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Casual Articles - Implementing A Successful Sales Program
Powerful Strategy to Get More Press and Media Exposure
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The more attention you can generate via the press and media the more impact your product or service will hav
vide to the activity. Too manIt is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The more attention you can generate via the press and media the more impact your product or service will hav
Advertisements Without a Headline - What a Waste
It still never ceases to amaze me why B2B advertisers who pay good money for print ad do not have headlines in their ads.Four out of five readers will see the headline and not the rest of the ad (body copy). It's the one in five who is caught by the headline will read on and proceed to the body copy.Without a headline, not only have y
Implementing a sales program to bring in more business takes planning that the average company normally does not provide to the activity. Too manyIt still never ceases to amaze me why B2B advertisers who pay good money for print ad do not have headlines in their ads.Four out of five readers will see the headline and not the rest of the ad (body copy). It's the one in five who is caught by the headline will read on and proceed to the body copy.Without a headline, not only have y
D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn’t ready with the answer. A lot of us probably miss these opportunities because we don’t think through what we need and how to respond when someone offers to help promote us.Let’s take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promo
to bring in more business takes planning that the average company normally does not provide to the activity. Too manRecently, a client asked what he could do to help my business, but I wasn’t ready with the answer. A lot of us probably miss these opportunities because we don’t think through what we need and how to respond when someone offers to help promote us.Let’s take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promo
Public Relations for Minimum Wage Laws
Whenever there is an election many politicians will insist upon minimum-wage laws to help the poor people so they can make an honest day's pay for an honest day's work. This makes sense on the surface and people who are employed at minimum wage would certainly like to make more money and if they vote they will most likely vote for a politician who
es planning that the average company normally does not provide to the activity. Too manWhenever there is an election many politicians will insist upon minimum-wage laws to help the poor people so they can make an honest day's pay for an honest day's work. This makes sense on the surface and people who are employed at minimum wage would certainly like to make more money and if they vote they will most likely vote for a politician who
How to Keep your Customers Coming Back
The trouble with some people is, they assume that their clients are all boring, dull and have no sense of humor. Isn't it strange how most companies seem to have a charisma bypass when it comes to communicating with their clients. Which would you rather have, A client? Or, a friend who is also a client? A friend of course. Well, to have more
company normally does not provide to the activity. Too manThe trouble with some people is, they assume that their clients are all boring, dull and have no sense of humor. Isn't it strange how most companies seem to have a charisma bypass when it comes to communicating with their clients. Which would you rather have, A client? Or, a friend who is also a client? A friend of course. Well, to have more
Instantly Uncover Your Corporate Culture
Best Definition of “Corporate Culture”If you ask 10 people to define “organizational culture,“ you will get 11 different answers!Fortunately, from my consulting and writing on leadership and organizational change, I created my definition of organizational culture:“Corporate culture is how every employee knows she or he must act
vide to the activity. Too many companies are just sending people into the market with a basic understanding of the products or services to be sold
Best Definition of “Corporate Culture”If you ask 10 people to define “organizational culture,“ you will get 11 different answers!Fortunately, from my consulting and writing on leadership and organizational change, I created my definition of organizational culture:“Corporate culture is how every employee knows she or he must act
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