Tags |
|
|
Links |
|
|
Casual Articles - The Biggest Marketing Problem
Regardless of what type of home business you are in, marketing your home business is a necessity. Getting your business into the public eye and generating a high traffic volume all come through your marketing scheme. The type of marketing you opt to do can determ
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy t
Business owners everywhere know: it takes policies and strategies to make a business succeed. The idea of owning a business has become so competitive, that most business owners will spend a lot of time trying to find new ideas to implement along with different s
- It's not having too much competition.
- It's not about money (or the lack thereof).
- And it's not about finding more clients.
No matter whether you're selling to small businesses or corporate clients, the biggest marketing problem is… not knowing what to say.
This isn't a matter of being shy. What I'm talking about are the vast numbers of businesses that aren't putting out the right message to attract more of the right sort of clients.
Even when we have a clear focus on who our audience is, too often we pay scant attention to the message we are giving them. We don't really understand what we should be saying, and thereby waste the opportunity to attract new clients.
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to
Any entrepreneur knows that being an business owner is more about sales than anything else, whether it is hot tar roofing, algae scraping or pooper scooping. It doesn’t matter what you do, you must be a sales person to make a business work. One method that has co
This isn't a matter of being shy. What I'm talking about are the vast numbers of businesses that aren't putting out the right message to attract more of the right sort of clients.
Even when we have a clear focus on who our audience is, too often we pay scant attention to the message we are giving them. We don't really understand what we should be saying, and thereby waste the opportunity to attract new clients.
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy t
There are really only 4 ways to increase profits – sell more, improve margins, cut costs or do all three. Costs always have a habit of creeping upwards over time. So, periodically, it pays to take a hard look at them and then eliminate the things we can live with
How do we fix the problem?
Assuming we have selected the correct target audience (or market segment), we then need to consider the following. Ask, Listen, Verify.
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy t
By using the Internet you can reach out to your three audiences. These audiences are:New customers – these are the people who do not know you yet. They are your ideal clients and in your market area, but you just haven’t met them yet. That will all
Ask questions of our prospects (ideal clients) to discover:
What their problems are.
Where they feel the pain.
The language they use to describe their situation.
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy t
As a small business owner, how much thought do you give to human resources (HR) compliance? Probably not a lot and that's not uncommon if you only have a few employees. There are legitimate reasons why you haven't felt the need to spend time on HR, but there are
The places they look to seek solutions for their problems.
Listen to what they are saying. Take in the meaning of their words.
Don't assume you know what they think.
Don't put your own interpretation on what they say.
Use empathy to understand their situation.
Verify what you have heard.
Double-check meanings and terminology.
Repeat your understanding of what they have said, just to make sure.
Ask enough people so that you get an accurate cross-section of viewpoints.
You can do this by using:
- A specific survey (e.g. over the phone)
- Asking questions during personal sales calls
- Researching industry information
- Reviewing previous client comments/complaints, or
- Asking for feedback via your web site or newsletter.
When you get the right message to the right audience, your prospects will understand the value you offer and raise their hand to say, "Tell me more!" That's the Holy Grail we seek.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/35843/casualarticles-The-Biggest-Marketing-Problem.html">The Biggest Marketing Problem</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/35843/casualarticles-The-Biggest-Marketing-Problem.html]The Biggest Marketing Problem[/url]
Related Articles:
Accentuating Your Business Brochures
Quality of Customer Service is Most Important
10 Networking Myths For Newbies-To-Networking
Bookmark it:
|