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  • Casual Articles - The Buying Process - How to Stay in Step as Customers Move From Need to Deal

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    g process.

    There are four stages that make up the buying process. We al

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    If you ask a customer to explain their buying process, they’ll probably tell you how they put a request for proposal (RFP) together, search for potential suppliers, get a decision process in place, and so on. What they’re describing, of course, is activity. This should not be confused with their actual buying process.

    There are four stages that make up the buying process. We all

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    you how they put a request for proposal (RFP) together, search for potential suppliers, get a decision process in place, and so on. What they’re describing, of course, is activity. This should not be confused with their actual buying process.

    There are four stages that make up the buying process. We al

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    suppliers, get a decision process in place, and so on. What they’re describing, of course, is activity. This should not be confused with their actual buying process.

    There are four stages that make up the buying process. We al

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    , of course, is activity. This should not be confused with their actual buying process.

    There are four stages that make up the buying process. We al

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    g process.

    There are four stages that make up the buying process. We all go through them whether we’re purchasing a bar of chocolate or a space rocket. (My own experience has been gained with chocolate bars rather than rockets but that’s neither here nor there.) The only differences are the degree of risk and the time-scales involved. The stages are:

    1. Need

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