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Casual Articles - Making Your Bid Proposal as Outstanding as a Best Selling Book - Part One
Human beings are a clannish bunch. Look around you. Our tribes are everywhere. They are the tables of the high school cafeteria, the fraternities of the college campus, the divisions of the corporate organizational chart. Honestly people, can't we all just get along?Apparently not. Or at least, not without a lot of encouragement.Many years ago, while I was volunteering for a certain non-p
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between th
Niche marketing is the buzz word of internet marketing with good reason. It makes good business sense. Entrepreneur success comes with specialized knowledge and your focused efforts to meet the needs of a specific market.Remember this specific market will only be profitable if you offer something unique and enough people are willing to spend actual money to solve their problems or meet their nee
Observing what readers do when considering a book purchase can tell you much. A book buyer will spend less than 30 seconds deciding whether a book is for them.
1. First, they will be attracted to the front cover.
2. They are drawn to the spine and book title second.
3. Next, they will open the inside cover to read the jacket.
4. They will then flip the book over and look at the copy on the back.
5. They will go back and read or scan the first page.
6. They will open it in the middle to determine if the format and writing style is easily read and understood.
7. Finally, they will read, scan and flip to get a feel for the overall content and level of information included.
All seven of these steps will let them know if they want to select this book, and they will do these seven steps in less than 30 seconds.
Your Proposal Response, often called an RFP or Request for Proposal will most likely be bound and the reader will follow the same 30-second initial scan. To be a winner, your RFP proposal must be as compelling as a well-loved book. (Go back to the seven steps listed above and do this with your proposal.)
Now, wouldn’t it be great if you could follow these same steps to make your bid proposal read like a best seller? You can use these secrets to make your bid proposal selected to go on to the finals.
The Cover:
Make your cover memorable. Just as one would with the cover design for a best seller, make your cover attractive and your book cover color distinctive. Remember that your company name is the name of your book. Make sure that your name and logo stands out and is large enough and clearly legible, so that it is memorable and working for you while the RFP packages are in full view of the submission review committee.
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between the
Businesses miss on growth opportunities and even close their doors every day, not because they aren’t profitable enough, but because they are strangled by poor cash flow. The problem is that while their profit and loss statement shows success, their bank account cries poor. Excessive money tied up in delinquent receivables, bad checks, and bad debt write-offs, rob businesses of valuable cash flow, ha
4. They will then flip the book over and look at the copy on the back.
5. They will go back and read or scan the first page.
6. They will open it in the middle to determine if the format and writing style is easily read and understood.
7. Finally, they will read, scan and flip to get a feel for the overall content and level of information included.
All seven of these steps will let them know if they want to select this book, and they will do these seven steps in less than 30 seconds.
Your Proposal Response, often called an RFP or Request for Proposal will most likely be bound and the reader will follow the same 30-second initial scan. To be a winner, your RFP proposal must be as compelling as a well-loved book. (Go back to the seven steps listed above and do this with your proposal.)
Now, wouldn’t it be great if you could follow these same steps to make your bid proposal read like a best seller? You can use these secrets to make your bid proposal selected to go on to the finals.
The Cover:
Make your cover memorable. Just as one would with the cover design for a best seller, make your cover attractive and your book cover color distinctive. Remember that your company name is the name of your book. Make sure that your name and logo stands out and is large enough and clearly legible, so that it is memorable and working for you while the RFP packages are in full view of the submission review committee.
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between th
The keyword in this phrase gives us a hint - "competitive". The competitive marketing analysis is an in-depth study of your business's competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective. In order to perform strategic planning for your firm's future, it is imperative to know who the competition
Your Proposal Response, often called an RFP or Request for Proposal will most likely be bound and the reader will follow the same 30-second initial scan. To be a winner, your RFP proposal must be as compelling as a well-loved book. (Go back to the seven steps listed above and do this with your proposal.)
Now, wouldn’t it be great if you could follow these same steps to make your bid proposal read like a best seller? You can use these secrets to make your bid proposal selected to go on to the finals.
The Cover:
Make your cover memorable. Just as one would with the cover design for a best seller, make your cover attractive and your book cover color distinctive. Remember that your company name is the name of your book. Make sure that your name and logo stands out and is large enough and clearly legible, so that it is memorable and working for you while the RFP packages are in full view of the submission review committee.
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between th
‘Decluttering’ has become the new buzzword recently but it is usually talked about in the domestic sense. It is also important for an efficient office to be clutter free. Is your desk hiding beneath your paperwork? Do you have a pile of business cards are propping up your monitor? Are your invoices mixed in with your receipts? Are you wasting time because you can’t find that all important piece of
The Cover:
Make your cover memorable. Just as one would with the cover design for a best seller, make your cover attractive and your book cover color distinctive. Remember that your company name is the name of your book. Make sure that your name and logo stands out and is large enough and clearly legible, so that it is memorable and working for you while the RFP packages are in full view of the submission review committee.
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between th
I got into Allentown, PA the other day at about two in the afternoon. It wasn't too bad of a drive from Vermont where I was from. Oh sure it took a long time, but it was pretty scenic and relaxing for the most part. I was arriving at the Allentown business school with my best friend Joe, just in time to have a good weekend to explore before classes started on Monday. I would have liked to get into
The Binding:
Make sure that the binding method you use for your proposal allows the package to lie flat. You do not want the reader to have to struggle with the binding in order to see your content.
The Hot Button Issues:
Just as with a best seller, you have to capture and hold the reader. Uncover and physically list what you perceive are the underlying Hot Button Issues of this proposal request. Difficult site? Tight timeline? Tight Budget? Read between the lines and add these hot button issues to your list.
Building a Theme:
Start with the Letter of Interest. Show the committee that you are covering their issues by reiterating their exact wording in your Letter of Interest and continue using their wording in your proposal responses.
The theme for your RFP response will come from the hot button list you created and how and why you are the logical choice to meet those needs. Take the list of issues and organize these points as the theme to your proposal best seller.
In Part Two of Making Your Bid Proposal as Outstanding as a Best Selling Book we will take a look at graphics and visual aids you can use to make your proposal pop like a best seller.
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