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Casual Articles - Be Non-Checkoffable
The majority of the value in your customer is in the sales after their initial purchase.Most business owners and managers know this. I’m sure you do. However, not many people really appreciate the life time value of their customers.When you know the true life time value (and profitability) of your average customer then you know how much you can afford to spend on marketing or speci
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting che
The ultimate political odd couple—far more so than Lemmon and Matthau—worked together to create this monumental piece of educational legislation(“Child” not “Business”). No, not Rick Santorum and Barney Frank, but George W. Bush and Ted Kennedy. With many pundits both for and against this legislation, I wanted to point to one aspect that’s far less controversial than the legislation as a whole, testing. It’s tough to argue
Notes that indicate whether or not they like you.
Notes that indicate whether or not they should do business with you.
Notes that indicate whether or not they should refer their friends to you.
And if you read Blink by Malcom Gladwell, you learned that people make these mental notes quickly. Like, within a few seconds.
(Yikes!)
These “people,” represent a certain pool of individuals.
Customers, prospects and strangers who are exposed to you, your brand and your values…
Who are just WAITING to check you OFF.
Or, check you ON.
Your challenge, then, as my mentor Jeffrey Gitomer says, “Is to be yourself so you become non-checkoffable.”
Become non-checkoffable. THAT is the critical key to making an UNFORGETTABLE first impression.
See, because they’re based on instinct and emotion; and because they’re usually correct, the first impressions people form about you will probably stay in their minds forever.
WHY? Because people put pressure on themselves to behave consistently with their own existing commitments.
This is known as the primacy effect. Meaning, the information people see or learn about you is more powerful than what is learned later.
FOR EXAMPLE: You meet someone at a conference. He says something that sort of rubs you the wrong way. Then, somewhere in the back of your mind you think, “OK brain, I’ve just decided that I don’t like this new guy Steve. Make a mental note to check him off.”
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting chec
When you are looking to hold an annual general meeting (AGM), there are a variety of things to consider when selecting an appropriate venue to host the gathering. Not only will you be looking for a suitable professional venue to reflect the image and purpose of the company or trust, you will also need to consider the availability of professional and business support services, location and accessibility, comfortable accommodat
(Yikes!)
These “people,” represent a certain pool of individuals.
Customers, prospects and strangers who are exposed to you, your brand and your values…
Who are just WAITING to check you OFF.
Or, check you ON.
Your challenge, then, as my mentor Jeffrey Gitomer says, “Is to be yourself so you become non-checkoffable.”
Become non-checkoffable. THAT is the critical key to making an UNFORGETTABLE first impression.
See, because they’re based on instinct and emotion; and because they’re usually correct, the first impressions people form about you will probably stay in their minds forever.
WHY? Because people put pressure on themselves to behave consistently with their own existing commitments.
This is known as the primacy effect. Meaning, the information people see or learn about you is more powerful than what is learned later.
FOR EXAMPLE: You meet someone at a conference. He says something that sort of rubs you the wrong way. Then, somewhere in the back of your mind you think, “OK brain, I’ve just decided that I don’t like this new guy Steve. Make a mental note to check him off.”
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting che
The finance industry is one of the largest sectors in most developed economies and as such offers many opportunities to build an exciting and rewarding career. One area which attracts much attention is investment banking. It’s a high profile part of the industry because of the types of business that it specialises in – arranging stock market listings, mega-bond offerings and takeovers for businesses seekin
Become non-checkoffable. THAT is the critical key to making an UNFORGETTABLE first impression.
See, because they’re based on instinct and emotion; and because they’re usually correct, the first impressions people form about you will probably stay in their minds forever.
WHY? Because people put pressure on themselves to behave consistently with their own existing commitments.
This is known as the primacy effect. Meaning, the information people see or learn about you is more powerful than what is learned later.
FOR EXAMPLE: You meet someone at a conference. He says something that sort of rubs you the wrong way. Then, somewhere in the back of your mind you think, “OK brain, I’ve just decided that I don’t like this new guy Steve. Make a mental note to check him off.”
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting che
What is a vending machine? The definition of vending quoted from Dictionary.com: To sell by means of a vending machine. While definition of vending machine quoted from Wikipedia is:A vending machine is a machine that dispenses merchandise when a customer deposits money, validated by a currency detector, sufficient to purchase the desired item (as opposed to a shop, where the presence of
This is known as the primacy effect. Meaning, the information people see or learn about you is more powerful than what is learned later.
FOR EXAMPLE: You meet someone at a conference. He says something that sort of rubs you the wrong way. Then, somewhere in the back of your mind you think, “OK brain, I’ve just decided that I don’t like this new guy Steve. Make a mental note to check him off.”
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting che
“Change is the only constant”. We have had it drummed into us so much that we find it very strange to leave things as they are. But just think about the benefits to your organisation of changing nothing:* Your attention will not be diverted from the daily need to meet customers’ needs* You will not create anxiety amongst your people that they are about to be “restructured”* You will save the cost of the pr
And that’s it. In your mind, he’s a gonner. Adios Esteban!
You’ve checked him off. On the other hand, if you don’t want to end up like Steve, consider these three suggestions to avoid getting checked off:
1. Consistency. Between your words and actions. Between your values and vocation. Between your emails, phone calls and conversations. Because consistency is far better than rare moments of greatness.
2. Commitment. To service. To approachability. To delivering value. And most importantly, visually reminding people that you’re committed to them.
3. Coolness. Just relax. Don’t get caught up in the potential frenzy of first impressions. If you’re on a sales call, about to attend a conference or meet a prospect for lunch, try a few breathing exercises first. Whatever it takes to calm down and stay cool.
KEEP IN MIND: some people (about 10%), no matter how hard you try to convince otherwise, WILL check you off.
Don’t sweat it. They probably check everybody off. Which is why they probably have no friends.
Forget about the 10 and focus on the 90.
Practice consistency, commitment and coolness, and the majority of people you meet will check you ON.
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What makes YOU check someone off?
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Email me with your best tips for being non-checkoffable!
© 2007 All Rights Reserved.
Scott Ginsberg, aka "The Nametag Guy," is the internationally recognized author of four books, including "The Power of Approachability" and "How to be That Guy." He de
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