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  • Casual Articles - Waiting to Exhale

    Happy Careers - Turn Your Passion into a Paycheck
    Turning your passion into a paycheck is the ultimate dream right? Who would not like to spend most of their time doing something they absolutely love and get paid for it?Even just reading about people who are following their passion, as I just did in a great article I read in Outside Magazine this weekend, gets me fired up.There are so many possibilities out there for work and one of the greatest things I do a
    How to Avoid the Line Extension Trap
    If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? The reason is that you tend to confuse customers as to what your brand means, and in the long run this strategy decrease
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    Be A Coach-Mentor - Develop Your People to Their Full Potential
    Smart leaders and managers know that it is important to build and maintain the value of their greatest resource - their people. It's difficult to develop the potential of your people if you have not ascertained their existing skills, knowledge, and abilities - in other words, their competencies.Each individual's competency requirements will differ depending upon the role s/he fills within the group and/or team. For e
    K. So
    Dealing With Poor Performance
    If you are a manager or aspiring manager, sooner or later you will be faced with a member of staff who is not performing. The common response is to try and ignore it in the hope that it will go away. The trouble is that you are merely delaying what needs attention. It may well be that you end up being under scrutiny with your superiors wondering if you are really up to the job.At the end of the day good managers a
    So
    Capture Greater Profits by Leveraging Paid and Natural Search Synergies
    When paid search emerged into the main stream in the late 1990’s to early 2000’s it was triumphed as a user-friendly replacement of the often confusing and technically-demanding strategy of natural search optimization (commonly called, “SEO”). As such, paid search opened new doors for entrepreneurs to visitor traffic to their websites that produced cost –effective leads and sales.Unfortunately, as with most new tech
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    Create a Magic Connection with Clients, Leads, and Business Associates -- Part II
    Part I of this article explored how Neuro-linguistic Programming (NLP) pinpoints ways to gain instant rapport with clients, leads, and business associates, and more specifically, how we can use physiology, matching and mirroring to create instant magic communication.Part II examines how NLP uses tonality and words to establish rapport.TONALITYWhile physiology accounts for 55% of communication among huma
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