Casual Articles - Business

How To Survive Your Moment of Truth: 3 Effective Ways To Open a Sales Letter
Your direct mail package clears a major hurdle as your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. Unfolded now and in full view, the reader glances down at the first couple of lines.The moment of truth has arrived and you are –- in the form of your letter –- face-to-face with your prospect. Your fate is very literally in their hands. And the next three to five seconds will largely determine whet

a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

Become A Job Entrepreneur!
If you've been job hunting in today's unusual job marketplace, you know what I mean when I say things are tough! Especially since 9/11 and Katrina.You've probably tried all the traditional techniques:* posted resumes all over the place* contacted some agencies & recruiters* answered dozens of ads* went on a couple unproductive interviews* waited and waited for the phone to ringAnd you've probably been disappointed with the r

Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. Productivity and creativity increase while stress is reduced. We just feel better after a good laugh. Think funny!

1. Open with a humorous story. . I remember the time the lights when out and I fell off the stage. I wasn’t hurt and quickly said, Now I will take questions from the floor. I’m at my best when taking questions in the dark. Before you can be funny, you must learn to see funny. Find the humor around you, in your life every day. The lady who takes an aisle seat rather tan sit next to the window . . . doesn’t want to mess up her hair. Practice telling the story out loud, and cut out any parts that aren't crucial. As Shakespeare so wisely said, "Brevity is the soul of wit."

2. Use props (candy bars, hats, funny faces, etc.) Props can be used as a metaphor or an analogy for a point you are introducing. They get your creative juices working while providing an anchor for your audience to focus on.

3. Cartoons use your own or others a picture saves a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

Are You Using the Right Form of Energy?
As we near the end of summer, here is a question I have for you, “Are you using the right form of energy to grow your business?” Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article and see if you are using the right form of energy to grow your small business?Head EnergyMy consulting experiences have taught me there are two types of business

er after a good laugh. Think funny!

3. Cartoons use your own or others a picture saves a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

Move Closer to Your Major Clients without Relocating
If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:* There is a lack of funds to rent or own an office in a large city. * The city is too far away from your home. * You're unable to hire employees in a new location. * Your business is well established

rn to see funny. Find the humor around you, in your life every day. The lady who takes an aisle seat rather tan sit next to the window . . . doesn’t want to mess up her hair. Practice telling the story out loud, and cut out any parts that aren't crucial. As Shakespeare so wisely said, "Brevity is the soul of wit."

3. Cartoons use your own or others a picture saves a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

Who Is Your Business Plan For?
It was C.D. Jackson, Publisher of Life Magazine who once said “Great ideas need landing gear as well as wings.” The sad truth is that most people plan trips and vacations better than they plan their business ventures. It seldom occurs to them that a business plan can help—tremendously. Consider the different audiences who may read your business plan as your great idea takes off. Bankers are primarily concerned about having their loans repaid. While they will say that t

soul of wit."

3. Cartoons use your own or others a picture saves a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

Sticker Printing Jobs for Your Small Business Success
Most often it is essentially said that word of mouth is the fastest way of making your business known. But how sure are you that the people you informed and told about will remember what you told them. Mostly only 25% of the people you informed will mostly remember you.Now speed up and create something unique and worth remembering. Make use of sticker printing materials that will totally stick up for you. Stickers are effective material that you can use because the

a 1000 words. Put cartoons on an overhead or use as part of a PowerPoint presentation.

4. Humor - should be relevant to your topic. Tom Peters said, I deeply believe in humor; not in jokes. Humor is spectacular. Humor relieves anxiety and tension, serves as outlet for hostility and anger, and provides a healthy escape from reality. It lightens heaviness related to critical illness, trauma, disfigurement, and death. It comes as no surprise that many people are utilizing humor to deal with the trying times. But is the humor timely? Is it appropriate?

Do not use ethnic, racist, political or religious jokes. Include a joke that helps bring back the attention of the audience or as a way to lighten up your remarks. We all can use a good laugh from a well timed, funny joke.

5. Self effacing humor- it is better to admit you made a mistake than to admit that you are one. One of my lines as a mother of five is: For someone who isn’t Catholic, I sure did my share for the pope! Phyllis Diller is in the Guinness Book of World Records as having the most laughs per minute. A laugh is measured by:

5 points if everyone is laughing and applauding

4 points if everyone is laughing and there's a smattering of applause

3 points if everyone laughs but there's no applause

2 points if some people are laughing

1 point for a titter or giggle

6. Mime- Marcel Marceau makes us laugh and moves us. Charlie Chaplin was an al

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Today is the last day to affect the end of your current sales cycle - what are you doing to ensure that your year gets off to a strong start?

Working as a virtual assistant, my clients often ask me about contact management and what my advice is on storing contacts. I think this tends to be a struggle with a lot of people who work in both the offline and online world. I hope that I can help clarify what my recommendations are for contact management in this article.

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