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Casual Articles - Cover Letters and Resumes: What's Hot and What's Not
How To Position Your Product (And Own A Place In The Consumers Mind) Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it.Depending on who you talk to, positioning is a marketing phrase that has many different meanings to many different marketers. I define positioning as how the customer maps your product in their minds versus comparable products that are available to them.Let me explain this further.In the car market (now bear in mind I’m in Australia so some of these brands may or may not be familiar to you but I’ll do my best to be universal), let’s map out in our minds how the positioning might look.Status symbol/luxury: Mercedes Benz/Lexus Serious Driver: BMW Serious sport: Porsche Safety: Volvo Family: Holden or Ford (6 cylinder) Affordable: Toyota Affordable European: Volkswagen Cheap: Hyundai Hoon: Anything with holes cut in its bonnet, big mag wheels and noisy mufflers. (Suburu's seem popular amongst this group.)You start to get the idea?Of course, it’s not quite as simplistic as this map. We can add o How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an Coastal Vacations Director Jay NaPier Suggests New Career for the New Year This is another requested article by our webmaster his request was: Resumes-Cover-Letters - Resume/CV & Cover letter writing tips, do's and don'ts and suggestions.So many people get out of bed each morning and go to a job that they do not like, make a small income that does not allow them to provide for their families the way they want to and the new year is the perfect time to resolve to make 2006 the year you raise your standards.In the past, I’ve worked 90+ hour a week as a restaurant franchise owner to make the same and less income. Coastal Vacations is the best decision I ever made. I would never be able to spend quality time with my family if I had not raised my standards and joined Coastal Vacations. I can typically be found sawing logs at 6AM when most people are getting on their way to work. I get out of bed when I want to and I earn a six figure income from home.Coastal Vacations is an 11 year old association of entrepreneurs who sell wholesale vacation packages. We have 3 packages including Domestic and International, where you earn $1000 - $9,705 per transacti For many years I hired engineer and staff members for both manufacturing and R & D operations. If there is anything that I can say that will help you to gain success in life it is this: Tell the absolute truth. That applies in spades to Resumes and cover letters. Here are some ideas from my experience: Never take full credit for the success of any task that you did not accomplish by yourself. It’s better to say, “Served on a task force to reduce the cost of material handling. The task force succeeded in reducing cost by blah, blah, blah. My role was to see that blah, blah, blah. In this role I blah, blah, blah.” In this, be as specific as possible. Write as much as you can about the project showing that you have knowledge, technical ability, and the ability to work with others. Then condense it for your resume according to its importance. It could be a paragraph, a page, but not two pages. Leave room for discussion. Remember that discussion is the most important part of your interview (after you put on a good conservative suit or dress and polish your shoes). A good resume will lead to good discussion in your favor. If you just put in a bullet that says: Reduced shipping cost by 10% you will get the Spanish Inquisition. If you are going to use bullets, list them early in the resume as a summary of what is to follow. Your bullet for this project might be:Served as packaging coordinator on the corporate taskforce to reduce shipping and handling cost. Packaging cost were reduced by 7% resulting in an annual savings in Fiscal Year 2003 of $57,000.00. Avoid giving too much personal information. Remember that you are pursuing your vocation, not your avocations. This is a touchy area and you must be cautious. I feel that being brief is best. Let me give you an example: My oldest son had finished medical school and was applying to schools offering neurosurgery. On his resume, he put “Eagle Scout.” Now becoming an Eagle Scout is a boyhood achievement. His department head told him to remove it from his resume now that he had a good medical background. This was the days before every Tom, Dick, and Harry had a word processor. My son did not want to retype the resume so he let the “Eagle Scout” entry stay. On his first interview, the department head said, “Oh! I’m an Eagle Scout too.” Do you remember How to Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it. How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an a Custom Binders the cost of material handling. The task force succeeded in reducing cost by blah, blah, blah. My role was to see that blah, blah, blah. In this role I blah, blah, blah.”There are different types of binders available in the market. There is one to suit everybody’s requirements. However, at times we still want to add that personal touch to the binders we carry to school, college, work, boardroom meetings or just about anywhere. This is where Custom Binders are required.You can get Custom Binders with any size, shape, color, style or decorations. The construction could be in a mix of materials. While most binders are plain, solid-colored entities, with Custom Binders you can let your creative imagination run wild. You can get a multicolored, printed, striped, checkered or any other type of binder made for you. Custom Binders can speak of your style and taste.Many times, corporate houses get Custom Binders made. Corporate logos, company names, individual names, initials or any other thing can be embossed on the surface of the binders. Most of the corporate binders are ring binders In this, be as specific as possible. Write as much as you can about the project showing that you have knowledge, technical ability, and the ability to work with others. Then condense it for your resume according to its importance. It could be a paragraph, a page, but not two pages. Leave room for discussion. Remember that discussion is the most important part of your interview (after you put on a good conservative suit or dress and polish your shoes). A good resume will lead to good discussion in your favor. If you just put in a bullet that says: Reduced shipping cost by 10% you will get the Spanish Inquisition. If you are going to use bullets, list them early in the resume as a summary of what is to follow. Your bullet for this project might be:Served as packaging coordinator on the corporate taskforce to reduce shipping and handling cost. Packaging cost were reduced by 7% resulting in an annual savings in Fiscal Year 2003 of $57,000.00. Avoid giving too much personal information. Remember that you are pursuing your vocation, not your avocations. This is a touchy area and you must be cautious. I feel that being brief is best. Let me give you an example: My oldest son had finished medical school and was applying to schools offering neurosurgery. On his resume, he put “Eagle Scout.” Now becoming an Eagle Scout is a boyhood achievement. His department head told him to remove it from his resume now that he had a good medical background. This was the days before every Tom, Dick, and Harry had a word processor. My son did not want to retype the resume so he let the “Eagle Scout” entry stay. On his first interview, the department head said, “Oh! I’m an Eagle Scout too.” Do you remember How to Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it. How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an Improving the Service Department ad to good discussion in your favor.Repair FlowThe repair process should start as soon as the equipment is received. As the equipment is unpacked and checked for shipping damage, technicians could be given a break from their normal repair and inspect the equipment for the depth of repair that may be required. You may want to rotate this job between each technician and pull as many as needed to complete this stage quickly, trying to keep this inspection period down to an hour or less. Repairs should be flagged as to the difficulty estimated. Pictures taken of the condition that the equipment arrived and the customer notified if shipping damage has occurred.The equipment should not be placed back into it's shipping container, this just duplicates the work of packing and unpacking and wasting time. Have plenty of carts designed for repair. Secure the equipment to the carts and tag with the Return Material Approval number (RMA If you just put in a bullet that says: Reduced shipping cost by 10% you will get the Spanish Inquisition. If you are going to use bullets, list them early in the resume as a summary of what is to follow. Your bullet for this project might be:Served as packaging coordinator on the corporate taskforce to reduce shipping and handling cost. Packaging cost were reduced by 7% resulting in an annual savings in Fiscal Year 2003 of $57,000.00. Avoid giving too much personal information. Remember that you are pursuing your vocation, not your avocations. This is a touchy area and you must be cautious. I feel that being brief is best. Let me give you an example: My oldest son had finished medical school and was applying to schools offering neurosurgery. On his resume, he put “Eagle Scout.” Now becoming an Eagle Scout is a boyhood achievement. His department head told him to remove it from his resume now that he had a good medical background. This was the days before every Tom, Dick, and Harry had a word processor. My son did not want to retype the resume so he let the “Eagle Scout” entry stay. On his first interview, the department head said, “Oh! I’m an Eagle Scout too.” Do you remember How to Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it. How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an Do You Have a Website or a Purple Cow? you must be cautious. I feel that being brief is best.Or what about a pink elephant? For those of you not familiar with Seth Godin he has written numerous books about how to run a business using marketing, stressing the need to always be remarkable. As a point of illustration he uses cows. In a field full of cows a purple cow would stand out, you would remember, it would be remarkable. Until all the cows became purple of course.A simple illustration that makes a big point, unless you stand out you are invisible. If you're invisible how are you going to sell? The point being that you need to create a product and organisation that is remarkable in order to get that much needed growth.I've read his book and can summarize it fairly succinctly - how can you expect remarkable results without being remarkable? It's simple.This got me thinking, a business a website, a business a website? Same principle. Why should I go to your website and read your articles? Why sho Let me give you an example: My oldest son had finished medical school and was applying to schools offering neurosurgery. On his resume, he put “Eagle Scout.” Now becoming an Eagle Scout is a boyhood achievement. His department head told him to remove it from his resume now that he had a good medical background. This was the days before every Tom, Dick, and Harry had a word processor. My son did not want to retype the resume so he let the “Eagle Scout” entry stay. On his first interview, the department head said, “Oh! I’m an Eagle Scout too.” Do you remember How to Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it. How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an Business Ethics: Lesson Plans, Knowledge Management, Ethics and Capitalism Collide Get Along in Business without Even Trying? The protagonist knew that the Corporate President a “Ground Hog” and that he knitted. Later he learned that the Chairman of the Board had been a window washer. He used this kind of information to get ahead. If you know something about the people who are going to interview you, then maybe you can adjust your resume accordingly, but don’t over do it.Recently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their intellectual capitol?However this question is much more about understanding the importance of retaining intellectual capital (knowledge management) within the educational system and how this demonstrates questionable ethics on part of the teachers.Consider the following scenario:I am an instructional designer (person who writes training programs) and employed full time. Part of my job is to create activities that promote learning for the target audience. Do I have a right to sell those activities on my own time on a website? Even though I am not a lawyer, I know that this would be highly How important your nonprofessional activities will help or hurt you is hard to tell. Remember that people have prejudices. My number three son decided to take a chance on his application to several veterinarian schools. The fact that he had been an assistant to the President of a church mission in South America put him in good stead. The schools felt that if he could have such responsibility at age 20, he was a desirable candidate. I think that if you asked 10 business executives what they thought on this issue, the mean would be:The younger you are, the more nonprofessional information you can place in your resume. The reason is that a person just out of high school or college doesn’t have a lot of vocational experience. He or she must be judged on other things. Think of this: Membership in the college golf club might peg you as a goof-off to some interviewers. They will visualize you on the golf coarse, not in the laboratory or classroom or studying at your desk. Listen very carefully to your interviewer. Jot down a few notes of the items he discusses. Don’t interrupt him while he is talking, or is on the telephone or, when he talks to his secretary, etc. Pay as little attention to him as possibe when he is talking about something to someone else that is none of your business. Remember this: The interviewer thinks that he (or she) is more important than you are (or possibly, anyone else in the Universe.) He may quickly get to his own accomplishments. You must complement him on the good things he has done but in a simple way. Don’t get carried away. You must ask him specific question about any projects he brings up. In doing this, you will be able to show that you are concerned, knowledgeable, and interested. Your cover letter is not a resume. Don’t use the same cover letter for each company or institution you contact. Write a specific letter to each employer. You will refer to your resume in your letter but usually only in a general way. However, after you study a company, there may be something in your resume that you know is exactly what they are looking for. Put reference to that in your letter. Avoid BS in your letter. Don’t say that you’ve always wanted to work for Bean Company ever since your mother opened a can of Bean Company beans for you at a picnic in 1940. What you want to do in your letter is to introduce yourself, state the position you are after, and state your qualifications for the position you are looking for. Don’t forget to include your resume when you send the letter. It makes you look dumb. If you are lucky, someone from the company will call you and ask you to send them a copy. Don’t go over two pages in your letter unless there is some very good reason for doing so. Look at your resume.
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