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Casual Articles - A Simple Structure For Persuasive Presentations
Many people find the thought of preparing a media release a daunting project. They are intimidated by journalists or have no idea where to start. Many others approach media-release writing with a great deal of admirable courage and gusto, but little forethought or skill.By following
But he hadn't go
Most businesses have lulls and peaks throughout their financial year. We have all been in the situation where some weeks we have too many staff for the workload in hand and other weeks where we could do with army of people to help out. One of the possible solutions is a system we introduced
James had gone to a lot of expense to travel to another city with his team and rent a meeting room. It was critical that the presentation was a success, because he was looking for half a million dollars of financing from investors.
At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'
Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't got
As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. Let’s take a moment right now and think ab
At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'
Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't go
How much of your marketing effort is dedicated to marketing and obtaining new clients or customers? Are you devoting your entire marketing effort to find new clients? Or are you using some strategic thinking and developing a strategy to get back in touch with former clients to gain new bu
Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't go
The need for Six Sigma training has arisen following two reasons. One, the demands of industry could not be met with the existing limited quality assurance methods and two, the tremendous financial opportunities for corporations that the 6 sigma methodology is creating of late. Many well-kn
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't go
Whenever you put a group of people into a work situation, there's potential for conflict. People bring to the job differing work habits, ethics, and modes of expression, and differences of opinion are bound to arise. Add to that issues of work allocation, opportunities for promotion, and ot
But he hadn't got a script, it was all in the laptop and ½ an hour later, the room cleared. It was over, an utter failure.
That might be an extreme example, but here is a simple and effective structure you can always use to make a strong presentation. It's easy to remember, PPP and Call to Action.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrating or a combination of all of these.
Promise - Make a Promise. 'Our product (or service) can fix that problem'.
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