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Casual Articles - The Art of Reading Your Buyer's Mind
Small Business Customer Service Can Work Against You
Is the special treatment you designed specifically to keep customers coming back working against you?A local jeweler offers free lifetime battery replacement for any watch he sells. It's a good hook to keep customers walking back in the store on a regular basis and increases his sales volume.But, it's backfired on him. And he's lost at least one customer because of it.He's run into a problem getting the batteries he needs and now has to send a customer's watch off to
ind and knew whatIs the special treatment you designed specifically to keep customers coming back working against you?A local jeweler offers free lifetime battery replacement for any watch he sells. It's a good hook to keep customers walking back in the store on a regular basis and increases his sales volume.But, it's backfired on him. And he's lost at least one customer because of it.He's run into a problem getting the batteries he needs and now has to send a customer's watch off to
How to Get Along with Your Boss
My corporate career, excluding my VA experience, spans some 25 plus years. I've had government office bosses, travel industry bosses, airline bosses, coachline bosses, hotel bosses, engineering bosses, manufacturing bosses, sales and marketing bosses, human resources bosses, small office bosses, large state and country wide business bosses, editing bosses, medical bosses, magazine bosses and probably some others I can't remember. I've experienced a wide range of personalities wearing
If you had a crystal ball and could read what was on your prospect’s mind and knew what My corporate career, excluding my VA experience, spans some 25 plus years. I've had government office bosses, travel industry bosses, airline bosses, coachline bosses, hotel bosses, engineering bosses, manufacturing bosses, sales and marketing bosses, human resources bosses, small office bosses, large state and country wide business bosses, editing bosses, medical bosses, magazine bosses and probably some others I can't remember. I've experienced a wide range of personalities wearing
Notes for Newbies - Part Two - Your Product
Hello againToday we want to talk about your product. This is the second crucial part of your business if you want to make big money as a direct marketer. Again, if you don’t get this right, your business simply won’t succeed.Your product Last time we talked about your target market. This is your most important decision. Having decided on your target market, deciding what products you want to offer them is a bit easier. :-)tal ball and could read what was on your prospect’s mind and knew what
Hello againToday we want to talk about your product. This is the second crucial part of your business if you want to make big money as a direct marketer. Again, if you don’t get this right, your business simply won’t succeed.Your product Last time we talked about your target market. This is your most important decision. Having decided on your target market, deciding what products you want to offer them is a bit easier. :-)
Who Needs Professional Business Cards?
Frankly, anyone who owns a business or represents the business to others must have professional business cards. Business cards are an expectation when networking. They show that the person handing out their business card is professional, well-prepared and wants to talk with you in the near future.Whether you’re in sales and need clients and potential clients to get in touch with you, or you’re in a service industry where enabling people to contact you is essential, then quality bu
read what was on your prospect’s mind and knew whatFrankly, anyone who owns a business or represents the business to others must have professional business cards. Business cards are an expectation when networking. They show that the person handing out their business card is professional, well-prepared and wants to talk with you in the near future.Whether you’re in sales and need clients and potential clients to get in touch with you, or you’re in a service industry where enabling people to contact you is essential, then quality bu
Are Your Brochures Worth The Paper They're Printed On?
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.So how can you make
your prospect’s mind and knew whatBrochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.So how can you make
Regain Control Of Your Life And Put Your Business On A Growth Path
Are you one of the typical small business owners that finds yourself working 60 plus hours a week and with no end in sight? Do you find yourself in a bind wanting to increase sales and get more revenue but not having enough money to hire help? Have you missed a critical deadline lately or lost a client? This article will show you how to regain control of your life and put your business on a growth path.Does this sound like you? Do you find yourself looking over your employee’s
ind and knew what they were thinking, wouldn’t it be fabulous? When you were making a s
Are you one of the typical small business owners that finds yourself working 60 plus hours a week and with no end in sight? Do you find yourself in a bind wanting to increase sales and get more revenue but not having enough money to hire help? Have you missed a critical deadline lately or lost a client? This article will show you how to regain control of your life and put your business on a growth path.Does this sound like you? Do you find yourself looking over your employee’s
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