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Casual Articles - How To Make Sure You're Getting The Very Most Out Of Your Critical Prescription Data
Why do I say this?Having spent a good last 6 years in the Staffing, Executive Search industry and a solid 20 years prior to that in the Corporate World - I have developed quite a flair for reading resumes. Here are some of the questions that my candidates ask me all the time:Should I write my resume as per available Templates?Professionally formatted resumes can make the difference between being employed and remaining unemployed. Re
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once
If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. A brand is more than a name but it starts with how you deal with customers, and how customers perceive you. A brand also entails having a logo that is easily recognized and is also identified with your product or service. When you are creating a brand, you need to look at many facets. Brands are not jus
So, when it comes to analyzing prescription data & xponent data that is available from IMS Health or Verispan, this often becomes a lower priority even though this data, combined with your own operations data, can be incredibly valuable. Or, if you are a smaller pharma company and don’t subscribe to this data, single cuts of the data that can be much less expensive can also prove to be valuable, even many months after the purchase.
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once
Incentive Plans Should Be UniversalGet your entire staff to pull in the same direction by designing your incentive plan to include all employees at some level of participation and only after a temporary evaluation period with the company (often 90 days). Many plans include part timers as well as full timers but at a somewhat lesser share of the proceeds.Incentives Must Be Significant and of Perceived Value to the RecipientTo create
So, when it comes to analyzing prescription data & xponent data that is available from IMS Health or Verispan, this often becomes a lower priority even though this data, combined with your own operations data, can be incredibly valuable. Or, if you are a smaller pharma company and don’t subscribe to this data, single cuts of the data that can be much less expensive can also prove to be valuable, even many months after the purchase.
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once
So you are in a baseball league that will be competing with the next town’s squad of players? You have been practicing almost everyday, sweating it out too much in order to be in perfect shape for the upcoming major event. However, you do not have enough money to produce uniforms for each. You know it to well that without the proper attire, it can be a chance for that game to be forfeited. “Hey, I have to do something about it,” you tell yourself. “I ju
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once
It is often said that business cards are the most important marketing tool. Because of this fact, it is essential to invest in high quality, colorful and laminated business cards. Everyone you meet is a potential customer and you you’re your business card to serve as a miniature billboard that advertise your products or services.Some great ideas to stand out from the crowd would be to select an unusual color, typeface, or message. Make certain
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once
Sometimes marketing is just a case of saying the right thing at the right time. Here's a technique that will spread the word about your company in just a few minutes.How often have you been asked "what do you do?" or "what does your business do?" Want to know how to make a memorable impression when you answer this question?Yes - then perfect your "elevator pitch". This is so called because you should be able to describe what you business
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once our organization has decided that “yes”, this data is very important, how best to analyze it? What tools are out there? Should I outsource?
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus on the following question:
Is the data important?
Absolutely. Medium and large pharmaceutical companies must have it because compensation is often based on how many scripts are written in a territory, and because the organization does not sell directly to its customers, this third party data is critical.
Smaller organizations, especially startups, don’t necessarily see the value of spending money for this data on a monthly basis and will try to craft compensation plans based on other criteria such as calls, sample drops, recruitment of doctors to sp
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