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Casual Articles - Stop Scaring Your Customers - The Credit Transition
PR Malfeasance your customer really is. If they are just jerking your chain, you will definitely find out when you ask this scary, sales question:Back in July this year, blogger and Yahoo! employee Russell Beattie published a well-publicised rant about the tactics PR firms are using to insert their promotional press in this untapped domain of publishing. In it, he fumed at the PRrazzi: “What are these people thinking? Do they really think the same lies and manipulation that they use on the corporate media establishment is going to work on me? Blogging isn’t my “job” - I do this for f “Can I have permission to pull your credit?” Like most things in sales, if you After building a bridge of rapport with your customer, asking questions to dig for the true needs and hot buttons, and summarizing your understanding - you are ready to receive permission to look at their credit. Don’t even bother unless you have earned the right by completing the previous steps mentioned. Before we can go the next step in the sales process and propose any real solutions we have to see a credit history. This can be difficult because it often resembles a close situation. You may have to sell the customer on trusting you with their personal information. As always, look at this as an opportunity - a great way to measure how hot your customer really is. If they are just jerking your chain, you will definitely find out when you ask this scary, sales question: “Can I have permission to pull your credit?” Like most things in sales, if you After building a bridge of rapport with your customer, asking questions to dig for the true needs and hot buttons, and summarizing your understanding - you are ready to receive permission to look at their credit. Don’t even bother unless you have earned the right by completing the previous steps mentioned. Before we can go the next step in the sales process and propose any real solutions we have to see a credit history. This can be difficult because it often resembles a close situation. You may have to sell the customer on trusting you with their personal information. As always, look at this as an opportunity - a great way to measure how hot your customer really is. If they are just jerking your chain, you will definitely find out when you ask this scary, sales question: “Can I have permission to pull your credit?” Like most things in sales, if you Before we can go the next step in the sales process and propose any real solutions we have to see a credit history. This can be difficult because it often resembles a close situation. You may have to sell the customer on trusting you with their personal information. As always, look at this as an opportunity - a great way to measure how hot your customer really is. If they are just jerking your chain, you will definitely find out when you ask this scary, sales question: “Can I have permission to pull your credit?” Like most things in sales, if you “Can I have permission to pull your credit?” Like most things in sales, if you “Can I have permission to pull your credit?” Like most things in sales, if you make a big deal of it; so will the customer. Don’t use words like “pull your credit” or “check your credit”. These sound painful and invasive. I can’t tell you how many times I have listened to sales people prepare their customers for the absolute worst and set the table for a big, fat “NO!”. “Well…umm…the next thing I have to do is pull your credit history. But don’t worry it won’t hurt your score that bad. I mean nobody really knows how bad your score drops when you run a customer’s credit but we have to do it if you want to see if you’re approved. I’m really sorry…but can I have your social security number? ” What a loser. Imagine if you were trying to take a splinter out of your child’s hand. This is a fairly simple procedure that has little to no pain involved. However, if you were to tell your son or daughter “Brace yourself! This is going to really hurt!” You certainly wouldn’t expect for little Johnny to st
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