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    In our sales training programs, we spend a great deal of time teaching our students how to detect and respond to specific motivation patterns that are known in NLP as “meta programs”. These little beauties are like a set of directions for the way we engage in the behaviour that we do, the way we make the choices that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to
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    spond to specific motivation patterns that are known in NLP as “meta programs”. These little beauties are like a set of directions for the way we engage in the behaviour that we do, the way we make the choices that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to
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    re like a set of directions for the way we engage in the behaviour that we do, the way we make the choices that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to
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    es that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to
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    erwise of the sales professional, so one thing every sales professional must make it his/her business to know, are the meta programs.

    Although all the meta programs are dead simple to grasp, we like to start with the “away from/towards” meta program because it’s just so darned obvious, and often it’s also the “clincher”!

    Away From/Towards Meta Program

    People who are motivated “away from” have their attention on the thing they wish to avoid. They make progress by moving away from problems,

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