in a common database that anyone can draw from

They can set roles so that different users have different levels of authority in the system

They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consist“CMS” stands for “Content Management System.” Content management systems are software applications that record, store and categorize written material and images in order to make them easier to find, use later and combine.

If your company has a CEO, a technical writer, a marketing director, a human resources manager and a dozen other people all producing written content, then it won’t take long before nobody really knows what was written, by whom, when, or where it’s hidden away. In situations like that, most people sigh and start again from scratch – because the prospect of a little redundant work is less frightening than plunging into hundreds of half-forgotten documents looking for something that might not exist.

The result of this unenviable situation is known as the “Silo Effect” – when every department, and sometimes every member of every department creates a mass of content that exists in isolation from everybody else’s content. This lack of communication is hugely inefficient. Not only does it mean that people have to waste time replicating each other’s work, but it also results in patchwork, inconsistent final products. If a company’s written output varies wildly in tone, design and quality, that’s a good sign that they don’t have a CMS – and probably need one.

So how do content management systems eliminate the Silo Effect?

• They automatically identify who wrote what and when
• They track different versions of the same content
• They allow pieces of content to be broken up into “chunks” so that they can be re-used
• They can store those chunks in a common database that anyone can draw from
• They can set roles so that different users have different levels of authority in the system
• They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consisteore nobody really knows what was written, by whom, when, or where it’s hidden away. In situations like that, most people sigh and start again from scratch – because the prospect of a little redundant work is less frightening than plunging into hundreds of half-forgotten documents looking for something that might not exist.

The result of this unenviable situation is known as the “Silo Effect” – when every department, and sometimes every member of every department creates a mass of content that exists in isolation from everybody else’s content. This lack of communication is hugely inefficient. Not only does it mean that people have to waste time replicating each other’s work, but it also results in patchwork, inconsistent final products. If a company’s written output varies wildly in tone, design and quality, that’s a good sign that they don’t have a CMS – and probably need one.

So how do content management systems eliminate the Silo Effect?

• They automatically identify who wrote what and when
• They track different versions of the same content
• They allow pieces of content to be broken up into “chunks” so that they can be re-used
• They can store those chunks in a common database that anyone can draw from
• They can set roles so that different users have different levels of authority in the system
• They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consist every department, and sometimes every member of every department creates a mass of content that exists in isolation from everybody else’s content. This lack of communication is hugely inefficient. Not only does it mean that people have to waste time replicating each other’s work, but it also results in patchwork, inconsistent final products. If a company’s written output varies wildly in tone, design and quality, that’s a good sign that they don’t have a CMS – and probably need one.

So how do content management systems eliminate the Silo Effect?

• They automatically identify who wrote what and when
• They track different versions of the same content
• They allow pieces of content to be broken up into “chunks” so that they can be re-used
• They can store those chunks in a common database that anyone can draw from
• They can set roles so that different users have different levels of authority in the system
• They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consistd quality, that’s a good sign that they don’t have a CMS – and probably need one.

So how do content management systems eliminate the Silo Effect?

• They automatically identify who wrote what and when
• They track different versions of the same content
• They allow pieces of content to be broken up into “chunks” so that they can be re-used
• They can store those chunks in a common database that anyone can draw from
• They can set roles so that different users have different levels of authority in the system
• They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consistin a common database that anyone can draw from

They can set roles so that different users have different levels of authority in the system

They can set rules and templates so that elements of design and style are kept consistent between writers

Content management systems are quickly becoming a key way that companies improve efficiency. They make certain that content is consistent and accessible by everybody. A good CMS means that nobody has to unknowingly duplicate somebody else’s work.

No system of software can generate content – we need humans for that. The genius of CMS’s is putting computers to work at what they do best; storing, tracking and retrieving information according to a logical system. If you want your company to spend more time writing new content and less time trying to figure out what they wrote last month or where they put it, then content management systems might be the answer for you.