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  • Casual Articles - Are Attention Distracters Costing You Time And $$$?

    Publicrelationistas?
    Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.Why am I sold on what amounts to a fundamental premise for public relations? Because it’s the best way to insure that you, as a manager, get the key external audience behaviors you need to help achieve your unit objectives.It also makes the proper execution of the public relations program very important to other managers like yourself in any business, non-profit
    anted success?

    The Spontaneous Application
    Many of the available jobs in the market are not published by the companies. This is the perfect opportunity to make a spontaneous application. Don't know what it is? The spontaneous application is a way of getting someone to know you, to make your own self promotion. And exactly how do you do it? Just write and publish your own job add. Write and send letter with a spontaneous application. Advertise yourself!! How do you write your own add? Start by gathering and analyze several job offers to sharpen the way to write your add. Keep in mind that to be effective, the add must be: . Comprehensible (easy reading) . Direct (written in telegraphic style) . Objective (highlighting the most important aspects regarding the job you want) . Appealing (in order to motivate your potential employers to get to know you better) . Graphi
    Does a distracted and scattered focus impair your effectiveness and delay your much wanted success?

    A

    Finding Businesses For Sale
    The Internet has made it very easy to find information about almost any topic. It is therefore very easy to use the Internet to help in finding businesses for sale. By just using a simple search option or any of the powerful search engines like Google or Yahoo, Ask, or MSN, you can get results instantly.Businesses are usually put up for sale for various reasons, including mounting debts, the ill health or death of the owner, heavy competition, a lack of sufficient cash flow management, or a series of changes that didn’t work. Be very sure to find out exactly why the business is being sold and analyze carefully if those reasons would not affect you. Nothing can beat word-of-mouth advertisements. Therefore, talk to people related to the business you are interested in and seek their help in finding businesses for sale.You can inform the man
    scattered focus impair your effectiveness and delay your much wanted success?

    Executive Recruiter Tip: They Don't Work For YOU!
    Changing jobs at the senior level?We’d all like someone out there doing the hard work for us. And we’d like to believe that recruiters are there for us . . . on the lookout for job opportunities for us . . . opening doors for us . . . giving us the inside track to high-paying employment opportunities.NOT!Executive recruiters do not work for you. They are retained by a company to find someone to fill a slot. They are paid by the company. And that’s where their loyalty is.They are matchmakers who may have an interest in you. Here are three qualifications they are looking for in a candidate.1. You’re easy to sell to their clients. You have the capabilities, strengths, assets and education that match the recruiter’s specialty.2. Your work function, geographic location and industry experience match the client
    ir your effectiveness and delay your much wanted success?

    Communications Analysis: Real-Time
    You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?Analyze this Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure. With busy schedules and/or tight client budgets, more often than not, media analysis isn't always carried out. A big investment is being made on gathering the media content, but not on measuring and analyzing the trends, successes, and areas for improvement. Stories are often filed away immediately or distributed to a limited group, never to be loo
    and delay your much wanted success?

    Connecting in Life and in Business - Are you Connecting?
    The Principle of Connecting: Most of us want to know how to connect better with others in relationships of every kind, including business relationships. We often feel the desire to connect, but sadly realize that our attempts have not truly been successful. However, we can all experience consistently satisfying connections when we understand the hidden dynamics by which they are ruled. Connecting occurs when one is simultaneously intra-connected and inter-connected. Intra-connection is the connection of one to oneself. Inter-connection is the connection of with others. These must occur at the same time, although the intra-connection is the foundation of inter-connection, and must be cultivated in order for connection to really take place. Imagine that our attempts to connect with others are like an iceberg. The tip of t
    anted success?

    A common complaint my clients will often share is “Michelle, I know what I need to do

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