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Casual Articles - The Six Levels Of Prospects And Customers That Can Materially Increase Your Profits
Provisional figures released in October by UCAS for the 2006 year intake show that 868 people enrolled in degree or degree equivalent courses in complementary medicine this year. If you add in to this figure the number of people choosing non-degree courses and entering the profession, then the number is likely to be in excess of 2,000 people this year alone. The UCAS data shows that this is up around 37% on last year and is rising at a faster rate
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be
I have been in business for 16 years in a variety of industries - but what was common for all, was I would never let my staff mail out a letter unless it was on a company letterhead.It didn't matter if that letter was to a prospective customer, to pay an account, or to the Prime Minister, - any correspondence leaving our premises had to be on a letterhead and neatly presented.So the question I pose - as
Arguably, there is about 6 levels of customers and prospects in your sales funnel and the whole idea of running an efficient sales operation is to move customers through the funnel. So let’s look at the various levels of customers and what these customers are potentially worth for your business.
Level 1 – Target market (market segment)… This group of people are not prospects yet as they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or services.
Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as you’ll want to contact them in the future and hopefully move them further through your sales funnel.
Level 4 – Members … A member is the next level of customer. Simply, these people buy off you multiple times. They come back for more products and services off you. These customers should be clearly defined in your books as star members, with membership numbers, or membership cards. Certainly, a member is more likely to purchase a new offering from your company than just a customer that has purchased one thing off you once. Once you have a member, your only objective for this level of customer is to CONVERT them to the next level
Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as a ‘silent sales force’ for you and a real capital assets for your business.
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be
We live in a “multi-information” globe. And your success is based on how to communicate and exchange your thoughts.As a result, you have to seek for the information, whenever and wherever you are able to improve your life.>> Your great and big Step towards making money onlineLet’s start by some important questions:Are you seeking for information? Are you ready to build your business? Are you planning for makin
Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as you’ll want to contact them in the future and hopefully move them further through your sales funnel.
Level 4 – Members … A member is the next level of customer. Simply, these people buy off you multiple times. They come back for more products and services off you. These customers should be clearly defined in your books as star members, with membership numbers, or membership cards. Certainly, a member is more likely to purchase a new offering from your company than just a customer that has purchased one thing off you once. Once you have a member, your only objective for this level of customer is to CONVERT them to the next level
Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as a ‘silent sales force’ for you and a real capital assets for your business.
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be
A bad hire can cost you a lot of money and waste you a lot of time. You do not want to make a mistake in hiring a prospective employee. As much as possible you want to get it right the first time. This is especially true if you are looking for someone to fill in the crucial position of an executive accountant to handle the money, the lifeblood of your company.What to look forIn hiring an executive accountant, qualifications and certi
Level 4 – Members … A member is the next level of customer. Simply, these people buy off you multiple times. They come back for more products and services off you. These customers should be clearly defined in your books as star members, with membership numbers, or membership cards. Certainly, a member is more likely to purchase a new offering from your company than just a customer that has purchased one thing off you once. Once you have a member, your only objective for this level of customer is to CONVERT them to the next level
Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as a ‘silent sales force’ for you and a real capital assets for your business.
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be
Direct mail postcard marketing is one of the most versatile forms of marketing available. With its versatility, postcard marketing can serve small businesses and large companies alike.But as with any form of marketing, you only get out of it what you put into it. To help you get the most from your postcard marketing efforts, I've assembled 55 tips for success.Obviously, some of these tips will not apply to your particular postcard ma
Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as a ‘silent sales force’ for you and a real capital assets for your business.
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be
Conventional wisdom points toward customer satisfaction surveys as the best way to pinpoint what specifically draws the customer back or pushes them away. Long relied upon to explain a customer’s flitting from one company to another in search of the best experience, these surveys fall short of explaining the customer replies that pertain to the trust and respect of your employees.Studies have shown that there is a direct link between satis
Level 6 – Affiliates… This is an advocate for your product however they go one step further and actually sell your product for you. This is your sales force, and this group of customer will continue to purchase off you along the way. This is the ultimate customer and the level that you want to have a large percentage of your advocates to move to.
A definite sales plan must be made with specific actions that need to be completed at each step in order to progress your target market through the funnel. It is much easier to push your customers through this process than it is to gain new customers. Certainly your advocates and affiliates if rewarded properly will attract more advocates and affiliates for you… HOWEVER, you must take the first step with these customers and first ask them for a referral. Just like asking a potential customer for the sale, and customers who have experienced your products and services should be approached to endorse your product or service as well through a well presented testimonial.
If you would like to read more about this, I recommend reading “Instant Repeat Business” by Bradley Sugars
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