Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Business > Sales > Get Your Share of Old Business

Tags

  • loyal
  • customers
  • existing
  • service standards
  • months regardless
  • collection agency

  • Links

  • Best Vacuum Cleaner Tips To Save You Money
  • Pai In The Sky
  • You are Excused from Training
  • Casual Articles - Get Your Share of Old Business

    The Challenge Of Retention
    I being employer believe that our real assets/customers are our employees. It means, if our employees are satisfied they will automatically be loyal to the company, which ultimately leads to growth and development of the company.Meeting the demands of today’s changing environment requires building and retaining satisfied, loyal, and motivated staff. In this competitive work environment, workers are no longer inclined to stay at one position or in one company for the entire duration of their career. The most talented professionals are more l
    rsonnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales

    CAO College Applications - Top 10 Tips for Picking the Right Course
    1.Start earlyTransition year is an ideal time to start thinking about future careers. Taking time to just think and find out about possible careers will avoid last minute CAO choices panic.2.Get a large file or boxYou’ll collect a lot of paper so keep it all in the one place. A copy of the CAO handbook is essential.3.Understand yourselfMake a list of• Activities you like doing e.g. music.• Activities and things you hate. e.g. reading,• What's important to you - are you a spiritual person, do
    Lets face it...winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.

    While you're focusing on gaining new clients, settling them in, and organising the recently won project, what about your other clients? Remember them...you know, the ones that still want you to do work for them. Their requirements may not seem as exciting as they once were, but you cannot afford to ignore them.

    It is often the case that service firms do not have a formal sales development plan. There is little prospecting or account management done on a regular basis and this can mean from time to time the call goes up to "Get out there and sell". This is usually triggered by an impending revenue slump -- often brought about by either a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales '

    Getting Personal With Your Fundraising
    When I look back at the fundraising I did throughout my amateur athletic career, I recall the effort I put into designing a great portfolio with a cover letter that I sent out to large corporations. That portfolio would be mailed out to some executive with the hope I would catch an organization looking to make a contribution to my fundraising goals.Let's examine that fundraising method by taking a close look at how YOU allocate your personal donations to various causes. If you receive a piece of mail that describes a cause and what your d
    here and sell". This is usually triggered by an impending revenue slump -- often brought about by either a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales

    Should I Open My Own Collection Agency?
    First of all, we need to know the basic functions of a collection agency. A collection agency is a third party b-to-b (business to business) kind of enterprise. Its main task of service is to collect bills, NSF (non sufficient fund) checks or debts for individuals or other business establishments. It is important to have knowledge on the legalities concerning the operation of a collection agency so consulting a lawyer would be a vital step.A major factor to consider for this type of trade is CREDIBILITY. For anyone who wants to start th
    er in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales

    Learn to Answer Job Interview Questions and Get Your Dream Job!
    We have all undergone job interviews at some point in our lives but, even so, not everyone knows how to pass job interviews. What follows are some common questions and tips on how to answer them the right way:The most common question you will be asked is: Tell me about yourself. As an open-ended interview question, this is your opportunity to play up your positive work habits and your qualifications. It would be best to devote your reply to facts about your work and career. A skillful interviewer will know how to use this one questi
    ents current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales

    Cutting Down Your Trade Show Budget
    Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination.This is a very myopic way of thinking, especially for companies who want to remain globally competitive. Instead, at times like these when resources are under severe scru
    rsonnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still have fun winning new business...but remember to get your share of 'old' business as well.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/35856/casualarticles-Get-Your-Share-of-Old-Business.html">Get Your Share of Old Business</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/35856/casualarticles-Get-Your-Share-of-Old-Business.html]Get Your Share of Old Business[/url]

    Related Articles:

    Instantly Accept Payments in Multiple Different Ways

    How to Get People to Read Your Ads Like CRAZY!

    How Effective Customer Surveys Will Help Innovate Your Business

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com