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Casual Articles - Your Business Card Sucks
Sometimes adversity hits you right between the eyes when you least expect it, especially when getting a haircut at the local barbershop.The other day I decided to check out this place for the first time since it was just down the road from my home. I had been meaning to visit it for some quite time and finally had the chance to stop in. If I liked this barber, I could end up being a regular customer for it was much more convenient to go his place than to drive so far out of the way for a haircut.Parking directly in front of the red, white and blue barber pole, I walked up to the door and poked my head in to ask how much h
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once yo
Priests, doctors and lawyers all have something in common...Insert punch line here: ________.Okay, now that's out of the way...They have something else in common. Confidentiality. A priest can't rat you out to your neighbors if you confess to being the one who egged their houses on Halloween. A doctor can't tell everyone at the cocktail party about the nasty infection you have from doing ________ and failing to ________. Your lawyer can't call the DA's office and advise them of some potential weaknesses in your testimony a few days before the trial starts.Maybe "can't" is a little strong. The law does
- Do you use the back side to generate more sales through
a shocking offer or guarantee, loyalty or referral program,
or any of the 11
best marketing strategies to attract new customers and
retain your current customers?
- Do you add a call-to-action on the back side to clearly
tell your prospects what you want them to do so you can
generate more leads
and, therefore, close more sales?
- Do you use a full-color artwork to add impact and
differentiate from other business cards in your prospect's
Rolodex?
- Do you show your photo to remind your prospects who you
are?
- Do you have your slogan on the front, close to your
business name or logo, to communicate what your business
and positioning are?
- Do you have a slogan at all?
If your answer to two or more of my questions is NO, then sorry but… your business card sucks.
Don't get mad at yourself now. It's not your fault. Business cards have been used for the last 100 hundred years not as a sales tool but, on the contrary, just as a formality and a way to give out your phone and e-mail.
Still, a well-thought-out business card is one of the most powerful - yet inexpensive - sales tools you could use to boost your sales and profits almost overnight.
To transform your business cards into a sales tool all you need to know is: How to Create and How to Use business cards that sell.
HOW TO CREATE BIZ CARDS THAT SELL:
You create the best Shocking Offer to promote your business and you print it on the back of your business cards.
Do you know what a shocking offer is and how to create the one that's right for you?
A shocking offer is so outrageously beneficial for your prospect that it's almost impossible to say NO.
The following are the 11 best marketing strategies to develop the Shocking Offer that best suits your business:
1. Free e-book or report (the one I use)
2. Free subscription to e-newsletter
3. Invitation to free seminar
4. Free consultation
5. Free trial
6. Trade-in offer
7. Shocking guarantee
8. Membership Club
9. Referral Program
10. Loyalty Program
11. Reminder for Appointment
The first seven are the best marketing strategies to attract new customers. Almost everything is free because your goal is to make their first step toward becoming your customer extremely smooth and easy to take. You make your profit from their recurring business. Now…
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once yo
Reports suggest that a majority of online businesses fail. This means that you will need to avoid the common reasons for the failure in order to make a success of your online business.Instant results:In the day of instant gratification and lightning speed, everyone wants everything yesterday. The level of expectations is further heightened by the number of stories doing the rounds about internet millionaires and guys who invented the next big thing online. A huge number of internet businesses fail simply due to the unrealistic expectations the owner had. Now let’s be realistic. You are probably not a rocket scientist
- Do you show your photo to remind your prospects who you are?
- Do you have your slogan on the front, close to your business name or logo, to communicate what your business and positioning are?
- Do you have a slogan at all?
If your answer to two or more of my questions is NO, then sorry but… your business card sucks.
Don't get mad at yourself now. It's not your fault. Business cards have been used for the last 100 hundred years not as a sales tool but, on the contrary, just as a formality and a way to give out your phone and e-mail.
Still, a well-thought-out business card is one of the most powerful - yet inexpensive - sales tools you could use to boost your sales and profits almost overnight.
To transform your business cards into a sales tool all you need to know is: How to Create and How to Use business cards that sell.
HOW TO CREATE BIZ CARDS THAT SELL:
You create the best Shocking Offer to promote your business and you print it on the back of your business cards.
Do you know what a shocking offer is and how to create the one that's right for you?
A shocking offer is so outrageously beneficial for your prospect that it's almost impossible to say NO.
The following are the 11 best marketing strategies to develop the Shocking Offer that best suits your business:
1. Free e-book or report (the one I use)
2. Free subscription to e-newsletter
3. Invitation to free seminar
4. Free consultation
5. Free trial
6. Trade-in offer
7. Shocking guarantee
8. Membership Club
9. Referral Program
10. Loyalty Program
11. Reminder for Appointment
The first seven are the best marketing strategies to attract new customers. Almost everything is free because your goal is to make their first step toward becoming your customer extremely smooth and easy to take. You make your profit from their recurring business. Now…
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once yo
A short time ago I was invited to be a judge at a HR management fest at a college. There was one very interesting event that I was a part of. It was called the " Best manager Award". This was how it went. There were many different colleges taking part in this event and each college would nominate a participant to represent them. This person would usually not be afraid to come up on stage make presentations and most off all be able to work and take pressure. Now why was this going to be an important part of the interview.well it went a little like this. We were three judges sitting on the stage being observed by a crowd of over t
Still, a well-thought-out business card is one of the most powerful - yet inexpensive - sales tools you could use to boost your sales and profits almost overnight.
To transform your business cards into a sales tool all you need to know is: How to Create and How to Use business cards that sell.
HOW TO CREATE BIZ CARDS THAT SELL:
You create the best Shocking Offer to promote your business and you print it on the back of your business cards.
Do you know what a shocking offer is and how to create the one that's right for you?
A shocking offer is so outrageously beneficial for your prospect that it's almost impossible to say NO.
The following are the 11 best marketing strategies to develop the Shocking Offer that best suits your business:
1. Free e-book or report (the one I use)
2. Free subscription to e-newsletter
3. Invitation to free seminar
4. Free consultation
5. Free trial
6. Trade-in offer
7. Shocking guarantee
8. Membership Club
9. Referral Program
10. Loyalty Program
11. Reminder for Appointment
The first seven are the best marketing strategies to attract new customers. Almost everything is free because your goal is to make their first step toward becoming your customer extremely smooth and easy to take. You make your profit from their recurring business. Now…
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once yo
Have your ever tried to decipher the various possible ad types, configurations and potential results available and which ones would be the most effective? Imagine that you just landed in Wonderland and the locals are speaking to you about your program.Did you want to palver the framus or the waskar? What type of dilvige could your qumsqat urge? How many regerhappers could the average thezaxactgers broger on the wickenjackels to placanempts? What do kalr lingerfrimpt the docobandents? Of course you did. Confused or amused? It doesn’t matter much. The world of marketing and promotion is a scary and complex place filled with
The following are the 11 best marketing strategies to develop the Shocking Offer that best suits your business:
1. Free e-book or report (the one I use)
2. Free subscription to e-newsletter
3. Invitation to free seminar
4. Free consultation
5. Free trial
6. Trade-in offer
7. Shocking guarantee
8. Membership Club
9. Referral Program
10. Loyalty Program
11. Reminder for Appointment
The first seven are the best marketing strategies to attract new customers. Almost everything is free because your goal is to make their first step toward becoming your customer extremely smooth and easy to take. You make your profit from their recurring business. Now…
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once yo
With the upcoming holidays, many office environments become more festive, filling up with good food and holiday cheer. But end-of-the-year celebrations can also bring headaches for management and human resource staff as they try to figure out what is the most appropriate way to acknowledge and celebrate the holidays. While it is hard to say if it qualifies as a trend, some companies are opting out of the big after-hours company celebrations. Rather, they organize a smaller celebration for staff during work hours and distribute individual gift certificates or bonuses.However, for many other organizations, the holiday party is sti
HOW TO USE BIZ CARDS THAT SELL:
The way you use biz cards that sell is exactly the opposite of how you've been using business cards for your whole life!
You put your biz cards that sell to work for you bringing new and recurring customers while you are doing something else. Even while you are sleeping!
It's all about leverage. Once you have a powerful marketing message on the back side, your business cards work as a flyer or a postcard. Even better. Because business cards are saved for future reference while considered a personal communication, instead of just another piece of advertising.
Isn't it amazing? You will not need to be on one side of the business card, handing it to someone on the other side, in order to get their business.
The following are the 6 Most Powerful Ways to Use Biz Cards that Sell to Boost Your Sales:
1. Create joint ventures with other business owners who
share your customers while not competing with you. Hand out
and mail each
other's business cards to your contact database along with
a personal letter and an endorsement.
2. Give a prize to your employees when they bring a new
customer because of handing out their biz cards that sell.
3. Add four or five cards to all follow-up collaterals and
outgoing mail.
4. Create a Referral program on the back side with prizes
for the referrer and the referral and mail some among with
a personal letter
to your contact base.
5. Create a Loyalty program - buy X number of my products
and get ONE free. Print X circles on the back side and hand
out these cards
to every customer with the first circle already perforated.
6. Display them in your store/office along with a sign
promoting your marketing strategy.
Use them profusely while networking and every time you
meet anyone.
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