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    Click with Your Audience in a Remote Control Society
    Your audience is more discerning than they were a year ago. So many things are calling for their attention they have to make judgment calls on the matters they can eliminate. At home they're using their remote controls to click off DVDs, VCRs, receivers and cable boxes. It just takes them a split second.What's to s
    ould devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partn

    The Hottest KISS
    The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is called the ‘Google’.Can you imagine, if the KISS is so hot and most wanted, why most of business executives
    The Goal of this article is to show how every organization has and needs a sales operation. Sales are involved in every function within the organization. Sales skills are critical from presenting an idea to top management and obtaining funding, strategic partnerships to the outright sale of your product or service.

    Many times when executives or owners of small organizations are asked if they have a sales operation, they respond that they do not. They say that their organization is too small to have one or that they do not have a product or service to sell. These answers are far from the truth.

    Whether you call it customer interaction, business development or just plain sales, everyone in the organization does sales to some capacity. Any interaction with the purpose of building a relationship that ends in some kind of agreement to further a mutually beneficial business relationship uses sales skills.

    Sales is the difference between reaching the goals of the organization and failure. You can identify, get in front of the perfect customer but if the person in the sales role does not have the confidence and/or the sales skills to ask for a commitment, all will have gone for naught.

    The Quick Sales Assessment

    Here are some questions to determine the effectiveness of your sales efforts:

    • Who in your organization is responsible for interacting with the customer or strategic partner? Whoever fulfills the function is in a sales role.
    • Does that individual like and/or skilled in the sales process? If not, there is no reason to go any further. The remedy is to get a proven sales person to do the job. We should devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partne

    Manage Call-Center Performance With Business Metrics
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    eration, they respond that they do not. They say that their organization is too small to have one or that they do not have a product or service to sell. These answers are far from the truth.

    Whether you call it customer interaction, business development or just plain sales, everyone in the organization does sales to some capacity. Any interaction with the purpose of building a relationship that ends in some kind of agreement to further a mutually beneficial business relationship uses sales skills.

    Sales is the difference between reaching the goals of the organization and failure. You can identify, get in front of the perfect customer but if the person in the sales role does not have the confidence and/or the sales skills to ask for a commitment, all will have gone for naught.

    The Quick Sales Assessment

    Here are some questions to determine the effectiveness of your sales efforts:

    • Who in your organization is responsible for interacting with the customer or strategic partner? Whoever fulfills the function is in a sales role.
    • Does that individual like and/or skilled in the sales process? If not, there is no reason to go any further. The remedy is to get a proven sales person to do the job. We should devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partn

    Sending Mixed Messages?
    As human beings we tend to relate to one another on an emotional level, often speaking and acting before thinking. We can psych-speak all we want about being emotionally balanced and non-judgmental but we all do it, it is the nature of being a human being.The problem here is not that we are fallible, emotional huma
    kind of agreement to further a mutually beneficial business relationship uses sales skills.

    Sales is the difference between reaching the goals of the organization and failure. You can identify, get in front of the perfect customer but if the person in the sales role does not have the confidence and/or the sales skills to ask for a commitment, all will have gone for naught.

    The Quick Sales Assessment

    Here are some questions to determine the effectiveness of your sales efforts:

    • Who in your organization is responsible for interacting with the customer or strategic partner? Whoever fulfills the function is in a sales role.
    • Does that individual like and/or skilled in the sales process? If not, there is no reason to go any further. The remedy is to get a proven sales person to do the job. We should devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partn

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    p>

    Here are some questions to determine the effectiveness of your sales efforts:

    • Who in your organization is responsible for interacting with the customer or strategic partner? Whoever fulfills the function is in a sales role.
    • Does that individual like and/or skilled in the sales process? If not, there is no reason to go any further. The remedy is to get a proven sales person to do the job. We should devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partn

    Employment Probation Period: Can You Eliminate It?
    A probation period is a clause that employers typically include when extending a job offer to a new staff member.In my experience, the probation period is usually 3 months or 6 months in length although it could be longer. In most cases I’ve seen, a 3-month probation period is fairly standard.What does it
    ould devote time to our areas of strength not areas of weakness.

    • Is the person interacting with your customers regularly asking for other people who can help reach organizational objectives? This is the referral system of success building. If the referral system is incorporated into your organization, cold calling will be unnecessary.
    • Does the person interacting with the customer or strategic partners ask for a commitment for further action?

    Sales Is the Bottom Line

    The sales function resides in every organization. Profit or not for profit, service or product and even companies going for funding, sales skills are employed anytime a person interacts with another individual with the purpose of getting that other person moved towards a goal.

    In the next issue, we will explore the components of the typical sales model and how it applies to various functions in the organization.

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