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Casual Articles - Creating Powerful PowerPoint (r)
3 Reasons Why Your Business Should Not Be You s, most PC users add fonts they find around
the Web, or fonts are added automatically from programs
they install.Business Owners tend to identify themselves with their business. They show pride in the name, the function and the growth of their business. After all, it’s their ‘baby’. But there are three important reasons why your business and you should not be so closely identified: (1) Protection, (2) Privacy and (3) Capital Growth.Protection is Most Important.Millions of business owners make a splash about letting the world know that they and the business are essentially ‘one and the same’. This is often seen in the number of ‘Sole Proprietors’ out there who set up shop with a business checking account, some business cards and a fictitious business name (‘DBA’ or ‘doing business as’) filing with their County clerk. The risk, of course, in being a Sole Proprietor is that you and the business are legally ‘one and the same’ and thus all of your personal assets are at risk in the event of a business reversal or a lawsuit.By protecting your business inside of a legal entity, you are taking a step in the right direction to separate you and the identity of the business. Corporations and Limited Liability Companies are two much better ways to organize your business. For years, corporations have been ‘top dog’ but now the Limited Liability Company (‘LLC’) is emerging as the preferred entity of choice by business owners and investors everywhere, due to its simplicity, flexibility, protection and tax advantages. By using a company (whether corporation or LLC), you are not the business (for liability risks) and it is not you. The business can and should stand on its own – so that your personal assets are not at risk. Today there are more LLCs being formed than corporations. The emerging 'Series LLC' represents the latest evolution in company formation. The series LLC helps to keep legal and tax account Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: What Do You Do? Ways to Make Sure that your Clients don't Buy Elsewhere Introduction:Today, a past client called me and asked if I knew where she could get vertical blinds. Ummmm.....HELLO?! I sell vertical blinds!The project I did for this client a few years ago involved designing and fabricating several window cornices. So when she didn't know that I carried blinds, I was shocked. But then I remembered that I can't assume anything.I actually realized this several years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn't know that I could offer the same things. After that, I made my marketing much more effective.My "vertical blind" client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don't happen to you: List ALL of your products and services on your contract Have an e-mail signature that describes your services AND has a link to your site Send out a monthly e-newsletter After every sale, send a thank you note, and include a card listing all of your products You may not realize all of the business you are losing. Don't let it happen anymore! After working with hundreds of executives on every rung of the corporate ladder, I've been a witness to some of the best and worst presentations ever created with Microsoft PowerPoint. The program is so evolved these days that there are tools, effects, transitions and settings available that will either help or hinder your effectiveness as a presenter. Everyone wants to have a powerful presentation, and there are some very simple ways to accomplish this. First of all, keep in mind that the audience is not assembled to watch a slide show. There is nothing more sleep -inducing than a dimly lit room and dull, content-cluttered slides after a hot lunch. Take it from a frequent napper in Art History 101! With great tools it is all too easy to forget that the message you are delivering is coming from Y-O-U. You know the material inside and out! See yourself as the focus of the show, and use support tools like Microsoft PowerPoint to reinforce the key elements of your presentation -- to be your backup singer while you stand front and center. Now doesn't that make you feel a little special? It should! For whatever reason it may be, you have been asked to speak as an expert; to weigh in with your opinion; to share your discoveries; this is your time in the spotlight so let the software and laser pens support your performance and not overpower it. Keep It Simple, Superstar: Let's add sub-bullets to the mix. I try to avoid subs, but sometimes that is impossible. When subs are involved, I keep them the same size or just slightly smaller as the regular first-line bullet text, and let the indentation tell viewers the next line is a sub. The default templates often reduce subs into the unreadable zone. If you find yourself going to a second or (yikes!) third sub-bullet, you need to re-work your material. Perhaps by changing the headline to a shortened version of your first full bullet, or losing the first actual "bullet" to create a sub-head. I find that presenters often create a headline and hold it through an entire section. A full page "chapter" slide at the beginning of a new portion of material will allow you to then change each subsequent slide headline and make it more custom to the material in the bullets below. In a fluid presentation your audience won't forget your subject. "But, but, but... If you have the space, why not use it?" The answer is simple. Your slides are there to drive home or re-state important points, to help with keywords a note-taking audience member should jot down, and to preface or summarize your presentation or "chapters" within. There's nothing worse than having so much on a slide that you either cannot get through the material, or the audience cannot read everything because the font is too small. In an average presentation, a speaker will hit two to three slides a minute. That alone will guide you into choosing your words carefully to cover everything you put on the screen. If you don't plan on speaking about something, or assume you will skip through certain segments, remove that material from your slides. Bullet points remaining untouched will leave your audience asking mental questions instead of listening to you! Charting a Course to Success: The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Bar Charts Brought to Life: Index of Interactive Information for HTML and PDF -- or
both! Six-by-six works so well, it is taught as a presentation
model in many communications seminars throughout
corporate America. Can you go five-by-five or
seven-by-seven? Of course you can. Any individual slide
may need adjustments as you go along but by keeping the
six-by-six guideline in mind you're guaranteed to keep the fat
trimmed from your presentation.Bar Charts and the Information ChallengeWhether one is an unknown entrepreneur or Donald Trump, an elementary school teacher or a university president, a 6th grader researching other countries or a government leader visiting them, each person in any capacity has at least one thing in common: information.Let me explain why I use bar charts as an example. Whether information is being acquired or distributed for business or educational purposes, the challenge that arises is how to compile all of the information. Bar charts are just one example of a variety of instruments for displaying information which is precise, yet simple.This time is referred to as the “Information Age” because information about anything under the sun (and beyond) is now available in every home and hamlet. However, though information is one thing each person has in common, our interaction with it sets us apart. In many cases, the way information is accumulated may propel one business beyond the rest. On the other hand, the way information is disseminated may also set one business ahead of the rest. Can something as simple as bar charts make the difference?Tools for Information ImprovementBar charts, pie chart, or other types of business chart and business graphs are easily created using graphing programs with almost any word processing software. To create graphs in word processor for a database chart or a database graph is relatively simple and user-friendly.Creating graphs and charts can also be done for a company website using almost any graph program or business mapping software.HTML and PDF Interactive InformationUsing the above-mentioned tools, compiling information using charts, graphs, and other informational mapping becomes very simple. But problems arise a Let's add sub-bullets to the mix. I try to avoid subs, but sometimes that is impossible. When subs are involved, I keep them the same size or just slightly smaller as the regular first-line bullet text, and let the indentation tell viewers the next line is a sub. The default templates often reduce subs into the unreadable zone. If you find yourself going to a second or (yikes!) third sub-bullet, you need to re-work your material. Perhaps by changing the headline to a shortened version of your first full bullet, or losing the first actual "bullet" to create a sub-head. I find that presenters often create a headline and hold it through an entire section. A full page "chapter" slide at the beginning of a new portion of material will allow you to then change each subsequent slide headline and make it more custom to the material in the bullets below. In a fluid presentation your audience won't forget your subject. "But, but, but... If you have the space, why not use it?" The answer is simple. Your slides are there to drive home or re-state important points, to help with keywords a note-taking audience member should jot down, and to preface or summarize your presentation or "chapters" within. There's nothing worse than having so much on a slide that you either cannot get through the material, or the audience cannot read everything because the font is too small. In an average presentation, a speaker will hit two to three slides a minute. That alone will guide you into choosing your words carefully to cover everything you put on the screen. If you don't plan on speaking about something, or assume you will skip through certain segments, remove that material from your slides. Bullet points remaining untouched will leave your audience asking mental questions instead of listening to you! Charting a Course to Success: The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Business Cards Today - How To Sharpen Your Marketing Tool! to cover everything you put on the
screen. If you don't plan on speaking about something, or
assume you will skip through certain segments, remove
that material from your slides. Bullet points remaining
untouched will leave your audience asking mental
questions instead of listening to you!In the modern business world your business cards are your identity. In this fast paced business environment, they are your starting point for your marketing efforts. You use your business cards to introduce your business to your prospects, and your cards have to speak much and impress them before even you have an opportunity to speak with them. These little pieces of paper can become your gateways for your business marketing if you have well designed correct and impressive cards with you. You might have noticed when you were attending trade events like trade shows, chamber events, net working meetings, business seminars and conventions, how business cards play a vital role, in making the event a success or otherwise for those who know how to use their cards.First of all it is quite obvious that you must have business cards for your business. Without them you will be running a business that lacks hands to pull in more business for you. While starting your business your next thing after deciding the name of your business is to put your effort to have nice, good and effective business card printed for you that has the ability to make an impression on your prospects. The business Cards are your starting points of your business transactions and when they are used correctly the potential you can create for your business will be enormous. To make your business cards do the business for you, follow these simple rules and you will be amazed to find the things they can do for your business.1. Have your card with you, always: as a business man you should never miss any opportunity to reach out to your prospects, and even after you have come away from your Prospects, your business cards will make your Customers have you with them always, and whenever they want something they will call you. Your cards can bring you more opportunities, so Charting a Course to Success: The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Power Networking: Getting Your Name Out There!
charts and graphs, create two versions! With a simple on
screen version and a complex, fully labeled handout version
you have the best of both worlds.Today’s economy presents some very special challenges to people who are unemployed, underemployed, or who are simply trying to give their own business venture a shot in the arm. At times, the job search can seem daunting, if not impossible, as it takes quite a bit of encouragement – and creativity – to keep pressing forward. A highly flexible [power] networking plan is important – one that requires “out of the box” thinking in order to increase your chances of securing desired employment.The following is a list of options to pursue in order to launch a successful personal marketing plan, which is what networking is all about. Most will cost you little or nothing to implement and for the cash strapped person that can be a real help. I wrote these suggestions for business flight attendants who, understandably, have suffered much since the 2001 terrorist attacks. You can easily modify the suggestions for your particular field of interest.1. Attend aviation job fairs [carry plenty of business cards and copies of your r?sum? with you].2. Join an employment support group.3. List your r?sum? with an agency.4. Create an online r?sum? for additional exposure.5. Go to retirement parties of former associates.6. Become your local airport’s liaison to the surrounding community.7. Attend a catering class.8. Form a networking group in your area.9. Go to conventions.10. Attend other aviation related meetings [medical seminars, safety and security symposiums, dinners, golf outings, barbecues, fund raisers, 10K races].11. Serve on an aviation related committee as a volunteer.12. Volunteer for the Corporate Angel Network.13. Accept other types of employment within your target company [i.e., dispatcher, sales, customer service, etc.].14. Write an article Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: A Sure Fire Credibility Booster... Let Them See Your Name in Print s, most PC users add fonts they find around
the Web, or fonts are added automatically from programs
they install.Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles?We’re all influenced by the media. We may not like that idea, but when a product/service or provider is mentioned in an article or news segment, it puts them in a uniquely credible light. Someone else seems to think their opinion counts, so maybe you should too. One way to differentiate yourself from the competition and build credibility with existing and prospective clients is to get yourself/company mentioned by a credible media source.Getting you name and message out to the masses can be a challenge, but it’s one worth taking. Essentially, you say or do something newsworthy and make sure the powers that be know about it. There are several ways to make this happen.Write and Distribute a Press ReleaseThe media won’t know you’ve done something unless you tell them. A properly crafted press release that highlights something newsworthy will get the attention of writers, editors and producers.Next, you’ll need to either distribute your press release to a media list you create yourself or send it through the wire service like http://www.prweb.com or http://www.prnewswire.com There are several advantages to using a wire service including:• Time savings – All you do is submit your release to the service and they’ll send it directly to media professionals that subscribe to their service• Targeting – Most of the wire services allow you to target your distribution regionally and/or by industr Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try creating a large semi-transparent text area in the center by using the drawing and fill tools. This is called "screening back" in the world of print, and it will allow a "taste" of the pattern or photo to come through without muddling your words. If you have access to a paint program like Adobe PhotoShop, you can create some stunning backgrounds using blurs, overlays and tints with the simplest of tools and filters. I like to have a clear image for the MTL, then a blurred, screened or otherwise affected complimentary image for the text slides. Fear of Flying: For the record, here's an opinion of mine. If you have ever used 'Random Transition" within a presentation you should have your mouse and keyboard crushed into unusable shards of plastic. Just. Say. No. The last train to Effortville just left and you were not on it. A simple dissolve, or even a Wipe Right / Wipe Left is a communications convention we are all so familiar with that it happens without bringing attention unto itself. Why would you add a transition that shocks the audience out of "show mode" where they were concentrating on your material, and into "what the heck was that" mode? It's the equivalent of hearing a cell phone ring at the theater -- it takes you out of the story and back to reality; and that's certainly no way to drive home your point at the end of a slide! Similarly, animating text should be done with much forethought. PowerPoint is slick enough at this stage that you can produce some very clever, professional text effects. I personally like an occasional fly from any given side to create a little "wow" when called for, but my old standard will always be the Wipe Right. With a television production background, that's how we always read on bullet points from the character generators on location or in the studios. It is still probably the most-used convention for bringing text onto a program. Take a look at tonight's television news and see which transitions they use repeatedly. The bottom line with motion is that it should always enhance your material; not detract from your presentation. That's a Wrap: And never forget... You are the star of the show. I hope this column helps you to stay on-point, next time you PowerPoint.
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