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Casual Articles - Mortgage Marketing Over the Phone
If you’re looking for a conference or event giveaway that will be useful and effective in getting you the exposure that you need, conference bags and carrier bags for conference and event items might be the perfect answer. Several years ago, I attended a local event. The organizer escapes my mind,
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.The goal of the front of th
Perhaps one of the trickiest methods of marketing ourselves and our mortgage products is over the telephone.
The telephone offers many challenges. For starters the potential customer is unable to put a face with your name, which more often than not leads them to draw inferences based on the sound of your voice. This may or may not be a good thing.
Also, these days everybody has caller id and has the option to screen your call should they not be in the mood to discuss mortgages. Many times you can be left hanging with nothing but somebody’s voice mail and never have an opportunity to spea
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. I
Perhaps one of the trickiest methods of marketing ourselves and our mortgage products is over the telephone.
The telephone offers many challenges. For starters the potential customer is unable to put a face with your name, which more often than not leads them to draw inferences based on the sound of your voice. This may or may not be a good thing.
Also, these days everybody has caller id and has the option to screen your call should they not be in the mood to discuss mortgages. Many times you can be left hanging with nothing but somebody’s voice mail and never have an opportunity to spe
There’s a quiet revolution in the insurance industry that’s freeing up literally millions of dollars to qualified senior citizens, and non-profit organizations stand to benefit by very significant donations from this historically generous group of donors.In the last ten years, insurance com
Also, these days everybody has caller id and has the option to screen your call should they not be in the mood to discuss mortgages. Many times you can be left hanging with nothing but somebody’s voice mail and never have an opportunity to spe
A recent survey conducted by the National Society of Hispanic Professionals (NSHP) asked 268 Hispanics their opinion on diversity policies in the workplace. A whopping 72 percent of those surveyed felt that diversity policies were more words than actions or did not make a difference, while only 27
Also, these days everybody has caller id and has the option to screen your call should they not be in the mood to discuss mortgages. Many times you can be left hanging with nothing but somebody’s voice mail and never have an opportunity to spe
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.REDESIGNYo
However, voice mail can actually be considered a blessing in disguise. Here is where you have an opportunity to dangle a carrot in front of your customer.
If you just so happen upon a voice mail while cold calling, don’t just leave your name, number, and the company you work for with a hint of disappointment in your voice, be sure to leave them with a reason to call you, make them wonder what you meant behind your message.
Say something like this;
“Good evening Ms. Jones, my name is Jon Smith and I work for XYZ mortgage company. I understand that you are interested in a m
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