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  • Casual Articles - How Do I Write an Effective Cover Letter?

    Is Your Customer Service Clobbering the Competition; It Should Be
    There are many ways to be number one in the market place and kill the competition, but the best way is to give great customer service and allow your customers to decide who becomes number one. Is Your Customer Service Clobbering the Competition; it should be. And if it is not then you need to find out why. You need to find out how you can improve customer service and you need to insure that you never stop trying to improve.Easier said than done? Yes, but is you truly want to win market share and beat the competition you must bring in great customer service. How can you insure that your customer service tops that of the competition? Well, in today’s world it is not so hard to beat out the competition with customer service, in fact it is very easy. Most companies hardly give the customer the time of day anymore.formation not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them
    Employment Probation Period: Can You Eliminate It?
    A probation period is a clause that employers typically include when extending a job offer to a new staff member.In my experience, the probation period is usually 3 months or 6 months in length although it could be longer. In most cases I’ve seen, a 3-month probation period is fairly standard.What does it mean to you in practice?Depending on local employment laws and policies of the company in question, the probation period is typically used to protect the employer if they hire someone who doesn’t work out as planned and they need to terminate the person.Typically, it usually means that the employer can terminate a new employee within the probation period with or without cause.It can also mean that certain things such as company medical benefits don’t kick in until the probation pe
    Top Tips from TipTopJob

    · Tailor each covering letter to different employers - never send out standardised letters!!

    · Keep it to 1 side of A4 paper - short and simple!!


    The covering letter that you send for a job application is the most important document that you will send in the first instance for the application of a job position. It is your chance to sell yourself to the employer, to prompt the recruiter to read your CV and to gain an interview.

    The role of the application letter is to draw a clear connection between the job you are seeking and your qualifications listed in the CV. The letter matches the requirements of the job with your qualifications, emphasizing how you are right for that job. The application letter is not a lengthy summary of the CV but should be used to highlight and elaborate on the key points in your CV, which are of particular relevance to the employer.

    There is no strict formula for an application letter as different jobs may require different approaches. Employers can spot standardised letters that are sent out on mass, so you must tailor every letter to be uniquely relevant to each role you apply for. It is best to make sure that the letter is on a formal footing but also friendly and that you pay attention to your writing style, your spelling and grammar.

    Many cover letters tend to be long winded but it is best to try to keep it to 1 side of A4 and to no more than 3 - 4 paragraphs that consist of short, simple sentences.


    Structure


    Introduction

    The first paragraph of the application letter is the most important; it sets everything up - the tone and focus. Try to provide him/her with a reason to carry on reading your application letter and make the first paragraph an attention-grabbing one!! It is a good idea to begin by addressing the letter to a particular person if you can get hold of this information. This paragraph should be brief and to the point, indicating which job you are applying for (including a job reference number if there is one) as well as the source of your information (newspaper advertisement, personal contact etc) and an explanation as to why you have applied for this job.


    Main Body

    In the main parts of the application letter, you present your work experience, education, training - whatever makes that connection between you and the job you are seeking. Remember that this is the most important job you have to do in this letter - to enable the reader to see the match between your qualifications and the requirements for the job.

    It may be a good idea to split the body into two paragraphs with the first focusing on the needs of the company and role requirements. You need to explain why you have applied to them, indicating the main job requirements. This will show you have done research into the company, tailoring the letter to them to be unique. In the following paragraph you need to match these to your skills and abilities, highlighting why you are right for the job and elaborating your achievements. Try to include information not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them

    Analyzing Your Customers
    Analyzing consumersThe dynamic retail environment depends on how well a retail company identifies and understands its customers and forms its business strategy to appeal the consumers’ characteristics, needs and attitudes. Each consumer segment has its own value equation and shops accordingly, Retailers must examine consumers on different levels to identify and understand the target market and generate relevant business strategy, The consumer demographics consists of gender, age, population growth rate, life expectancy, literacy, language, house hold size, marital and family status. All the above factors affect retailing. A retailer should acknowledge such factors and trends to generate business from the store.Consumer lifestyle are based on social and psychological factors and influenced by demographics. The
    is not a lengthy summary of the CV but should be used to highlight and elaborate on the key points in your CV, which are of particular relevance to the employer.

    There is no strict formula for an application letter as different jobs may require different approaches. Employers can spot standardised letters that are sent out on mass, so you must tailor every letter to be uniquely relevant to each role you apply for. It is best to make sure that the letter is on a formal footing but also friendly and that you pay attention to your writing style, your spelling and grammar.

    Many cover letters tend to be long winded but it is best to try to keep it to 1 side of A4 and to no more than 3 - 4 paragraphs that consist of short, simple sentences.


    Structure


    Introduction

    The first paragraph of the application letter is the most important; it sets everything up - the tone and focus. Try to provide him/her with a reason to carry on reading your application letter and make the first paragraph an attention-grabbing one!! It is a good idea to begin by addressing the letter to a particular person if you can get hold of this information. This paragraph should be brief and to the point, indicating which job you are applying for (including a job reference number if there is one) as well as the source of your information (newspaper advertisement, personal contact etc) and an explanation as to why you have applied for this job.


    Main Body

    In the main parts of the application letter, you present your work experience, education, training - whatever makes that connection between you and the job you are seeking. Remember that this is the most important job you have to do in this letter - to enable the reader to see the match between your qualifications and the requirements for the job.

    It may be a good idea to split the body into two paragraphs with the first focusing on the needs of the company and role requirements. You need to explain why you have applied to them, indicating the main job requirements. This will show you have done research into the company, tailoring the letter to them to be unique. In the following paragraph you need to match these to your skills and abilities, highlighting why you are right for the job and elaborating your achievements. Try to include information not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them
    Tackling The Truth of Turnover
    I've long been a believer that businesses owners must maintain an awareness of their standing in two highly competitive and equally important arenas.1. Competition for customers2. Competition for the talent needed to attract, serve and maintain those customers.Some attrition is natural in both arenas. Significant defection in either area will adversely affect the other. Because this is a briefing, let's examine one element of defection: employees who voluntarily leave and why.The July 2006 issue of Workplace Solutions Magazine published a list of the top reasons people leave their jobs. (Note: these are listed in no particular order)The Top Five Drivers of Voluntary Terminations* Relationship with Manager* Opportunities for Growth* Workload* Organization


    Introduction

    The first paragraph of the application letter is the most important; it sets everything up - the tone and focus. Try to provide him/her with a reason to carry on reading your application letter and make the first paragraph an attention-grabbing one!! It is a good idea to begin by addressing the letter to a particular person if you can get hold of this information. This paragraph should be brief and to the point, indicating which job you are applying for (including a job reference number if there is one) as well as the source of your information (newspaper advertisement, personal contact etc) and an explanation as to why you have applied for this job.


    Main Body

    In the main parts of the application letter, you present your work experience, education, training - whatever makes that connection between you and the job you are seeking. Remember that this is the most important job you have to do in this letter - to enable the reader to see the match between your qualifications and the requirements for the job.

    It may be a good idea to split the body into two paragraphs with the first focusing on the needs of the company and role requirements. You need to explain why you have applied to them, indicating the main job requirements. This will show you have done research into the company, tailoring the letter to them to be unique. In the following paragraph you need to match these to your skills and abilities, highlighting why you are right for the job and elaborating your achievements. Try to include information not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them
    Condemnation Of Outsourcing By Weak Minded Linear Thinkers
    Many people are against outsourcing because it takes jobs from Americans, yet these same people are simply totally ignorant to the free market system. Unfortunately they either lack IQ, will not listen to facts or completely are fanatical over the created and contrived controversy.Recently I confronted such an individual from Iowa and told this gentleman Jason how I perceived this argument;"Those weak minded people are of no consequence and it is a waste of time to argue with them. You clearly are out of your league in arguing your comments."He informs me that; “Well mr. procapitalist... we agree weak minded individuals are not worth arguing with... to this I will add, they also resort to personal attacks when questioned thoughtfully or reasoned with.”Unfortunately if you could have read his fir
    nt your work experience, education, training - whatever makes that connection between you and the job you are seeking. Remember that this is the most important job you have to do in this letter - to enable the reader to see the match between your qualifications and the requirements for the job.

    It may be a good idea to split the body into two paragraphs with the first focusing on the needs of the company and role requirements. You need to explain why you have applied to them, indicating the main job requirements. This will show you have done research into the company, tailoring the letter to them to be unique. In the following paragraph you need to match these to your skills and abilities, highlighting why you are right for the job and elaborating your achievements. Try to include information not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them
    Getting Past Fear
    Have you gotten tons of career advice, solicited and unsolicited? You nod when you hear it and think, "Yeah, I know this stuff." So, what else is new?But what have you done with the advice? Fess up. Probably very little.Do any of these scenarios fit?* You're in a job you absolutely hate. It's ruining your health and your life. You stay because of the money or the fear that there's nothing better out there.* You're in a job where your boss ignores you, barks instructions and expects you to be a workaholic. But you stay because a new boss might be worse.* You're lazy. You figure that one of these days, you'll hear about a great job, the economy will improve, or maybe your boss will realize how great you are. Plus, you don't have a resume.* Or, you're unemployed and deci
    formation not already on your CV, be positive and confident and write it with a bias to the future rather than the past.


    Closing Paragraph

    In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview. It is important to end the letter strongly and on a positive note. End the letter with something like 'I very much look forward to hearing from you' and 'Yours Sincerely' and finally, don't forget to sign and print your name! Once you have written your letter, check it several times for any mistakes you may have made and check all the information you have provided them with is correct and accurate. Align the company address to the left side and your address to the right and make sure the paragraphs are justified, the font is the same throughout the letter and on your CV and that it looks neat and tidy!!

    If you are not replying to an advertised position, it is more appropriate to write a speculative letter to a company that you would like to work for. The cover letter will therefore be slightly different, it should begin by stating what work you are particularly seeking, say why you want to work for this company and ask for your CV to be kept and to be contacted if any vacancies open.


    Example Cover Letter

    Let us create an example of a job advertised for a Regional Sales Manager for a Peanut Butter company based in the UK. Applications are to be sent to John Watson the Human Resources Manager:


    (Place the name and title of person who you are applying to)

    John Watson
    Human Resources Manager
    Peanuttly Foods Ltd
    Peanut Building
    The Park
    Salisbury


    (Place in information about the position that you are applying for)
    Reference: Regional Sales Manager Position

    Dear John,


    (Introductory paragraph)

    I have seen the position advertised as a Regional Sales Manager for Peanuttly Foods Ltd advertised in the local Landover paper. I believe that I have the appropriate skills and experience that you are looking for and I would be very interested in applying for the position.


    (Main body paragraphs)

    I have worked for the past two years as a sales manager for Bikkit Foods in Beversham. In that capacity, I have helped to increase regional sales by 40% in our Funky chicken range. These sales increases have been achieved by an extensive marketing campaign to the 8-16 year age group and I feel that the Regional Sales Manager Position would offer me the challenges and the opportunities that I am looking for in my next career step. These main body paragraphs can be more detailed this is a example of how to present information.


    (Closing paragraph)

    You will find enclosed a copy of my CV, which provides a more detailed description of my education and employment history. I would welcome any opportunity to talk with you further about the position. Please do not hesitate to contact me at any time at the numbers listed on my CV if you would like to discuss any aspects of my application.

    Yours Sincerely,

    Peter Johnson


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