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Casual Articles - Understanding An Urban Myth ( 55% / 38% / 7% is Wrong)
The most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more revenues. And we have to avoid losing revenues we are already getting.We will never grow our market share if w
Verbally
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are intellectual property. Your concept
The standard percentages that are often quoted in relation to public speaking, are that 7% of the information is conveyed verbally, 38% vocally, and 55% visually. These percentages have become an urban myth, propagated by presentation trainers and voice coaches around the world.
These percentages are not only misleading, they are wrong. The origins of these figures are two separate studies, one conducted by Albert Mehrabian and Susan Ferris (1967) which compared vocal tone to facial cues, and the other by Mehrabian and Wiener (1967) which compared vocal tones to single words. The single word used was “maybe”.
Mehrabian himself says "My findings are often misquoted. Clearly, it is absurd to imply or suggest that the verbal portion of all communication constitutes only 7% of the message."
However, that said, the way you say something has a tremendous affect on the way the words are received and the visual stimuli have yet another affect. What to aim for is having all three communication mechanisms, verbal, vocal and visual, to be in line with each other and to re-enforce each other.
Verbally
What do successful cataloguers do when they market?There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘not-known datum’. So, what’s the secret, you ask!?!?That successful cataloguers use postcards to market!Bah, hum bug, you say! Why would they do that? How can they sell their wares?Simp
The standard percentages that are often quoted in relation to public speaking, are that 7% of the information is conveyed verbally, 38% vocally, and 55% visually. These percentages have become an urban myth, propagated by presentation trainers and voice coaches around the world.
These percentages are not only misleading, they are wrong. The origins of these figures are two separate studies, one conducted by Albert Mehrabian and Susan Ferris (1967) which compared vocal tone to facial cues, and the other by Mehrabian and Wiener (1967) which compared vocal tones to single words. The single word used was “maybe”.
Mehrabian himself says "My findings are often misquoted. Clearly, it is absurd to imply or suggest that the verbal portion of all communication constitutes only 7% of the message."
However, that said, the way you say something has a tremendous affect on the way the words are received and the visual stimuli have yet another affect. What to aim for is having all three communication mechanisms, verbal, vocal and visual, to be in line with each other and to re-enforce each other.
Verbally
When you are looking for a new Accountancy job, along with your CV you must also enclose a cover letter to the company you are applying to. This is what the employer reads before the CV, so it is even more important that this stands out. The following pointers describe the things that should be avoided at all costs.Do not have a weak opening, for example, ‘please consider me for this role’. You need to grab the readers’ attention and highlight your most im
These percentages are not only misleading, they are wrong. The origins of these figures are two separate studies, one conducted by Albert Mehrabian and Susan Ferris (1967) which compared vocal tone to facial cues, and the other by Mehrabian and Wiener (1967) which compared vocal tones to single words. The single word used was “maybe”.
Mehrabian himself says "My findings are often misquoted. Clearly, it is absurd to imply or suggest that the verbal portion of all communication constitutes only 7% of the message."
However, that said, the way you say something has a tremendous affect on the way the words are received and the visual stimuli have yet another affect. What to aim for is having all three communication mechanisms, verbal, vocal and visual, to be in line with each other and to re-enforce each other.
Verbally
Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines, fill out product warranty cards, or belong to associations. And (most important) he does not have a credit card or a check book.But he does have a web page. LINKAnd because of this, he receives advertising mail.Some of it comes from comp
Mehrabian himself says "My findings are often misquoted. Clearly, it is absurd to imply or suggest that the verbal portion of all communication constitutes only 7% of the message."
However, that said, the way you say something has a tremendous affect on the way the words are received and the visual stimuli have yet another affect. What to aim for is having all three communication mechanisms, verbal, vocal and visual, to be in line with each other and to re-enforce each other.
Verbally
What is Trust?Online trust is similar to a contract between a retailer and a customer. Trust is an expectation that grows as customers interact with your brand. Those interactions span a range of touch points including print and broadcast advertisements, catalogs, promotional mailings, employee contact, as well as your retail and online stores. Each one is equally important; each can make or break the trust your customers and online visitors have or
Verbally Are the words that you are using easily understood by your audience? Try to avoid jargon and slang. Follow the KISS principle, decide what your main message should be and stick to it. Do not confuse the issue with a number of smaller less imported side issues, which do not support your main theme. They may be interesting points but if they are tangential to the rest of your presentation, they are best avoided.
Vocally Can your audience hear you? Are you talking loudly enough? Are you talking too loudly? Talking too loudly can be as frustrating for the audience as someone who talks too quietly. I remember one sales training presentation I attended where the speaker felt he had to shout to make his points. The first couple of times he shouted everyone paid attention, the next couple of items people started to become irritated and from then on, everybody switched off and did not listen to a thing he was saying.
As well as the volume, try to enunciate clearly and do not mumble. Put some feeling into your voice rather than just reciting information in a monotone. By varying the pitch, tone and volume of our voice, you will capture people’s atten
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