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Casual Articles - The Sales Apprentice - Sales Training Tips From The Hit Tv Show, Part I
ECONOMY. Indonesia is a market-based economy but the government plays a significant role in the country's economy with 160 government-owned enterprises. Indonesia’s GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. The Asian economic crisis of 1997 adversely affected the country economy and businesses and caused spiralling prices of necessities resulting in social unrest. Future prospects of Indonesia's economy are bright with economic structural reforms in placed since the Asian economic crisis.Indonesia’s GDP was US$258.3 billion with a GDP per capita of US$1,193 in 20
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan li
This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field.A lot of focus and attention is brought to bear on the topic of corporate naming as this is the most visible high impact area of naming. However naming applies to products, services, projects, reports, books and publications, newsletters, microsites, blogs, intellectual property, business practices and a long list of other area
Who will the superstars be?
So tonight the new apprentices entered the house. Who will they be? What will they be like? Will they get on? Will they fight? Who'll be the highly qualified idiot with no common sense? Who will be the braggard who already thinks they've made it? Who will the real superstars be? Will there be any? How many of them will be patently not worth anything near ?100k? Surely out of 10,000 hopefuls there must be more people who "have a shot" than last year?! We all waited with bated breath…
Hard work but an easy task by anyone's standards…
Their first task was to make and sell coffee from two stands per team - one fixed, one stationary. Hard work but an easy task by anyone's standards. A simple transactional sale - you give me cash, I give you coffee. Some simple calculations of likely sales. A small amount of stock control. Finding a high footfall, latte drinking locale for the mobile van. Make face to face sales. Being ready to move the mobile van if it's not producing. Get on with it. Easy!
Or so you would have thought…
The list of errors was horrendous… the assumption that because the machine could make 100 cups an hour that you could therefore sell 100 cups an hour! The van sited on a quiet road in a down market area with cheaper coffee everywhere! Not moving said van for hours! Not being able to answer a mobile phone or return calls! The lack of management! Driving the vans around willy nilly wasting selling time! Shutting one of the vans on one team! Having a "meeting" in the middle of core selling hours! I could go on but it's depressing me…
But non of these are the Sales Apprentice's sales training tips for this week…
Nope! Because we can do better that them. Sales training tip of the week comes courtesy of Jadine Johnson… Jadine totally missed the point that this was a transactional sale. If you want to sell as much coffee as possible in a day and you are never going to do it again you sell, sell, sell and deliver good, solid coffee. But like many salespeople trying to impress she made it far more complicated that it was. Her complication of choice… brand Eclipse. What? What on earth was she banging on about brand for? What on earth was she putting Eclipse logos on coffee for? What on earth was that song about Eclipse being the place to buy your coffee from?
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan lik
When the media comes calling, do you know how to handle the situation to gain positive visibility for your company? Often, small business owners miss out on great opportunities—or turn a potentially positive situation into a negative one for their firms. Dealing with the media does not have to be scary or confrontational.A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a com
Hard work but an easy task by anyone's standards…
Their first task was to make and sell coffee from two stands per team - one fixed, one stationary. Hard work but an easy task by anyone's standards. A simple transactional sale - you give me cash, I give you coffee. Some simple calculations of likely sales. A small amount of stock control. Finding a high footfall, latte drinking locale for the mobile van. Make face to face sales. Being ready to move the mobile van if it's not producing. Get on with it. Easy!
Or so you would have thought…
The list of errors was horrendous… the assumption that because the machine could make 100 cups an hour that you could therefore sell 100 cups an hour! The van sited on a quiet road in a down market area with cheaper coffee everywhere! Not moving said van for hours! Not being able to answer a mobile phone or return calls! The lack of management! Driving the vans around willy nilly wasting selling time! Shutting one of the vans on one team! Having a "meeting" in the middle of core selling hours! I could go on but it's depressing me…
But non of these are the Sales Apprentice's sales training tips for this week…
Nope! Because we can do better that them. Sales training tip of the week comes courtesy of Jadine Johnson… Jadine totally missed the point that this was a transactional sale. If you want to sell as much coffee as possible in a day and you are never going to do it again you sell, sell, sell and deliver good, solid coffee. But like many salespeople trying to impress she made it far more complicated that it was. Her complication of choice… brand Eclipse. What? What on earth was she banging on about brand for? What on earth was she putting Eclipse logos on coffee for? What on earth was that song about Eclipse being the place to buy your coffee from?
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan li
A leading member of the Teamsters has called for more activism among members of the labor movement and criticized today's current crop of labor leaders for not sharing the pulse of the working class because they have not risen through the ranks."Workers today need to build a real rank-and-file global fight-back movement. The labor movement must embrace grassroots rank-and-file formations like the Million Worker March Movement to unite Black, Brown, Yellow, Red and White workers into a militant force for progress on behalf of the working class," said Chris Silvera, chair of the Teamsters National
Or so you would have thought…
The list of errors was horrendous… the assumption that because the machine could make 100 cups an hour that you could therefore sell 100 cups an hour! The van sited on a quiet road in a down market area with cheaper coffee everywhere! Not moving said van for hours! Not being able to answer a mobile phone or return calls! The lack of management! Driving the vans around willy nilly wasting selling time! Shutting one of the vans on one team! Having a "meeting" in the middle of core selling hours! I could go on but it's depressing me…
But non of these are the Sales Apprentice's sales training tips for this week…
Nope! Because we can do better that them. Sales training tip of the week comes courtesy of Jadine Johnson… Jadine totally missed the point that this was a transactional sale. If you want to sell as much coffee as possible in a day and you are never going to do it again you sell, sell, sell and deliver good, solid coffee. But like many salespeople trying to impress she made it far more complicated that it was. Her complication of choice… brand Eclipse. What? What on earth was she banging on about brand for? What on earth was she putting Eclipse logos on coffee for? What on earth was that song about Eclipse being the place to buy your coffee from?
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan li
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly how many times have we waited to see how a company or product sells before joining?There is a very fine line between researching the background history of a company before joining and should I join or not!By carried out proper research we should then be able to make an informed decision.Sounds easy, but…In real life we are swayed by so many outside influences Including deceptive marketing practices.Examples.1. You have seen the company or product a numb
But non of these are the Sales Apprentice's sales training tips for this week…
Nope! Because we can do better that them. Sales training tip of the week comes courtesy of Jadine Johnson… Jadine totally missed the point that this was a transactional sale. If you want to sell as much coffee as possible in a day and you are never going to do it again you sell, sell, sell and deliver good, solid coffee. But like many salespeople trying to impress she made it far more complicated that it was. Her complication of choice… brand Eclipse. What? What on earth was she banging on about brand for? What on earth was she putting Eclipse logos on coffee for? What on earth was that song about Eclipse being the place to buy your coffee from?
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan li
Often when a small business opens to clean trucks, boats, rail cars, buses or automobiles they scramble to find an inexpensive unit to reclaim and clean the water, in fact what they are really looking for is a unit which can allow them to recycle most if not all of the wash waste water. A typical washing operation might use 2200 to 5500 gallons of water per day, which needs treating. The contaminated water will contain things such as biodegradable soaps and cleaning products along with whatever comes off of whatever you are washing.This means some heavy metals, asbestos from brakes, algae, inert
Errr… no, it's a TV show and you're going to get fired if you don't wake up and smell the coffee!
Jadine, you just made the name up yesterday. You're making coffee for one day only. You're never going to see your customers again! This has nothing to do with brand. It has everything to do with selling. What's more you don't know people well either. Sir Alan likes people who get on with it and in a lot of his activities this means selling well. He hates pretension and frankly that's where you're at with your irrelevant brand rubbish.
Tre Azam and and the other one who seemed to speak every language under the sun seemed to have it right. Well for the first hour anyway. They were the dream team that any sales manager would have begged for - 55 cups in the first hour… from a mobile stall. Pretty impressive. But not good enough for Jadine. Nope, she split them up and trashed their territory. Why? Because they weren't promoting the brand Eclipse. What?! What?! What?! Brand has got nothing to do with this - nothing, nothing, nothing.
Look at your sales and make sure that you're not complicating something that should be easy!
Some sales are really complex. Many are really simple. Salespeople complicate them for all sorts of reason. Look at your sales and make sure that you're not complicating something that should be easy!
Until next week… Gavin
p.s. Who thought Andy Jackson was a bit touchy feely? I lost count of the number of times he "touched" the girls. They didn't say anything. People often don't. They even "oohed" and "ahhed" when he said something sweet at the end of the exercise. But they trashed him and voted him out anyway. Was this because of the touching? Who knows?
But if you are a bit touchy-feely like Andy, just be careful who you touch… people like me won't say anything but we don't like it! You've been warned. Andy, wherever you are… if you're selling cars again… keep your hands to yourself a bit more! You can have that tip for free!
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