Casual Articles - Business

10 Tips to Polish Your Press Release
Working with small businesses and nonprofits, I am often asked for advice on writing a press release that is sure to get picked up by worthy media outlets. For those new to writing press releases, here are 10 quick tips to ensure your success:Tip #1 – Your press release must be newsworthy. You can’t write a press release to say how great your company is without having a reason for saying so. OK, that’s not entirely true. You can write a press relea

ow, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievemen

Successful Projects: It's Not Rocket Science
There is no worse person to be than the project manager at the end of a failed project. As an IT project manager, I have experienced that feeling and I can tell you it's not nice. IT projects are particularly difficult to manage. In fact there really aren't any IT projects, just projects that have elements of IT in them.The trouble with these projects is that often you are doing something that hasn't been done before, is unproven or cutting edge. C

When you're applying for a job and competing against hundreds of other candidates, it can sometimes seem impossible to get noticed, however well suited you are for the position. That's when a powerful resume and cover letter come into their own, raising your profile to make your application stand out from the rest. Here are six strategies to help you present your talents with panache:

Understand and promote your 'personal brand'. Can you identify what it is that makes you a uniquely valuable asset in your work? Which of your professional attributes are you most proud of -- and, more importantly, how would an employer benefit from them? Develop a statement of your most powerful selling points as a self-marketing tool.

Have you targeted your resume? You may be describing your skills and attributes, but it's important that you speak to the needs of the hiring company. Don't get so bound up in talking about yourself that you forget to highlight the features of your skill-set that are most likely to appeal to your prospective employer. Sure, it takes a little more time to personalize your resume for each application you make -- but you'll avoid giving a bland and generalized impression.

Show, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievemen
Innovation Management - forced into it!
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good id
Here are six strategies to help you present your talents with panache:
1. Understand and promote your 'personal brand'. Can you identify what it is that makes you a uniquely valuable asset in your work? Which of your professional attributes are you most proud of -- and, more importantly, how would an employer benefit from them? Develop a statement of your most powerful selling points as a self-marketing tool.
2. Have you targeted your resume? You may be describing your skills and attributes, but it's important that you speak to the needs of the hiring company. Don't get so bound up in talking about yourself that you forget to highlight the features of your skill-set that are most likely to appeal to your prospective employer. Sure, it takes a little more time to personalize your resume for each application you make -- but you'll avoid giving a bland and generalized impression.
3. Show, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievemen
  Buy A Business With This Secret Tactic-And You'll Never Have A Problem Getting Financing
  I am always railing about how the best way to buy a business is to (a) buy a business worth a million dollars or more and (b) use investors -- as opposed to banks, lenders, etc -- to finance that business.But one thing I rarely talk about is the investor's point of view. Why this works out so well for investors and why they are more than willing to help you if any problems come up with that business.Listen: I talk with and work with investo
  d an employer benefit from them? Develop a statement of your most powerful selling points as a self-marketing tool.
4. Have you targeted your resume? You may be describing your skills and attributes, but it's important that you speak to the needs of the hiring company. Don't get so bound up in talking about yourself that you forget to highlight the features of your skill-set that are most likely to appeal to your prospective employer. Sure, it takes a little more time to personalize your resume for each application you make -- but you'll avoid giving a bland and generalized impression.
5. Show, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievemen
  The Need to Survive; A Death Knell For Organizations
  Changing the driving force upon which business decisions are based is crucial in order to not only restore ethics in business but to truly improve the lives of those whom they were meant to benefit: executives, employees and consumers. After all, weren't business activities meant to improve the state of existence of human beings on this planet?So what is this driving force that I am referring to? Well its the "fear of not surviving". You thought I
  lking about yourself that you forget to highlight the features of your skill-set that are most likely to appeal to your prospective employer. Sure, it takes a little more time to personalize your resume for each application you make -- but you'll avoid giving a bland and generalized impression.
6. Show, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievemen
  Is Six Sigma Worth the Investment For a Small or Medium Sized Business?
  First let's define Six Sigma in terms we can all understand. It's a quality control process that is data driven What that means is the result is measured in numbers, in particular, numbers of defects . To achieve Six Sigma you should have less than 3.4 defects per million opportunities. Opportunities for what? I guess a million opportunities to screw up.The list of big companies that are utilizing Six Sigma is huge. But is it right for the small an
  ow, don't tell. Aspiring writers are taught to show their characters in action rather than just describe what they're like -- so use this technique to validate the summary statement of your skills. Don't let unsubstantiated claims raise doubts in a recruiter's mind. Give quantifiable evidence of your achievements where appropriate -- dollar amounts, percentages or other measurements -- to convince and impress an employer.
7. Make keywords work for you. Did you know that more and more employers are turning to digital solutions to help them screen candidates for vacancies that attract large numbers of applications? Including industry-specific keywords in your resume raises the likelihood of scoring a relevant match when your resume is scanned. Look at the job description or advertisement to research terms that ought to be used. These might include:
  - names of widely known companies
  - job titles, such as consultant, administrative assistant, customer service, bookkeeping
  - competency statements, such as change management, staff development, team leadership
  - professional certifications
  - IT skills, for example database management, CAD or knowledge of particular software programs
  - other terminology or acronyms familiar to professionals in your industry
8. Organize the information in your resume to focus on your strongest features. Do you want to illustrate your career progression over time, or would it be more effective to highlight clusters of skills you

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S Corporation is an elective provision that permits small business corporations and their shareholders to elect special income tax treatment. In S corporation status, corporate income tax can be avoided and shareholders can claim corporate losses. These are domestic corporations that can avoid double taxation by electing to be taxed under Subchapter S of the Internal Revenue Code. The S corporation cannot have more than 75 shareholders. Only certain entities and individuals are allowed to be shareholders. All S Corporation shareholders must be U.S. citizens or permanent resident aliens. S Corporations may have only one class of stock. It is exempted from federal income tax other than tax on certain capital gains and passive income.

Execution - a flavor of the month, another good idea? All of the above... A few hints on achieving the desired outcome in your organization...

If you're spending money month after month to market your company, but you don't know what marketing messages or strategies are resulting in great prospects and more sales, then you're not tracking your marketing dollars, and you're probably throwing most of your marketing budget away.

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