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  • Casual Articles - We're All Selling Something

    10 Tips for Improving Customer Service and Keeping More of Your Customers
    1. Customer service is all about customers’ needs first and your needs second. If your customers expect a response from you in 24 hours and you always respond much later, that’s putting your needs first and their needs second.2. Customers are like a spouse, they need to feel special to continually respond to your offers. You make your customers feel special by over-delivering in every area, especially
    your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don'
    Innovation Management: The Hype Cycle
    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the pro
    One morning long ago, I was in my office when an attractive woman, carrying a briefcase and wearing her best "selling suit", came into the office and asked for my boss. I could see through my bosses glass partition that he was on the phone, so I asked her to take a seat till he was finished.

    In the meantime, I was trying to make small talk, so I asked her what she was selling. Being a salesman myself, I thought it might establish some common ground that we could both relate to, but I guess she took umbrage to my question, because she retorted with an air of indignation that "she was a lawyer and not a salesman." I then asked her as to the purpose of her visit and as it turned out, she told me that she was representing a charity and was there to solicit a donation from my boss. I wasn't all that surprised about her hesitancy to admit both to me and to herself that I was right, and she was indeed selling something. But how did I guess, you ask? Well, that's because we're all selling something.

    Everytime a receptionist answers the phone she is in a selling situation. Everytime a cashier rings up your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don't

    Advertising Gifts for the Big Fish
    When you are getting ready to plan your advertising gifts for the future, you will be thinking in terms of the mass market. Perhaps last year it was pens, and this year you might be looking into something like a mouse pad or mugs for your faithful clients and for those clients that you hope to attract to your business now and in the future. This is great for the general population, but there is an angle that you might not have consi
    s finished.

    In the meantime, I was trying to make small talk, so I asked her what she was selling. Being a salesman myself, I thought it might establish some common ground that we could both relate to, but I guess she took umbrage to my question, because she retorted with an air of indignation that "she was a lawyer and not a salesman." I then asked her as to the purpose of her visit and as it turned out, she told me that she was representing a charity and was there to solicit a donation from my boss. I wasn't all that surprised about her hesitancy to admit both to me and to herself that I was right, and she was indeed selling something. But how did I guess, you ask? Well, that's because we're all selling something.

    Everytime a receptionist answers the phone she is in a selling situation. Everytime a cashier rings up your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don'

    Come Home Corporate America
    Hollow Industrial BaseDuring the last decade, a hot topic in Japan and America has been the “hollowing out” of their industrial bases. The share of Japanese-owned productive capacity located abroad has grown from 8% in 1994 to 40% today. The United States currently has just over 50% of its manufacturing base located offshore. For both Japan and America, the large outflows of direct investment, especially to China, have c
    air of indignation that "she was a lawyer and not a salesman." I then asked her as to the purpose of her visit and as it turned out, she told me that she was representing a charity and was there to solicit a donation from my boss. I wasn't all that surprised about her hesitancy to admit both to me and to herself that I was right, and she was indeed selling something. But how did I guess, you ask? Well, that's because we're all selling something.

    Everytime a receptionist answers the phone she is in a selling situation. Everytime a cashier rings up your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don'

    The Winning - Customer-Focused Team
    For many years my family owned one of the most influential retail wine operations in the country. Maria was our Italian wine expert, and she loved Italian wines, as well as many other varieties (actually only Italian wines, come to think of it!). To her, Italy wasn’t the center of the fashion world; it was, without question, the center of the food and wine universe!Maria left our company to work at a wine importer. The compa
    to admit both to me and to herself that I was right, and she was indeed selling something. But how did I guess, you ask? Well, that's because we're all selling something.

    Everytime a receptionist answers the phone she is in a selling situation. Everytime a cashier rings up your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don'

    Excuse Me Myth
    Myths and realities, how does a job seeker tell them apart? Unfortunately for the unsuspecting job seeker, if he or she treats the myth as if it were a reality, they will waste precious time, money and energy heading in the wrong direction. Lets examine a few of the current myths concerning the mysterious world of looking for work.Myth 1 – We are now entering a revolutionary period where we are witnessing the end of jobs. Real
    your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle-stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services. If you don't believe me, just check out the advertisements that you see on TV, in the newspaper and on the internet. Speaking of the internet, the E-bay revolution and the internet explosion are all about selling. Every website that you see is selling something. Everybody wants more business. Now obviously, there are some professions that are more insulated from selling than others, but eventually, everyone is put in a position where they are selling something.

    One selling situation that we have all been in is when you're looking for a job. That is the ultimate sale, the sale of yourself.

    Perhaps for good reason, but the sales profession has gotten a bad rap, so even some sales people are embarrassed to admit that they sell for a living. But like it or not, selling skills are some of the most valuable skills that anybody can have. And in my opinion, the sales profession is one of the greatest professions that there is. One of the reasons that I believe this is because it is one of the few professions that requires no formal education. Don't get me wrong, most fortune 500 companies require a college deg

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