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Casual Articles - Websites Are Like Movies - They Need Plots And Characters
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attr
Large companies discovered that in order to exceed their normal profits, they needed to create promotional campaigns to boost sales. Everyday you see promotional campaigns in the newspapers, circulars, postcards, mail-packs, online, on television or billboards. Are promotions really worth the investment or are they just another run of the mill gim
Think of your website as a story with a beginning (entry to website), middle (looking for information), and end (conversion). How compelling is your story? Do people stay in the theater (retention) until the end, or do they get up and leave a few minutes into the movie (attrition)? You may have enticed them with a cool looking movie trailer (banner ad) but fail to deliver. What makes a movie good? Well, it’s a mix of story (persuasion architecture), characters (personas), and dialogue (content). Does your movie have all three? Do you use Flash? Does it add anything? Some people love cool camera moves (Flash), while others want Socio-Realism (plain HTML ? la 1996). Oh, and then there’s the Tarantino of the web world, Ajax. Someone thought of the brilliant idea to mix old stuff to create something that feels new.
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personaliti
Selling your own fragrance is complex, rewarding and profitable. Complex because there are so many items to be considered bottles, labels, packaging, shipping, size and price.Rewarding because there is nothing quite like the buzz of seeing your product in a quality store being bought by a customer. Profitable because if your program is suc
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalit
What do organizations look for in a prospective employee with special reference to fresh MBA graduates? The two key assets that an organization looks for is the potential of the individual and ability to pursue his goals in all situations. Every organization expects its team of fresh recruitees to grow into top quality Managers and therefore it is
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalit
Our customers sometimes surprise us with the innovative and unique ways that they use our promotional products and items. If you thought that the only way to use promotional t-shirts was to hand them out at a trade show, take a look at some of the ways that our customers have used hand screened promotional t-shirts to promote their businesses.
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalit
Working together for maximum benefit should always be part of a plan. When working together the ideal situation is to have a fifty-fifty split in the work. This is actually not a good idea; you should have one person take the lead on each project that you are working on. That way there is a person that is "in charge" and the final decisions can be
Oh, and go watch some movies.
I found a gem of a movie this weekend. It’s called Life as a House and I completely missed it when it was released in 2001. Watching it and getting to know the characters was great. It didn’t take me long to understand them and be interested in them. I was happy to find a bonus feature on the creation of characters. Why not add a screenwriter or two to the list of blogs that you read?
Another cool thing about your movie is that it can have numerous beginnings, middle parts, and endings. In fact, every moviegoer will see a slightly different version of your movie. Make as many of them as possible enjoy it and come back to watch it again!
I also have an interest in photography, so I will give you a lesson from that world as well. Less truly is more. Instead of trying to capture everyt
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