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  • Casual Articles - Sample Resume Objectives: Good, But Summaries Are Smokin'!

    Should We Allow Franchise Attorneys to Police the Franchising Industry?
    Recently a group of franchise attorneys had come across a purported violation of the New York franchise rules and regulations when an unregistered franchisor had delivered a Uniform Franchise Offering Circular or UFOC to a New York resident, which was not in compliance with FTC rules and regulations or the State of New York.The attorneys and decided that perhaps they should turn in the franchisor who made the mistake. Well I have a problem with all this. Why not simplify the process, educate all the new entrants and remove the barriers to entry? No we cannot do that, what would the Lawyers have to do? All this over regu
    s and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting proje
    9 Steps for Coaching Call Center Agents
    The call record method is, in my opinion, one of the best approaches to coaching agent phone calls and ensuring quality. Here’s a 9-step plan for effectively coaching call center agent phone calls: 1. Randomly record 2 –3 telephone calls. Random recording is important. Do not record 3 calls back to back or on the same day, as your employee may be having a bad day and this may be reflected in all of one afternoon’s calls, but is not necessarily reflective of their typical performance. 2. Review the calls and note strengths and opportunities. Before meeting with your employee, listen to the calls an
    Since college I've been told that a resume ought to have an "objective statement" at the top. Maybe you've been told the same.

    I'm here to tell you somebody's been lying to you!

    Well, not necessarily, but maybe. Every resume has an objective, but not every resume has to have an objective statement. So before you get the urge to search online for sample resume objectives, keep reading.

    Every resume has an objective. How you TALK about that objective in the resume is a different matter entirely.

    An objective statement simply states your objective. I got a four-year degree so I could make brilliant statements like that. But it's true, and most of the sample resume objectives you'll find online are statements of what the job seeker wants.

    That's a mistake. A bad mistake.

    A good resume objective statement should tell the reader what the candidate will do for him. Specifically, it ought to tell him what profit the candidate will add.

    No, I'm not kidding. Here's an example of what I mean:

    "A highly experienced sales and marketing professional with comprehensive strategic planning and implementation skills, and $27 million in total profit improvement added in 8 years, seeking a position as a Sales Manager where these skills will add similar or greater value."

    Wow! That objective statement screams, "Keep reading!" Do YOU know any hiring manager or executive who would turn his nose up at $27 million in 8 years? I don't. It's at least worth talking to you about, which means you'll get an interview. What if it was only $1 million, or $100,000? Whatever the number, it's money, and that counts.

    And that, folks, is the magic. Everything in the job search process should have a focused purpose, and be done on purpose. The purpose of your resume and cover letter is to compel an interview. A strong objective statement like that can help.

    Feel free to start with a sample or three. Just be sure to modify any sample you use. Keep the good and scrap the bad.

    But is that the best you can do? Hardly.

    I have nothing against objective statements, and you can find some solid sample resume objectives online. My only gripe is that using a solid objective statement is settling for good when there's a (typically) better alternative.

    That alternative is the resume summary. Some might call it a "Profile," or a "Summary of Qualifications," or even just "Qualifications." Whatever the name, it's a grab-'em-by-the-throat killer. Here's an example of what I'm talking about:

    "Savvy, results-oriented leader with proven success in managing multimillion-dollar software product rollouts to disparate sales channels. Background includes launching a high-productivity expert development team, increasing revenue by $2.5 million and achieving unit profitability within nine months (six months ahead of plan), at Widgets, Inc., with leading technology and feature-rich product releases to meet known demand. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting projec
    Should You Give Up On Cold Calling As A Small Business Marketing Tool
    Ever had second thoughts about using cold calling to find new clients?Before you pick up the phone to make a single cold-call, there are several things you should know. First, few people are naturally successful at cold calling.Second, cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.Third, conversion rates for cold calls are typically about 2%, compared to 20% for solid leads and 50% for referrals.With three strikes against cold calling, shouldn't you cross this marketing strategy off your list once and for all? No! The reason most cold call
    stake. A bad mistake.

    A good resume objective statement should tell the reader what the candidate will do for him. Specifically, it ought to tell him what profit the candidate will add.

    No, I'm not kidding. Here's an example of what I mean:

    "A highly experienced sales and marketing professional with comprehensive strategic planning and implementation skills, and $27 million in total profit improvement added in 8 years, seeking a position as a Sales Manager where these skills will add similar or greater value."

    Wow! That objective statement screams, "Keep reading!" Do YOU know any hiring manager or executive who would turn his nose up at $27 million in 8 years? I don't. It's at least worth talking to you about, which means you'll get an interview. What if it was only $1 million, or $100,000? Whatever the number, it's money, and that counts.

    And that, folks, is the magic. Everything in the job search process should have a focused purpose, and be done on purpose. The purpose of your resume and cover letter is to compel an interview. A strong objective statement like that can help.

    Feel free to start with a sample or three. Just be sure to modify any sample you use. Keep the good and scrap the bad.

    But is that the best you can do? Hardly.

    I have nothing against objective statements, and you can find some solid sample resume objectives online. My only gripe is that using a solid objective statement is settling for good when there's a (typically) better alternative.

    That alternative is the resume summary. Some might call it a "Profile," or a "Summary of Qualifications," or even just "Qualifications." Whatever the name, it's a grab-'em-by-the-throat killer. Here's an example of what I'm talking about:

    "Savvy, results-oriented leader with proven success in managing multimillion-dollar software product rollouts to disparate sales channels. Background includes launching a high-productivity expert development team, increasing revenue by $2.5 million and achieving unit profitability within nine months (six months ahead of plan), at Widgets, Inc., with leading technology and feature-rich product releases to meet known demand. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting proje
    How Local Merchants Can Succeed On The Internet
    For decades, local mom and pop businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as the Internet, it has become increasingly more difficult (and oftentimes prohibitively expensive) for local businesses to stand-out against the crowd by advertising in both newer and older types of media.Yet, local businesses continually find themselves facing a problem. As po
    get an interview. What if it was only $1 million, or $100,000? Whatever the number, it's money, and that counts.

    And that, folks, is the magic. Everything in the job search process should have a focused purpose, and be done on purpose. The purpose of your resume and cover letter is to compel an interview. A strong objective statement like that can help.

    Feel free to start with a sample or three. Just be sure to modify any sample you use. Keep the good and scrap the bad.

    But is that the best you can do? Hardly.

    I have nothing against objective statements, and you can find some solid sample resume objectives online. My only gripe is that using a solid objective statement is settling for good when there's a (typically) better alternative.

    That alternative is the resume summary. Some might call it a "Profile," or a "Summary of Qualifications," or even just "Qualifications." Whatever the name, it's a grab-'em-by-the-throat killer. Here's an example of what I'm talking about:

    "Savvy, results-oriented leader with proven success in managing multimillion-dollar software product rollouts to disparate sales channels. Background includes launching a high-productivity expert development team, increasing revenue by $2.5 million and achieving unit profitability within nine months (six months ahead of plan), at Widgets, Inc., with leading technology and feature-rich product releases to meet known demand. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting proje
    Procurement Management
    Procurement management can be defined as the independent monitoring or tracking of manufacturing processes to purchase order requirements. An implicit assumption of Economic Order Quantity (EOQ) analysis is that the purchase price per unit is constant. In an inflationary period, this assumption is not valid. If the rate of inflation is predictable the EOQ formula can be applied.The standard EOQ model assumes that materials can be procured instantaneously, and hence implies that the firm may place an order for replenishment when the inventory level drops to zero. In the real world, however, time is required for the procu
    native is the resume summary. Some might call it a "Profile," or a "Summary of Qualifications," or even just "Qualifications." Whatever the name, it's a grab-'em-by-the-throat killer. Here's an example of what I'm talking about:

    "Savvy, results-oriented leader with proven success in managing multimillion-dollar software product rollouts to disparate sales channels. Background includes launching a high-productivity expert development team, increasing revenue by $2.5 million and achieving unit profitability within nine months (six months ahead of plan), at Widgets, Inc., with leading technology and feature-rich product releases to meet known demand. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting proje
    Niche Market, Website Traffic and Conversion are 3 Required Skills To Succeed Making Money Online
    Why use the internet to start a business?The Internet is a tremendous source for starting an online business and producing real income. Many people visit the Internet to educate themselves on how to start a business on the web. Literally, there are thousands of different e-books and sources that teach about Internet marketing and entrepreneurship. Nevertheless, there are three very necessary skills required in order to succeed making money online. They are market selection, traffic generator, and website conversion.Pick the right niche marketIt is very important you understand how to pick the market you wa
    s and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

    Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

    Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

    I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

    "Results-oreinted software developer and consulting project manager with six years' experience at Big 5 firm. Experienced OO developer with particular expertise in Java and Extreme Programming (XP). Over seven years' experience developing software and managing projects in challenging, fast-paced consulting environments. Demonstrated ability to acquire technical knowledge and skills rapidly. Innovative problem solver, able to see the business and technical sides of a problem. Proven leadership, negotiation and problem resolution abilities. Exceptional communication skills, both oral and written. Published author and conference speaker."

    See? That summary needs some improvement, but it shows mere mortals can do it too. That means you can.

    A powerfully stated objective statement makes your resume pop. A powerfully stated summary makes it a thermonuclear explosion. Most others in the resume pile (and there's always a pile) have objectives that translate into "get a job." Then you come along with a Sherman tank summary. They're dead meat.

    Make no mistake, job search is war. Powerful summaries give you an advantage.

    (c) Copyright 2005 by Roy Miller

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