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    5 Ways to Destroy Your Yellow Page Ad
    You’ve invested time and money in your business and want your Yellow Page ad to work. You and your YP rep designed an ad and think it’s pretty good. So you run it and sit by the phone. Before it even hits the streets, I can predict the results. Did you do one of the following things in your ad…Put your name
    send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately professio

    Growing Your Brand Assets
    Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding esta
    If you've read much of anything at Job Search Guidepost, it should come as no surprise that I recommend getting professional help in your job search.

    Resume writing is a place where most people need help. It's a specialized skill. You aren't "born" able to write an excellent resume. I don't care how many resumes you've read, or how smart you are, or how good you are at your job. Writing a resume isn't something just anybody can do well.

    So, hire a professional resume writer and save yourself the pain of not getting interviews. Hearing "No"...or nothing at all...gets old right quick.

    But when you hire that professional resume writer, keep one thing in mind. It's YOUR resume. Here's what I mean.

    Suppose your resume has some flowery language in it that contains all sorts of fancy terms that you've never used in your life.

    Now fast-forward to the interview. The interviewer asks you a question about one of those fancy terms.

    Do you feel sick yet?

    You see, in the interview, if you can't talk like your resume talks, you're in trouble. The interviewer will smell a bait-and-switch immediately. You essentially lied to him on your resume.

    If you hire a professional resume writer, make sure that person will work with you to make your resume speak with your voice. If that person won't, say you're dissatisfied and fire the person. End of story.

    Let me explain what it means for a professional resume writer to work with you to make your resume talk like you do.

    Only hire a professional resume writer that lets you create your resume in iterations. That means they write a draft, you review it, you send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately profession

    Working On A Farm In Kent
    Being a student, a person needs to look for summer jobs, to keep up with the expenses for school and fun activities. This task is not always easy, especially when you are studying at an American branch university and you have to pay tuition as well. So getting a summer job obviously rules out getting a job in your home Ea
    hing just anybody can do well.

    So, hire a professional resume writer and save yourself the pain of not getting interviews. Hearing "No"...or nothing at all...gets old right quick.

    But when you hire that professional resume writer, keep one thing in mind. It's YOUR resume. Here's what I mean.

    Suppose your resume has some flowery language in it that contains all sorts of fancy terms that you've never used in your life.

    Now fast-forward to the interview. The interviewer asks you a question about one of those fancy terms.

    Do you feel sick yet?

    You see, in the interview, if you can't talk like your resume talks, you're in trouble. The interviewer will smell a bait-and-switch immediately. You essentially lied to him on your resume.

    If you hire a professional resume writer, make sure that person will work with you to make your resume speak with your voice. If that person won't, say you're dissatisfied and fire the person. End of story.

    Let me explain what it means for a professional resume writer to work with you to make your resume talk like you do.

    Only hire a professional resume writer that lets you create your resume in iterations. That means they write a draft, you review it, you send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately professio

    Making Ends Meet - Getting A Temporary Finance Job
    No matter where you live in the world, it is the nature of the economy of the world today that a number of jobs are transitional. The availability of jobs is never fixed because companies have to evolve in order to move forward from year to year. The economies of various countries have to roll with the demand in order to
    er used in your life.

    Now fast-forward to the interview. The interviewer asks you a question about one of those fancy terms.

    Do you feel sick yet?

    You see, in the interview, if you can't talk like your resume talks, you're in trouble. The interviewer will smell a bait-and-switch immediately. You essentially lied to him on your resume.

    If you hire a professional resume writer, make sure that person will work with you to make your resume speak with your voice. If that person won't, say you're dissatisfied and fire the person. End of story.

    Let me explain what it means for a professional resume writer to work with you to make your resume talk like you do.

    Only hire a professional resume writer that lets you create your resume in iterations. That means they write a draft, you review it, you send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately professio

    How Managers Hurt Their PR Results
    Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics – press releases, publications and brochures and, particularly, fun-to-manage special events – while failing to plan for the perceptions and behaviors of the very people who probably h
    t person will work with you to make your resume speak with your voice. If that person won't, say you're dissatisfied and fire the person. End of story.

    Let me explain what it means for a professional resume writer to work with you to make your resume talk like you do.

    Only hire a professional resume writer that lets you create your resume in iterations. That means they write a draft, you review it, you send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately professio

    How to Get the Right Clients and Avoid the Wrong Ones
    If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to. Bill is a financial advi
    send it back with comments, they change it, you make more comments if you need to, they change it...and so on.

    The changes you make most likely will be to correct errors of fact (maybe the writer misunderstood something in your work history), or to remove "resume speak". What's that?

    It's anything you wouldn't feel comfortable being asked about in an interview. Is the language appropriately professional, but something you'd be likely to say in answer to a question? If so, you're fine. If not, change it. If you're not sure what to change it, hey, that's what you're paying your professional writer for!

    Don't go overboard and damage the marketing power of your resume. Definitely make your experience sound as good as it can, but only as good as it can in your own words.

    You may not write your own resume, but it has to sound like you COULD have written it.

    Copyright (c) by Roy Miller

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