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Casual Articles - Can Your Powerpoint Presentation Rival TV Advertising?
Did you know that it is very likely your company is a victim of fraud? In fact, it's probably happening right now! Fraud takes many forms - some obvious and well known, others subtle and unmarked. This two-part article sheds some light on the topic. Part 1 helps you determine whether your company is vulnerable to (or, indeed, already a victim of) fraud. It discusses fraud in further detail and provides definitions and real-life fraud examples. Part 2 goes on to explain how you can minimize fraud in YOUR company.What is Fraud?Companies around the world lose a staggering amount of money to fraud and abuse. According to government and private studi
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attenti
Each and every person in this world must have at least once thought about opening some sort of business to increase his or her income. No matter if you are thinking about opening a small family business or a larger company, you cannot do anything but obey the business laws! If you don’t, you and your business can get into serious trouble!In case you are under the impression that you need to be a graduate of a business law college or have a business law major in order to understand and use some of the basic ideas of small business law and corporate business law, you are making a very big mistake. Perhaps you have heard form the news and the headlines that empl
Step 1: Kaboom Them Into Waking Up!
Ever noticed how most presentations start with, "Welcome to this presentation...blah, blah, blah." You don't see too many TV ads do that. They slam into you at a zillion miles an hour and make sure you’re paying attention.
So How Do YOU Do That When You Don’t Have A Moving Picture?
The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attentio
Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.Direct mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch.But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable sectors. See how often they wrote to this donor, and decide for yourself how often you s
Step 1: Kaboom Them Into Waking Up!
Ever noticed how most presentations start with, "Welcome to this presentation...blah, blah, blah." You don't see too many TV ads do that. They slam into you at a zillion miles an hour and make sure you’re paying attention.
So How Do YOU Do That When You Don’t Have A Moving Picture?
The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attenti
A marketing plan is a highly researched, well-written document which details all marketing actions necessary to achieve business objectives. It could be for a product, service, brand or a product line. From time to time, you need to stand back and see if your plan is working, and whether your day to day activities are aligned with it.So let us begin with the basics of writing a marketing plan:1. Title page – This must include the name of your company and the management team which is instrumental in developing strategies.2. Executive summary – This is a quick overview of the main points in your plan. Although the summary comes first, it is best w
So How Do YOU Do That When You Don’t Have A Moving Picture?
The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attenti
According to their annual report available on their website, in the last fiscal year-ending, SBC spent over two-and-a-half billion dollars on advertising. Verizon's annual report shows just over two billion. Sprint, nearly a billion. AT&T (who had stripped back their advertising budget) just under half a billion. Many corporations will never see such income amounts in their entire lifetimes, let alone advertising budgets and this begs the question, if a telecom carrier can spend a fortune on advertising, why can't they invest a fraction of that amount to ensure accurate billing to their customers? Because of billing inaccuracies, customers are forced to implement th
The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, "One day in heaven..." That’s a good wake up call for an audience that’s half asleep.
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attenti
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.It won't happen.How do you help your customers hear your message? Think long term. Before taking the first step to getting the wo
You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attention, you’ve got to gently massage your message into it. For example, you could simply suggest that God created man, woman, and then gave them a car.
And that is only the start.
Step 2: Always Tell A Story
Did you see Titanic, directed by James Cameron? Couldn't you tell that story with reasonable accuracy? Most people can. All our movie and great TV commercials are in a story format.
Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you're saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the air-conditioning work as they drive through the desert?
Step 3
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