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Casual Articles - Your Most Effective Self-Marketing Tool
Interview Bias: Overcoming the Silent Forces Working Against You ciency or productivity? (How? Results?)Your job interview is tomorrow. You know your appearance will matter, so you polish your shoes and brush your hair. You realize your interviewer will have your resume in hand, so you've come prepared to explain every minute detail included on it. You've even done practice interviews and prepared your responses to all the trick questions. Are you ready? Not yet. There remains a single type of preparation that you * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ---------------------- Do's and Don'ts of Successful Interviewing Contrary to popular to popular opinion, you should never rely solely on your r?sum? as you pursue a job search. Your "Job Seeker's Tool Kit" should be filled with a variety of documents that will enable you to successfully market yourself with power and professionalism.Having spent a good number of years within the Staffing Industry, I have come to understand and believe in certain concepts and principles that relate directly to a Successfull Interview. These hold true, irrespective of the Industry, Role, Level of position and Interviewer.Here they are:Get there on Time - actually a couple of minutes before time. Not too early since you might appear to be desperate and defin Of all the tools in your "Job Seeker's Tool Kit," the one that will "sell you best" is your Accomplishment Stories. Yes, these will market you even more effectively than the resume. Why? Because Accomplishment Stories state very specifically what positive things you have done for your previous or current employer, and therefore clearly indicate what you will be able to achieve for your NEW employer! So, if you're not using this powerful tool in your search, you're making a big mistake. Accomplishment Stories should be written on separate pages (one story per sheet), following the structure shown below. Give a short title to each story, and type it at the top of each respective page. Make sure to use strong action verbs at the beginning of every sentence, and avoid passive-sounding phrases, such as "responsible for." Write your Accomplishment Stories answering the questions below, in 5 distinct paragraphs. You'll be TELLING these stories; not using them as handouts. So, you'll want to commit the text to memory and practice delivering them! Here are the questions to answer in your five paragraphs: 1. What was the business problem, need or challenge? Examples: * Revenues decreasing (How much? In what timeframe?) * Competitors out-performing the company (How? With what impact?) * Poor productivity (Why? How measured? Since when?) * Inability to meet manufacturing targets (Why? Since when?) 2. What did you do about it? (Not the team or department - YOU). Examples: * Assumed management of work groups, departments or projects? (Who? How many? Results?) * Hired or trained new employees? (Where? How many? Results?) * Increased production? (How? Results?) * Developed or implemented new systems or procedures? (What? Benefit?) 3. How did you do it, specifically? Examples: * Developed, created, designed or invented something? (What? Why important?) * Achieved more with the same/fewer resources? (How? Results?) * Reduced downtime? (How? How much? Result?) * Improved safety record? (What? Result?) 4. What positive, tangible results did you produce? (Quantify if possible) Examples: * Increased efficiency or productivity? (How? Results?) * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ---------------------- Ten Careers For High School Seniors Who Hate School will be able to achieve for your NEW employer! So, if you're not using this powerful tool in your search, you're making a big mistake.Let’s face it…not everybody likes going to school and high school can be a terrible experience for many students. Whether you’re the hands on type who preferred Shop class to English class, or an athlete who liked working as a team more than studying alone, or even someone who liked schoolwork more than schoolmates; the idea of four more years of school is unbearable. If you identify with any of these types, but still want Accomplishment Stories should be written on separate pages (one story per sheet), following the structure shown below. Give a short title to each story, and type it at the top of each respective page. Make sure to use strong action verbs at the beginning of every sentence, and avoid passive-sounding phrases, such as "responsible for." Write your Accomplishment Stories answering the questions below, in 5 distinct paragraphs. You'll be TELLING these stories; not using them as handouts. So, you'll want to commit the text to memory and practice delivering them! Here are the questions to answer in your five paragraphs: 1. What was the business problem, need or challenge? Examples: * Revenues decreasing (How much? In what timeframe?) * Competitors out-performing the company (How? With what impact?) * Poor productivity (Why? How measured? Since when?) * Inability to meet manufacturing targets (Why? Since when?) 2. What did you do about it? (Not the team or department - YOU). Examples: * Assumed management of work groups, departments or projects? (Who? How many? Results?) * Hired or trained new employees? (Where? How many? Results?) * Increased production? (How? Results?) * Developed or implemented new systems or procedures? (What? Benefit?) 3. How did you do it, specifically? Examples: * Developed, created, designed or invented something? (What? Why important?) * Achieved more with the same/fewer resources? (How? Results?) * Reduced downtime? (How? How much? Result?) * Improved safety record? (What? Result?) 4. What positive, tangible results did you produce? (Quantify if possible) Examples: * Increased efficiency or productivity? (How? Results?) * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ---------------------- A 5 Step Marketing Process to Catapult Your Business o, you'll want to commit the text to memory and practice delivering them! Here are the questions to answer in your five paragraphs:Success in any field requires a bold and confident attitude.But the right attitude without a focused plan of action is a recipe for failure. Both are absolutely necessary for any business owner to achieve greatness. If your business isn’t where you want it to be, perhaps you need to address the essential issues to get your marketing back on track.What if you could accomplish the following?• Create a las 1. What was the business problem, need or challenge? Examples: * Revenues decreasing (How much? In what timeframe?) * Competitors out-performing the company (How? With what impact?) * Poor productivity (Why? How measured? Since when?) * Inability to meet manufacturing targets (Why? Since when?) 2. What did you do about it? (Not the team or department - YOU). Examples: * Assumed management of work groups, departments or projects? (Who? How many? Results?) * Hired or trained new employees? (Where? How many? Results?) * Increased production? (How? Results?) * Developed or implemented new systems or procedures? (What? Benefit?) 3. How did you do it, specifically? Examples: * Developed, created, designed or invented something? (What? Why important?) * Achieved more with the same/fewer resources? (How? Results?) * Reduced downtime? (How? How much? Result?) * Improved safety record? (What? Result?) 4. What positive, tangible results did you produce? (Quantify if possible) Examples: * Increased efficiency or productivity? (How? Results?) * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ---------------------- Lace Trimming Industry y? Results?)A very delicate and pretty piece of lace can add a lot of value and beauty to an otherwise simple garment. The most striking feature of this delicate piece is that which is missing, coz a lace is full of holes. These holes in various designs bring out the beauty of the lace. This distinctive feature of lace makes it different from other textiles.True lace materializes to have first been produced in the late fifteenth * Hired or trained new employees? (Where? How many? Results?) * Increased production? (How? Results?) * Developed or implemented new systems or procedures? (What? Benefit?) 3. How did you do it, specifically? Examples: * Developed, created, designed or invented something? (What? Why important?) * Achieved more with the same/fewer resources? (How? Results?) * Reduced downtime? (How? How much? Result?) * Improved safety record? (What? Result?) 4. What positive, tangible results did you produce? (Quantify if possible) Examples: * Increased efficiency or productivity? (How? Results?) * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ---------------------- Jump Those Hurdles: Isolate and Eliminate the Obstacles to Success ciency or productivity? (How? Results?)So you made your first attempt to run a small business but it didn't go so well? Not to worry... you have the rest of your life to do it all over again, and next time around you'll at least know what NOT to do. Here are some common obstacles that can sabotage a new business owner operating on a shoestring budget - and how to fare better the second time around.Ostacle 1. Lack of Funds. Bottom line, you n * Solved difficult problems? (How? Results?) * Saved the company money? (How? How much?) * Increased sales or profits? (How? By how much?) 5. What skills did you demonstrate? Examples: * Analysis * Persuasion * Problem-solving * Communication It may take some time to develop your full collection of Accomplishment Stories, but it will be time well-spent. Once you become adept at using your Accomplishment Stories, your search results will dramatically improve and you'll receive far better job offers! ------------------------------- Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2006, Ford R. Myers and Career Potential, LLC. Reprinted with permission. -------------------------------
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