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Casual Articles - How To Double Your Qualified Leads Without Taxing Your Budget
Boost Business With Two Simple Words t site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk each user through acquiring all five of these pieces.The economy is unpredictable. War is raging. People around the globe are expressing a renewed interest in re-evaluating priorities and rumor has it that humankind is embarking upon a major shift in consciousness. These are just a few of the reasons why adding a personal touch to your communications wi 3. Develop unique registration form 1. Identify themes based on why visitors come to your site. This will usually be broken down by the kinds of information and/or product you sell or the services you provide. For example, a Network Services company might identify these themes: Disaster Recovery, IP Address Management, Network Access Control, DNS/DHCP Infrastructure, and Voice Over IP. 2. For each theme, develop five pieces of collateral or content you want site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk each user through acquiring all five of these pieces. 3. Develop unique registration forms 1. Identify themes based on why visitors come to your site. This will usually be broken down by the kinds of information and/or product you sell or the services you provide. For example, a Network Services company might identify these themes: Disaster Recovery, IP Address Management, Network Access Control, DNS/DHCP Infrastructure, and Voice Over IP. 2. For each theme, develop five pieces of collateral or content you want site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk each user through acquiring all five of these pieces. 3. Develop unique registration form 2. For each theme, develop five pieces of collateral or content you want site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk each user through acquiring all five of these pieces. 3. Develop unique registration form 2. For each theme, develop five pieces of collateral or content you want site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk each user through acquiring all five of these pieces. 3. Develop unique registration form 3. Develop unique registration forms for each interaction. The trick is to keep the forms short with no more than five or six questions each so that users don't stop mid-form. And, instead of asking the same questions over and over, ask a different set of questions with each form. Use cookies to identify the unique visitor, and if the visitor doesn't have cookies enabled, you can also track identical users by asking them to register with their email address. The goal is to get more qualifying information with each round of registration. 4. Score the leads and give them to your sales people. Score the leads based on both the kind and quality of information provided. For example, even if you got quality information from the prospect, they wouldn't score well if they answered that they have no current projects and no budget. A typical scoring system migh
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