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Casual Articles - Too Many Choices - Don't Confuse Your Customers
People often ask “Do I really need a website?” Our response is, “You can survive without it, but are you in business to survive or are you in business to thrive?” You might think that’s a silly question, but l
If you find that your customers are knowledgeable and opin
Inefficiency of your company’s existing software or the need for specialized software functions particularly suited to your business may prompt you to seek the services of a software developer. Your business m
One company tested this idea this way: They put 26 flavors of jams and preserves on a table. Customers could taste any or all of them, and if they made a purchase they got $1 off. People circled and chatted, but they didn't buy. There were more choices than they could effectively process, so they withdrew.
Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea.
If you find that your customers are knowledgeable and opin
If you want to see new opportunities for your business and increase your decision-making speed and accuracy, begin by looking outside your own business—even outside your industry—at trends and patterns that yo
One company tested this idea this way: They put 26 flavors of jams and preserves on a table. Customers could taste any or all of them, and if they made a purchase they got $1 off. People circled and chatted, but they didn't buy. There were more choices than they could effectively process, so they withdrew.
Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea.
If you find that your customers are knowledgeable and opin
One way to create a serene office atmosphere would be to bring nature into the office ..,. and this may be done most easily by having several potted plants and floral arrangements in addition to features like
Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea.
If you find that your customers are knowledgeable and opin
We always seem to be hearing in the news that a government contract has been awarded to a company, which has not fulfilled its responsibilities. As a matter of fact this is so commonplace that one should be a
Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea.
If you find that your customers are knowledgeable and opin
Ask anyone that has taken medical terminology and they’ll tell you it is like learning a second language. The method for constructing words is similar and some of the terminology can be confusing. The good new
If you find that your customers are knowledgeable and opinionated, and they want lots of options available, you can offer choices while still making it easy for the undecideds. Offer a "standard" or basic product that meets most customers' needs. Make options available, but package some of the most popular options together. Car manufacturers do this, for example. Bundle products together so that customers don't have a lot of decisions to make, and they will appreciate how easy it is to buy from you.
Somewhere between Henry Ford's, "You can get it in any color, as long as it's black," and today's trend of too many choices, will be the level of choice your customers find comfortable. Find that level and you've found your customers.
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