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Casual Articles - Internet Presence and Resume Writing - Skills and Strategy to Help Your Job Search
The Most Perfect Businesses Often Fail ellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria.When I was a small kid, I remember going to my Uncle Barry's house and be amazed at his paintings. His paintings looked so real, it was hard to distinguish them from photographs. I thought he was on the road to being famous.A few years later my uncle's wife passed away suddenly and he literally lost everything he owned. At the time, he owned the Gold's Gym in Huntington Beach, California. As it turned out, his wife had all the business sense and he just helped the customers. When she passed away, he sold the gym and was scammed by the new owners and never received anything beyond his down payment.Anyway, I thought he would be fine because his paintings were so good, I figured he could always make a great living with his paintings. To this day, my uncle has not sold more than 2 or 3 of his paintings despite the quality of his work and creativity of his mind. He has 2 great kids, but he has spent the majority of his time with them living off various welfare programs.A few weeks ago, I was in Barcelona, Spain and had a chance to visit the Picasso museum. I really enjoyed seeing Picasso's work but couldn't If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplish Customer Service for Car Wash Equipment Manufacturers Your resume writing ability and your personal Internet presence are critical to reducing the amount of time it takes to land a career opportunity. Some say it takes on average 1-month for every $10,000 of annual income you earn to find your next job when you are out of work. I'm not so sure I agree with the correlation, but I do agree that as you move up the corporate food chain it can take longer to land that next assignment. For some executives it can take longer than they can financially stand to wait.The show must go on as they say in show business and it is the same thing at a car wash. Those cars in line out front must be washed and these cars being dried off must be completed and moved out of the way for more. This assembly line cannot stop, as we are backing up traffic and cars are turning away due to the line. Oh no, the machine is on the Fritz. Now what? Quick emergency fix it, get the manual out and call the manufacturer while I trouble shoot this piece of; crap?Well now you can see the need for Excellence in Customer Service from a Car Wash Equipment Manufacturer and without it the show cannot go on. It is the weekend all I get is the darn answering machine? Okay call the company who installed it and fast, we are upsetting customers. There goes our car wash customers and our customer service too.The factory dealer is on another job and he will try to make it by 5 PM to fix it, he says he knows the problem at it will only take a few minutes to fix. But our car wash is in the middle of a $3500 day, we cannot simply tell all these customers that we are closed. Did he tell you what was wrong and how to What's worse is to a certain degree hiring is also somewhat seasonal. It probably won't shock anyone to learn summer is typically the slowest hiring season of the year. This can be extremely tough on a job seeker's moral - especially if they aren't aware of the seasonality associated with hiring. If you aren't landing that next opportunity during the summer months, it doesn't necessarily have anything to do with your employability. A better question is: How can I shorten the time it takes to find a job? Do you find yourself (or know someone) in a situation where you need or want to conduct a proactive job search campaign? Regardless of your reasons, need, or desire to engage in a proactive job search, conducting a proactive job search can be one of the most frustrating challenges for anyone at any level and at any point in their career. Why? Because the outcome is often a function of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career. With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishm What? You're Interested In Jobs And Writing arch campaign?Checking everywhere for information about jobs and writing? Well grab a pen and some paper because you're about to get two very solid recommendations on how you can have BOTH!While the two concepts sound like they come from two very different planets, there are people out there who've manage to meld the two.1) BECOME A COPYWRITERAs a former copywriter having worked at some of the biggest ad agencies in NYC, I have first hand knowledge of what it takes to break into the creative side of the ad game. And it ain't pretty. But it's more rewarding than you can comprehend. So we press on.Putting a portfolio together of 16 spec ads (fake ads) that show how well you can 'surround' a brand with your advertising skills takes months. It takes time to find the right products to put in your portfolio, it takes time to start conceptualizing those spec ads. And it takes a lot of time to keep beating those spec ads of yours to make sure that your book (your portfolio) rocks.Did I mention it takes time?Oh, I did. So don't try and fade that process. GIVE YOURSELF THE TIME TO DO IT RIGHT. You almost h Regardless of your reasons, need, or desire to engage in a proactive job search, conducting a proactive job search can be one of the most frustrating challenges for anyone at any level and at any point in their career. Why? Because the outcome is often a function of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career. With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplish What Does Your Staff REALLY Want? he best possible resume by saying, "I communicate my value and the substance of my career best in an interview."Creating a high performing organization requires a relentless focus on ensuring a great work environment. When staff are enthusiastic about where they work and engaged in what they do, obstacles seem smaller, difficult problems give way to innovative solutions and exceeding expectations happens.The 2005 “Best Places to Work” program study showed that, contrary to popular opinion, employee satisfaction didn’t depend on salary. The most given answer as to what makes a company a great place to work is employee empowerment.And what constitutes employee empowerment? I believe it comes down to a few basic principles, the first of which is encouraging an ownership attitude.ENCOURAGE AN OWNERSHIP ATTITUDEI train staff in practical working skills for a law firm: ethics, professionalism, attorney/staff communication, hard skills, etc. At the beginning of many seminars, staff come in discouraged: they feel that they have no power over their own work lives, are just ‘worker bees’, and that their talents are underutilized. They feel frustrated, underappreciated, and overworked.I ask them about If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplish How to Promote Your Online Business Offline stion: "That's nice, so what did that effort produce in the form of any -measurable- business impact?"There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number of ways to promote your business offline.Generate traffic. Produce sales. Increase profits.Those words are gold to every business with a Web site. But an overwhelming majority of entrepreneurs don't ever reach their goals of gold.This is mainly because there seems to be an unwritten code of Web advertising. It states you can only be successful on the Internet if you are using online advertising methods like search engines, banner ads and buying online ad space. True, this should be a factor in any company's marketing efforts but there's an old rule of advertising you should Consider... offline.There are three main offline-advertising mediums worth investing in to drive people to your site. Print, television and radio ads are fairly inexpensive and have the power to promote your dot com presence effectively.It’s cheaper and more effective than you think.PrintNewspaper advertising Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplish Corporate Gift Programs that Reward Employees ellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria.Companies of all sizes have long used incentive and recognition programs to reward and motivate employees and customers – often using traditional awards such as gift certificates, pre-paid credit cards, merchandise or travel. Today, innovative companies are eschewing these impersonal gift programs and instead offering employees memorable experience rewards – such as hang gliding, a class with a master chef or racing a NASCAR to show appreciation and celebrate success in a whole new way.Experts have long studied the specific elements behind successful rewards programs and have reached the same conclusion: programs must contain an element of surprise and trigger the pleasure sensors in the brain. Imagine the rush of anticipation as you kick off a sales contest with a weekend in a Ferrari as the prize, or the facial expression when you hand a valued client a “thank you” which sits them right in the penalty box for a VIP experience at an NHL hockey game. With experiential awards the buzz of excitement lasts well beyond the award presentation, carrying over through their experience and the memories it creates.Comp If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume writing, how to approach recruiters, to how to build a personal Internet presence so someone can actually find you in Google and much more. After you're written the best possible resume, then the challenge shifts to your personal Internet presence. In other words, can you be found when someone does a search on your name in Google? Do you have an Internet presence? Execunet surveyed their executive recruiters and found 63% of them Google a candidate before reaching out to them and half make a determination whether or not to reach out to a candidate based on what they do or don't find. The easiest way to create an Internet presence is to join an on-line networking platform that gives you not only the ability to build a profile, but to also create other content such as blogs and articles. A networking site with high traffic combined with constantly changing content will rank high in search engines typically. LinkedIn his a site with high traffic, but all of the content is static. Ecademy is a site with reasonably high traffic, but most of the content is contently changing as a result of all of the blogging and article traffic that the members post. As such, a member profile on Ecademy will typically rank much higher than a corresponding member profile on LinkedIn when doing a search on the member's name in Google. Essentially, any content you create on an on-line networking site that combines reasonable traffic and more importantly contantly changing content will create a kind of preferential ranking scenario in search engines that you can use to your advantage to build a personal Internet presence. By leveraging a "search engine" friendly networking platform you can quickly create a visible Internet presence. Combine this with other blogging and article publishing activity and your ready to be found by a recruiter. So take control of the outcome by getting proactive with your job search. Happy Networking.
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