rivals already own their own Web sites or are looking into getting one.9. Your business will grow immediately. Any small, local business has the ability to be an instant international sensation with franchise penetration in every city -- simply by getting an on-line presence.10. Your business will look more professional.11. You will gain credibility. A professional, well-designed site makes your business look successful, and builds trust in your company and its products/services.12. You are open 24/7 without any added overhead and your sales potential may increase exponentially.13. You have the ability to update sales information in real-time.<
1. Money.
2. Security.
3. Fame.
4. Power.
5. Prestige.
6. Ego gratification
7. Winning.
8. Being the best.
9. Doing your best.
10. Your family.
11. Your future.
12. Your past.
13. Not losing.
14. Personal satisfaction.
15. Approval of others.
16. To prove a point.
17. To get even.
18. To feel worthwhile.
19. To impress others.
20. To control others or situations.
Any of these sound familiar or drive you? Do any keep you going when you are on the verge of quitting, giving up or throwing in the towel?
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of spea
A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, but don't commit to doing both. Each has its strengths and weaknesses and are complimentary to each other.Small Business Advertising Strengths:-The biggest advantage with small business advertising is your complete control over the message. You get to focus on whatever you want, write the text, and choose the visuals. You ensure that your marketing message is delivered.-You control placement. You choose the exact timing and media in which your advertising is placed. This is a huge advantage because naturally you are going to choose to place your ads where your target market is most likely to see them.-You can repeat your messages over and over again. Effective small business marketing incorporates a high degree of repetition and consistency. Advertising can and should be run on regular schedules.-With advertising, you (and your budget) control your marketing saturation. You can run the same ad across different publications serving the same market, run match
1. Money.
2. Security.
3. Fame.
4. Power.
5. Prestige.
6. Ego gratification
7. Winning.
8. Being the best.
9. Doing your best.
10. Your family.
11. Your future.
12. Your past.
13. Not losing.
14. Personal satisfaction.
15. Approval of others.
16. To prove a point.
17. To get even.
18. To feel worthwhile.
19. To impress others.
20. To control others or situations.
Any of these sound familiar or drive you? Do any keep you going when you are on the verge of quitting, giving up or throwing in the towel?
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of spea
Here’s a sample of what you’ll be missing if you don’t take public relations seriously.As a business, non-profit, government agency or association manager, you will miss out on the challenge of assembling the resources and action planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.You’ll also miss the thrill of persuading those key folks to your way of thinking, as well as moving them to take actions that allow your department, group, division or subsidiary to succeed.Rather, if years of experience are to be believed, you’ll probably find yourself preoccupied by communications tactics like special events, broadcast plugs, press releases and brochures. A shame because you will not be getting the best public relations has to offer.Those managers taking PR seriously, however, will long since have based their PR program on a fundamental premise like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the
5. Prestige.
6. Ego gratification
7. Winning.
8. Being the best.
9. Doing your best.
10. Your family.
11. Your future.
12. Your past.
13. Not losing.
14. Personal satisfaction.
15. Approval of others.
16. To prove a point.
17. To get even.
18. To feel worthwhile.
19. To impress others.
20. To control others or situations.
Any of these sound familiar or drive you? Do any keep you going when you are on the verge of quitting, giving up or throwing in the towel?
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of spea
Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client?In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over the more than 35 years in my own professional career, there have been instances where I have been approached by unethical prospects and clients and was fortunate to have had strong ethical mentors and supervisors, managers & owners that supported my actions to turn away from the unethical requests and to report them to my superiors.And later in my own business, I have made decisions to forego doing business with unethical prospects clients that meant turning away some very significant assignments. One must always ask – what price do I put on my ethics? How can one justify a compromise of their ethics? It is essential to have some good advice on how to reduce the chance of an improper request from a client or prospect and how to respond when actually approached by an unethical prospect
15. Approval of others.
16. To prove a point.
17. To get even.
18. To feel worthwhile.
19. To impress others.
20. To control others or situations.
Any of these sound familiar or drive you? Do any keep you going when you are on the verge of quitting, giving up or throwing in the towel?
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of spea
In your marketing efforts, be they on or offline, it’s wise to consider the psychology of the consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, developing radio copy, and creating web copy, it is an understanding of consumer psychology that will help you speak to the consumer.What is the true need your consumer is attempting to gratify? This is the question you must answer before writing copy or launching advertising. Maslow, would tell us that there are five needs: 1) basic needs; 2) safety needs; 3) social needs; 4) self esteem needs; and 5) self-fulfillment needs.Along with this information consider that in “The Ramsey Report” published recently by eMarketer.com, we are told that consumer “empowerment” is one of the factors driving the continuing boom of online commerce. Consumers perceive themselves to be in the consumer driver’s seat when they are online. They can block popups, can spam, and surf away from site that they dislike. They feel as if they are no longer at the whim of the marketing magicians.This does
Let’s look at some of the common demotivators.
For years - thousands of managers, hundreds of speakers and trainers and dozens of authors have been preaching the benefits and value of: Self-motivation and goals as a way to achieve success, wealth and happiness.
A de-motivator is: anything - a person, or a circumstance - that acts upon you - and your interpretation of them or it and your subsequent behavior is negative, passive or self-destructive. There are hundreds of examples of de-motivators – here are just a few:
-negative people.
-people who invalidate you.
-people who don’t listen, care or are interested in you or your thoughts or ideas.
-an incorrect personal interpretation of failure, problems and/or adversity.
-goals that are consistently too high or too low.
-managers who rely on fear and punishment as motivators.
There are, six basic steps to peak performance behavior and results when it comes to self-motivation and goals:
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