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Casual Articles - The Art of Selling: The Six-Step Process
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I’m all for that. It’s a good time investment for any small business owner to think about ways to promote their business. While you’re thinking, keep in mind that some of the most successful ideas aren’t new at all. Just ask Ray Romano.Romano is the creator and star of the hit series Everybody Loves Raymond™. The show is a ratings winner for CBS, and is generally regarded as one of the best sitcoms on TV. Is it funny? You bet. Was it created using a completely new and unique concept? Not at all.Eve
YI: I have also written a separate article describing each, in more detail.Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I’m all for that. It’s a good time investment for any small business owner to think about ways to promote their business. While you’re thinking, keep in mind that some of the most successful ideas aren’t new at all. Just ask Ray Romano.Romano is the creator and star of the hit series Everybody Loves Raymond™. The show is a ratings winner for CBS, and is generally regarded as one of the best sitcoms on TV. Is it funny? You bet. Was it created using a completely new and unique concept? Not at all.Eve
(1) PREPARATION: This is the wh
Making Money with Articles: Free Article Content
Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.Problem #1 - Search EnginesSearch engines will only look down upon your s
I was a sales consultant for the Yellow Pages for 25 years. I went through a six-week course designed to give me all the tools necessary to achieve success. It began with an overview of the six step sales procedure that is common in one form or another in most sales organizations. In case your particular selling group is not in the loop or somehow missed this basic technique, I’ll try to recreate what goes on and into it. Here they are, in order: FYI: I have also written a separate article describing each, in more detail.Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.Problem #1 - Search EnginesSearch engines will only look down upon your s
(1) PREPARATION: This is the wh
Lemons Into Lemonade-A Ten-Point Strategy To Turn Failure Into Leadership Success
My mother always said that I had a special knack for “turning lemons into lemonade.” That’s something of a dubious virtue to have, because it means I’ve had plenty of opportunities to salvage treasure from trash in my life. But that is exactly what I’ve done, and will continue to do.As a leader, if you’ve played the game long enough, and have swung the bat enough times, you probably have a few base hits scattered among your many home runs. If the truth be told, you may have a few strikeouts, too—a few lemons, as it were. We hear a lot of talk about success strategies for leaders and businesses today but we rarely speak of the unspeakable: Failure.Ouch! It hurts to even write it because we’
all the tools necessary to achieve success. It began with an overview of the six step sales procedure that is common in one form or another in most sales organizations. In case your particular selling group is not in the loop or somehow missed this basic technique, I’ll try to recreate what goes on and into it. Here they are, in order: FYI: I have also written a separate article describing each, in more detail.My mother always said that I had a special knack for “turning lemons into lemonade.” That’s something of a dubious virtue to have, because it means I’ve had plenty of opportunities to salvage treasure from trash in my life. But that is exactly what I’ve done, and will continue to do.As a leader, if you’ve played the game long enough, and have swung the bat enough times, you probably have a few base hits scattered among your many home runs. If the truth be told, you may have a few strikeouts, too—a few lemons, as it were. We hear a lot of talk about success strategies for leaders and businesses today but we rarely speak of the unspeakable: Failure.Ouch! It hurts to even write it because we’
(1) PREPARATION: This is the wh
Creating A Quality Resume: 8 Common Mistakes to Watch Out For
Writing a quality resume is one of the most vital parts of finding new employment. It's the primary way to initially capture the attention of the company you want to work for. Any mistakes they spot means your resume is going one place, fast: the trash. Here are some to watch out for: Using pronouns: Avoid using "I", "me", or "my". It personalizes the resume, and this is not a good thing. Also avoid "you", "your", "them", "their", and so forth. Writing "RESUME" on top of your resume: This is redundant, and will draw negative attention. Starting with an "objective": Many people do this, but it's considered old-fashioned. It can be used for new grad
mon in one form or another in most sales organizations. In case your particular selling group is not in the loop or somehow missed this basic technique, I’ll try to recreate what goes on and into it. Here they are, in order: FYI: I have also written a separate article describing each, in more detail.Writing a quality resume is one of the most vital parts of finding new employment. It's the primary way to initially capture the attention of the company you want to work for. Any mistakes they spot means your resume is going one place, fast: the trash. Here are some to watch out for: Using pronouns: Avoid using "I", "me", or "my". It personalizes the resume, and this is not a good thing. Also avoid "you", "your", "them", "their", and so forth. Writing "RESUME" on top of your resume: This is redundant, and will draw negative attention. Starting with an "objective": Many people do this, but it's considered old-fashioned. It can be used for new grad
(1) PREPARATION: This is the wh
Issues That Foreign Investors May Face When Entering China Market
China has stirred up lots of foreign investment for their economy. Having a population of 1.3 billion and a land area slightly smaller than the USA, China is indeed a good opportunity to develop into an investment port. Over the years, China has been booming into the world’s factory with industries ranging from manufacturing, telecommunications, automobiles and etc.Now, China has received the most coverage compared to any other developing nations around the world. The advancement of China market has been increasing in such a rapid rate that nobody wants to give a miss at a chance to jump the bandwagon of China’s prospering economy.China’s Foreign Trade Department of the Ministry of Commerc
or somehow missed this basic technique, I’ll try to recreate what goes on and into it. Here they are, in order: FYI: I have also written a separate article describing each, in more detail.China has stirred up lots of foreign investment for their economy. Having a population of 1.3 billion and a land area slightly smaller than the USA, China is indeed a good opportunity to develop into an investment port. Over the years, China has been booming into the world’s factory with industries ranging from manufacturing, telecommunications, automobiles and etc.Now, China has received the most coverage compared to any other developing nations around the world. The advancement of China market has been increasing in such a rapid rate that nobody wants to give a miss at a chance to jump the bandwagon of China’s prospering economy.China’s Foreign Trade Department of the Ministry of Commerc
(1) PREPARATION: This is the wh
State of Illinois Franchise Registration and Persnickety Examiners
It is amazing that State Franchise Registration State Examiners like those in the State of Illinois Franchise Registration Examiners Office often believe they are protecting the investor. But really they are not because the over regulation they place on Franchisors means they must raise the costs of the franchises they sell by quite a bit and therefore pass that onto the consumer or investor, thus the State of Illinois Franchise Registration Rules and their persnickety Examiners are hurting the very consumer they purport to protect you see?I think it is high time that they go read Any Rand. No Regulator should EVER, be allowed in to regulate franchising until they have worked on the Franchisor si
YI: I have also written a separate article describing each, in more detail.It is amazing that State Franchise Registration State Examiners like those in the State of Illinois Franchise Registration Examiners Office often believe they are protecting the investor. But really they are not because the over regulation they place on Franchisors means they must raise the costs of the franchises they sell by quite a bit and therefore pass that onto the consumer or investor, thus the State of Illinois Franchise Registration Rules and their persnickety Examiners are hurting the very consumer they purport to protect you see?I think it is high time that they go read Any Rand. No Regulator should EVER, be allowed in to regulate franchising until they have worked on the Franchisor si
(1) PREPARATION: This is the what goes on before the sales call. It’s where you research the account prior to a sale. If you don’t you might end up way over your head. What is needed is an outline and some general knowledge of the company regarding whom they were calling. With the advent of the Internet, this is inexcusable. The ability to research a specific company or industry has become as easy as clicking a mouse. In my day, I had to read journals, look in the phone book, or
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